Creo IMC, Mobile Application Advertisng

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3. The Mobile Ad Network build for Brand and People
WE COUNT USERS, NOT IMPRESSIONS
InMobi Media-THE SMART AD NETWORK

4. Mobile communication is a global phenomenon
that has thoroughly changed the way people
interact with each other. More than 4 billion
subscribers are using mobile services every day,
more than twice the number of traditional Internet
users. Mobile devices have several unique
characteristics that make them highly suitable for
advertising and marketing. Handsets are extremely
personal devices since they are owned and used
by one person. They are almost always with the
person, which allows contextual targeting of
people on-the-go. Being switched on at almost all
times, they also allow advertisers to reach the
consumers in the right moment. Since today’s
mobile handsets are highly interactive devices and
are featured with a range of functions including
smart apps, music players, cameras and web
browsers there are many different options for
interaction. Another major benefit is that the
mobile space is less crowded than most other
channels whereby adverts get more attention. For
these reasons mobile is becoming a natural part of
the marketing media mix.
Why Mobile Advertising

5. Our only objective is to help our clients improve their communication with different targets using a mobile
medium as a new and innovative channel of communication.
Communication with a target user , anytime anywhere, is only possible though one medium, the mobile
medium. Immediate, effective and with the capacity of segmentation until obtaining a one to one
communication, the mobile reveals itself as an effective tool in the mobile marketing mix, essential for
companies from any sector.
We, InMobi Media as a global, full-service mobile advertising company with both leading edge
technology and deep expertise in strategy, creative development, and media buys, resulting in
unparalleled mobile advertising ROI for advertisers looking to strengthen and extend their brand.
Unlike other mobile advertising companies, InMobi Media has leading edge technology solutions that
remove the complexity of running a successful mobile advertising campaign. We also have deep mobile
advertising expertise that enables us to outperform all other mobile ad companies by attaining the best
ROI for our customers.
Our main focus lies on creating compelling user experiences to establish successful customer
relationships. We offer all sorts of design-related services, in the areas of research, strategy and concept,
and devise solutions using a range of design disciplines. Our unique full screen mobile advertising
platform makes mobile advertising easy. Utilizing our on-device profiling and display approach, we get
the right ad to the right person .
InMobi media 's advanced, proprietary technology delivers all forms of mobile advertising, across all
mobile channels, with guaranteed results.
We Innovate In The Form Of Communication

6. mkonnect – The Smart AdNetwork
connecting people with brands
its not just an mobile app: its lifestyle

7. Advertisers can reach their audience based on our unique users.
Thanks to our unique technology and lifestyle interested user data base
, publishers can maximize CTR by matching users' behavior to
advertiser-defined profiles.
Advertisers can target user interests such as ,Fashion, Health Care,
Glamour & Gadgets, Music, Location, Social Networks, and with
their interests in all economic sectors
We connect interested users with their interested lifestyle brand and
services.
We Just Don’t Send Impressions , We Create Relations,
Every mobile advertising impression and interaction brings users close
to their interests, that creates even stronger brand loyalty,
Now, Take advantage of our most saturated user centric profiles and
their interests with the mobile advertising advantage, pinpoint
audience-centric targeting.
Optimized delivery to relevant users is the keystone for maximizing ad
inventory. Tracking a user behavioral interests and choices,
demographic matching, smart sequencing of follow up ads and
automatic promotion of better performing creative are some of the
methods we use to deliver exceptional inventory value.
Our Smart Network
The Only 100% Transparent Smart Phone Mobile Ad Network,
Is Now Ready For Publishers And Advertisers To Join.

8. Mobile Application Advertising-The InMobi Media Way ! ! !
Our unique full screen mobile advertising platform makes mobile advertising easy. Utilizing our on-device profiling and
display approach, we get the right ad to the right person – allowing you to fine tune your message and maximize your
impact, every time.
•Each phone call or SMS is an opportunity to display an ad – no waiting for them to
browse the mobile internet.
•Combination of permission and incoming trigger ensure each ad is seen by the right
person.
•Direct call to action - each ad contains a call to action – mobile web page link or click
to cal.
•Advertise on the one platform to ensure maximum reach – don’t dilute across ad
networks and mobile sites – aggregate ad spend onto the one platform.
•Rich targeting and profiling tools included in the platform tracking each and every
interaction.
•Full control of campaign creative upload and tracking via easy to use web interface
•Analytics platform reports each and every interaction – ads served, clicked or saved
for each profile
•User generated profiles ensure highly relevant targeting for each and every ad
•Fully managed platform from InMobi Media – lets you concentrate on what you are
best at – making great interactions with your customers.
Our Mobile Application -Mkonnect
INMOBILE is completely permission based and meets the highest standards in mobile Marketing Highly Targeted
Inventory – selected by the user ensuring best fit for every campaign. Full screen presentation with graphics and
Images – providing an exciting new screen to present engaging creative on the mobile.

9. A NEW SCREEN FOR MOBILE MARKETERS.
mkonnect is a highly scalable and flexible mobile marketing platform, which once installed and adopted by the user
can be developed in many new and valuable ways. Beyond advertisement delivery it can be used to offer mobile
retailing of digital and other products and services, direct marketing, market research, social brand networking and
interacting services, coupons, and tie in with services, location based, roaming and travel services.
We deliver full-screen interactive content to users on their selected time lines. The products core advantages over other
forms of mobile marketing include:
•mkonnect delivers a unique inventory proposition to an emerging digital advertising market where the interaction are
formed by user defined timelines
•mkonnect presents content (targeted advertising, personalized content) along with customized notifications, when a
user receives advertisement
•The full screen advertisements integrated with all available options of interactive with Click to Call, Maps and
Navigation, Get more Info, and Gift Coupons
•Our solution is un-intrusive, and uniquely allows message delivery at the point of contact and communication.
•Consumers get more from their mobile through a personalized preference based and intuitive user experience based
on our user-case. The almost unlimited inventory implies high content turnover and deep engagement.

10. Pick your
Own
TARGET AUDIENCE
In the new mobile advertising arena, intelligent use of detailed customer information can lead
to significant gains for advertisers willing to pay a premium for well segmented audiences.
Real time mobile search and location information can further improve advertisers' ability to
predict customers on-the-go intentions and ads relevance.
Our Users –Your Audience
Mobile users are at the heart of the mobile advertising eco-system.
Accurately modeling users' engagement patterns and predicting their
intentions are key to the success of any mobile advertising campaign. Mobile
users intent is influenced by a variety of factors including demography,
context and social networks.
Reaching and engaging your target audience has never been
easier.
The evolution of digital media means that the process of thinking
globally and acting locally, a proposition once thought impossible, is
now a tangible reality and it is set to explode with the emerging
capabilities of the mobile platform.

11. Our Users –Your Audience
Our study found that consumers were increasingly ignoring advertising through traditional media due to high distractions,
untimely exposures with uninterested advertisements
InMobi Media, determined that there was an another medium where a person was guaranteed to react, interact and
connect-The Mobile Medium.
The mobile medium provides an uncluttered environment where a message can be delivered without any distractions
this quest resulted in the development of mkonnect mobile advertising application installed on user Smartphone’s.
With the launch of mkonnect smart advertising network, we're creating a benchmark for mobile advertising. Our mobile
application advertising break through the clutter, allows for brand segmentation that leveraged state of the art
technology to ensure memorable and measurable results and will provide sustainable revenue for our partners.
Get the advantage of our segmented user profiles on mkonnect smart mobile advertisement network , we have the most
saturated and targeted user data for advertiser and publisher who want to get connected to their target audience.
Through our intelligent profiling and promoting of mobile application, we act more than an just mobile advertisement
medium, Our web portal has developed in way that user will always be tempted to get their profiles updated , when we
send graphical and full screen interactive advertisement messages on their mobiles. On our network user can select,
edit and update their user profiles, which is like social media of advertising platform,
With our Mobile advertising services we not only connect user with their interested lifestyle brand and services , but also
create memorable advertisings experience that may further create a stronger and loyal relationship with Brand /
Services.
Now get the overall advantage of all social media network, broadcasting, OOH and static advertisings
with our smart advertisings network and mobile application advertising.

12. UNIQUE FEATURES OF OUR MOBILE ADVERTISING APPLICATION
Customized notification
for brands at inbox,
which gives most
interesting form of
interacting with users,
Image , Logos and TAG
Lines can be used to
personalized touch to
first interaction with
user,
Our unique full
screen mobile
advertising platform
makes mobile
advertising easy.
Utilizing our on-
device profiling and
display approach,
we get the right ad to
the right person
allowing you to fine
tune your message
and maximize your
impact, every time.
Full Screen AdvertisementCustomized Notifications

13. UNIQUE FEATURES OF OUR MOBILE ADVERTISING APPLICATION
•Targeted messages
can enhance
branding and can be
contextually related to
the published content
where the
advertisement is
appended.
•Content in Graphical
Advertisement:
Launching of New
Product/Brand
(contextual).
•Incorporates a
business phone
number, which is
clickable by many
mobile phones
allowing the user to
instantly dial the call.
• Connects users with
your business at the
very moment they
are seeking
information about
your product
or service
Brand Interaction Click To Call

14. Contests & Brand Interaction
UNIQUE FEATURES OF OUR MOBILE ADVERTISING APPLICATION
• Sales Promotion and
Discount offer based
on user interests.
•Provide mobile users
an opportunity to
interact with business
and engages users
with offers and
discounts.
•Can provide redeem
offers
•Engage user with
your brand during idle
time.
•welcome user with
rich media contents
informing about the
newly launched
showroom or newly
available stocks and
offers at particular
location
•User present location
is integrated with
Google map and
nearest showroom
which directs user
about the location
helps find it to.
Google Map Integration

15. UNIQUE FEATURES OF OUR MOBILE ADVERTISING APPLICATION
Brand Voting Activities Mobile Alert & Participations
•Interactive voting
can solicit user
information or engage
in interactive
marketing activities.
•Provide dynamic
coupons or store
locations based on
consumer’s Zip code
entry, or upon opt-in.
•Offer an immediate
call-back feature
integrated with your
call center to create
warm outbound call
opportunities
•Invite users to
subscribe to mobile
alerts from your
brand on sales or
promotions.
•Advertisement acts
as a gateway to
ongoing mobile
marketing for
interested users.

16. UNIQUE FEATURES OF OUR MOBILE ADVERTISING APPLICATION
Customized Notifications
Full Screen Advertisement
Brand Interaction
Click To Call
Google Map Integration
Brand Voting Activities
Mobile Alert & Participations
Contests & Brand Interaction
Mobile Alerts-Images &
Graphics
Offer & Discounts Redeeming

17. 9Facts behind the 9reasons
to advertise with mkonnect mobile advertising application

18. 2.IMPACT
Targeted. Accountable. Highly Impactful.
Facts Behind The 9 Reasons To Advertise On mkonnect Mobile Advertising Application
will tell friends what they’ve seen on their mobile”.
“Ads gave me positive impression of the brands”.
Will recall seeing specific advertising on mobile
Research found consumer-advocates
the most desirable outcome for mobile campaigns.
1.TALKABILITY
•Unprompted recall rates of up to 55%.
•Total recall (unprompted plus prompted)
•Sales impact for brand promotions: up to 47%
•Viewers are shopping for a product or service, retention
of that product or service advertised raises to an
impressive and effective 85% retention rate.

19. Targeted. Accountable. Highly Talk able.
Facts Behind The 9 Reasons To Advertise On mkonnect Mobile Advertising Application
4. ACCOUNTABILITY
Branded owners can set clear audience
demographics.
Businesses can target specifically men or
women by placing different ads on user
mobiles as per user profiles.
Perfect gender targeting – both male
and female!
3.HIGHLY TARGETED
0% of stated impacts are estimates.
Confirmed interactions with the brand.
Rare qualities for digital advertising.

20. 5.POPULAR MEDIUM
6.CAPTIVATING
Interactive. Popular. Captivating.
Facts Behind The 9 Reasons To Advertise On mkonnect Mobile Advertising Application
Choose mobile advertising for a uniquely
captive audience. Research shows that most
people spend several minutes (20-45 minutes)
on their mobiles on average, and that they are
receptive to reading, and interacting, therefore
it is BEST to advertise on MOBILE
And, they remember what they read.
Average dwell time is more than 45 seconds.
93% think “It’s a good place for advertising” …
… including 100% of those women surveyed.
Mobile advertising is one of the best possible
media for reaching the affluent 18-35 year old
demographic
This affluent 18 -35 year old group is hard to
reach through most advertising media

21. Interactive. Accountable. Captivating.
Facts Behind The 9 Reasons To Advertise On mkonnect Mobile Advertising Application
8.INTERACTIVITY
Audience in a receptive, “interacting” frame of mind.
More than 80% of 18 to 35 year old affluent adults say that
mobile advertisements catch their attention.
62% of this active lifestyle says that mobile Advertising is
great way to learn about new products and places
7.POINT OF INTERACTION
Genuine engagement – not broadcasting.
Mobile Advertising was welcome sign because it
creates a relationship between user and brand,
offered at a time when the viewer wants
something to look, read. And interact.
Mobile Advertising receives consumers’
undivided attention for30 seconds to 2 full minutes

22. 9.FEATURE COMPARISON
Comparison SAY’S IT ALL .
Facts Behind The 9 Reasons To Advertise On mkonnect Mobile Advertising Application

23. We Serve All
Advertisers│Publishers│Agencies│
&
YOU
WE DELIVER.WHAT WE PROMISE.

24. 10-1-19/3/A,
Adj To:The Golonda Hotel ,
Masab Tank,Hyderabad-04,
A.P,INDIA
Tel : +91 40 64 56 00 33
Fax : +91 40 66 66 00 33
Mobile : +91 96 66 57 27 87
E-Mail : sadat@creo-imc.com
Web : www.creo-imc.com