2. CONTENTS
INDUSTRY ANALYSIS – INDIAN RETAIL SECTOR
COMPANY PROFILE – FUTURE GROUP
ORGANISATION STUDY – BIG BAZAAR
PROBLEM CENTRIC STUDY – CUSTOMER PERCEPTION
ROUTINE WORK
2
Rajagiri Business School
3. INDUSTRY ANALYSIS – RETAIL INDUSTRY
Retailing means selling of goods and services to consumers for their personal or
family use.
Retailing is of two types:
Organized Retailing
Unorganized Retailing
A retailer purchases goods from a wholesaler then sell it in smaller quantities.
Retailing can be done through:
Fixed locations
Door to door
Online
3
Rajagiri Business School
4. Evolution of Retail Industry
Traditional
formats: Melas
Established
formats: Dept.
stores, convenience
stores etc.
Emerging
formats: Malls,
Hyper market, Super
markets etc.
4
Rajagiri Business School
5. INDIAN RETAIL SECTOR
Retailing in India accounts to 14 to 15 percent of the GDP.
India’s overall retail sector is expected to rise at an annual growth rate of 10%.
One of the top 5 retail markets in the world.
Indian government allowed FDI in single brand retail to 100%.
Factors that influence the growth of retailing are:
Demography
Double income
Urbanization
5
Rajagiri Business School
6. SWOT ANALYSIS – INDIAN RETAIL INDUSTRY
• Economic slowdown
• Rigid government
policies
• Entry of international
players
• Increasing awareness
of customers about
products
• Changing life styles
• Innovation for new
product development
• Existing players
• High real estate cost.
• Emerging retail formats
like malls.
• Consumers with high
disposable incomes.
• High young population
with earning capacity
STRENGTH WEAKNESS
THREAT
OPPURTUNITIES
6
Rajagiri Business School
7. COMPANY PROFILE – FUTURE RETAIL
Formerly known as Pantaloon Retail
Manifesto – Rewrite Rules, Retain Values
Retail formats of Future Retail includes:
Big Bazaar
FBB
Food Bazaar
Foodhall
Home Town
eZone
7
Rajagiri Business School
8. LEADERSHIP
MD – Kishore Biyani
JOINT MANGING DIRECTOR – Rakesh Biyani
NON EXECUTIVE INDEPENDENT DIRECTOR – S Doreswamy
NON EXECUTIVE INDEPENDENT DIRECTOR – Anil Harish
NON EXECUTIVE INDEPENDENT DIRECTOR – Bala Deshpande
NON EXECUTIVE INDEPENDENT DIRECTOR – V K Chopra
EXECUTIVE DIRECTOR – Vijay Biyani
8
Rajagiri Business School
9. VISION
“Future group shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner”
9
Rajagiri Business School
10. GROUP MISSION
We share the vision and belief that our customers and stakeholders shall be served only by creating
and executing future scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the
driving force to make us successful.
10
Rajagiri Business School
11. VALUES
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.
11
Rajagiri Business School
12. HISTORY
1987 – Launched as ‘Menz Wear Private Limited’
1992 – IPO was made
1994 – Pantaloon was launched
2001 – Launch of Big Bazaar
2002 – Food Bazaar was launched
2010 – Forming of Future Value Retail Limited
2012- Majority stake in Pantaloons was acquired by Aditya Birla Group
12
Rajagiri Business School
13. COMPETITORS
Raheja Group
Shopper’s Stop
Crossword
Hyper City
RPG Group
Spencer’s
Bharti Group
Easyday market
Aditya Birla Group
more
Rajagiri Business School
13
14. ORGANIZATION STUDY – BIG BAZAAR
Started in 2001 (Kolkata, Banglore, Hyderabad)
Operating over 90 cities.
Tag Line – ‘Naye India ka bazaar’
This year’s mission – Boosting sales on Food Bazaar and Apparels section.
14
Rajagiri Business School
16. DEPARTMENTS
OPERATIONAL DEPARTMENT
•Food Bazaar
•PUC
•Home Fashion
•Apparels
•Luggage
•Kids
•Electronics
•Mobile Bazaar
SUPPORT DEPARTMENT
•HR
•Visual Merchandising
•Administration
•Logisitcs
•Maintenance
•CSD
•IT
•Cashiering
16
Rajagiri Business School
17. HR VM ADMINISTRATION LOGISTICS
Human resource
planning
Displays
merchandises
House Keeping Checking of
and outwards
Recruitment Displays offers Receiving and
unloading stocks
Directing products
to right
departments
Performance
appraisal
Decorates store Recording sold and
unsold goods
Grievance handling Contacting vendors
Training and
development
Rajagiri Business School
17 FUNCTIONS
18. MAINTENANCE CSD CASHIERING IT
Repair Handling customer
complaints
Collecting cash Contacting other
stores
Annual preventive
maintenance
Announcing offers Providing bills Keeping data of
departments
Infrastructure
maintenance
Staff Recording sales Offer updates
Collects feedback Packing of products
Handling queries
Exchange of faulty
products
Provides PAYBACK
card
Rajagiri Business School
18
19. PRODUCTS PROFILE
LEVEL 1
Beverages
Staples
Fruits and
Vegetables
LEVEL 2
Plastics
Utensils
Crockeries
Level 3
Luggages
Men’s wear
Level 4
Home fashion
Accessories
Ladies wear
Foot wear
Level 5
Kids Section
Electronics
Depot
Mobile Bazaar
19
Rajagiri Business School
20. PROMOTIONAL PROGRAMS
Profit Club
PAYBACK Card
T24 SIM Card
Wednesday Bazaar
Monthly Savings Bazaar
Fashion Friday
Public Holiday Sale
7 x 7
20
Rajagiri Business School
21. MARKETING MIX
• Apparels, food, toys, general merchandise crockeries etc.
PRODUCT
• Psychological pricing, Special event pricing, EDLP, Bundling
PRICE
• Center of the city, near to bus station and railway station
PLACE
• Wednesday Bazaar, Monthly Savings Bazaar, PHS
PROMOTION
• Multiple billing center, free home delivery
PROCESS
• Well trained and well groomed employees who are ready to help the customers.
PEOPLE
21
Rajagiri Business School
22. SWOT ANALYSIS
Location
EDLP
Promotional activities
Good will
Operating cost
Low margin of profit
High attrition rate of employees
Delay in Billing during Peak hours
No major brands
Rural markets
Expansion in smaller cities
Retail industry is booming
FDI
Increasing purchasing power of the consumers
Government policies
Stiff competition
Local shops could avoid taxes and would be able to offer products at lower price
SWOT
22
Rajagiri Business School