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FUTURE RETAIL LIMITED
Sachin C
P13200
Rajagiri Business School
1
CONTENTS
 INDUSTRY ANALYSIS – INDIAN RETAIL SECTOR
 COMPANY PROFILE – FUTURE GROUP
 ORGANISATION STUDY – BIG BAZAAR
 PROBLEM CENTRIC STUDY – CUSTOMER PERCEPTION
 ROUTINE WORK
2
Rajagiri Business School
INDUSTRY ANALYSIS – RETAIL INDUSTRY
 Retailing means selling of goods and services to consumers for their personal or
family use.
 Retailing is of two types:
 Organized Retailing
 Unorganized Retailing
 A retailer purchases goods from a wholesaler then sell it in smaller quantities.
 Retailing can be done through:
 Fixed locations
 Door to door
 Online
3
Rajagiri Business School
Evolution of Retail Industry
Traditional
formats: Melas
Established
formats: Dept.
stores, convenience
stores etc.
Emerging
formats: Malls,
Hyper market, Super
markets etc.
4
Rajagiri Business School
INDIAN RETAIL SECTOR
 Retailing in India accounts to 14 to 15 percent of the GDP.
 India’s overall retail sector is expected to rise at an annual growth rate of 10%.
 One of the top 5 retail markets in the world.
 Indian government allowed FDI in single brand retail to 100%.
 Factors that influence the growth of retailing are:
 Demography
 Double income
 Urbanization
5
Rajagiri Business School
SWOT ANALYSIS – INDIAN RETAIL INDUSTRY
• Economic slowdown
• Rigid government
policies
• Entry of international
players
• Increasing awareness
of customers about
products
• Changing life styles
• Innovation for new
product development
• Existing players
• High real estate cost.
• Emerging retail formats
like malls.
• Consumers with high
disposable incomes.
• High young population
with earning capacity
STRENGTH WEAKNESS
THREAT
OPPURTUNITIES
6
Rajagiri Business School
COMPANY PROFILE – FUTURE RETAIL
 Formerly known as Pantaloon Retail
 Manifesto – Rewrite Rules, Retain Values
 Retail formats of Future Retail includes:
 Big Bazaar
 FBB
 Food Bazaar
 Foodhall
 Home Town
 eZone
7
Rajagiri Business School
LEADERSHIP
 MD – Kishore Biyani
 JOINT MANGING DIRECTOR – Rakesh Biyani
 NON EXECUTIVE INDEPENDENT DIRECTOR – S Doreswamy
 NON EXECUTIVE INDEPENDENT DIRECTOR – Anil Harish
 NON EXECUTIVE INDEPENDENT DIRECTOR – Bala Deshpande
 NON EXECUTIVE INDEPENDENT DIRECTOR – V K Chopra
 EXECUTIVE DIRECTOR – Vijay Biyani
8
Rajagiri Business School
VISION
“Future group shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner”
9
Rajagiri Business School
GROUP MISSION
 We share the vision and belief that our customers and stakeholders shall be served only by creating
and executing future scenarios in the consumption space leading to economic development.
 We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments – for classes and for masses.
 We shall infuse Indian brands with confidence and renewed ambition.
 We shall be efficient, cost- conscious and committed to quality in whatever we do.
 We shall ensure that our positive attitude, sincerity, humility and united determination shall be the
driving force to make us successful.
10
Rajagiri Business School
VALUES
 Indianness: confidence in ourselves.
 Leadership: to be a leader, both in thought and business.
 Respect & Humility: to respect every individual and be humble in our conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
 Adaptability: to be flexible and adaptable, to meet challenges.
 Flow: to respect and understand the universal laws of nature.
11
Rajagiri Business School
HISTORY
 1987 – Launched as ‘Menz Wear Private Limited’
 1992 – IPO was made
 1994 – Pantaloon was launched
 2001 – Launch of Big Bazaar
 2002 – Food Bazaar was launched
 2010 – Forming of Future Value Retail Limited
 2012- Majority stake in Pantaloons was acquired by Aditya Birla Group
12
Rajagiri Business School
COMPETITORS
 Raheja Group
 Shopper’s Stop
 Crossword
 Hyper City
 RPG Group
 Spencer’s
 Bharti Group
 Easyday market
 Aditya Birla Group
 more
Rajagiri Business School
13
ORGANIZATION STUDY – BIG BAZAAR
 Started in 2001 (Kolkata, Banglore, Hyderabad)
 Operating over 90 cities.
 Tag Line – ‘Naye India ka bazaar’
 This year’s mission – Boosting sales on Food Bazaar and Apparels section.
14
Rajagiri Business School
HIERARCHY
15
Rajagiri Business School
DEPARTMENTS
OPERATIONAL DEPARTMENT
•Food Bazaar
•PUC
•Home Fashion
•Apparels
•Luggage
•Kids
•Electronics
•Mobile Bazaar
SUPPORT DEPARTMENT
•HR
•Visual Merchandising
•Administration
•Logisitcs
•Maintenance
•CSD
•IT
•Cashiering
16
Rajagiri Business School
HR VM ADMINISTRATION LOGISTICS
Human resource
planning
Displays
merchandises
House Keeping Checking of
and outwards
Recruitment Displays offers Receiving and
unloading stocks
Directing products
to right
departments
Performance
appraisal
Decorates store Recording sold and
unsold goods
Grievance handling Contacting vendors
Training and
development
Rajagiri Business School
17 FUNCTIONS
MAINTENANCE CSD CASHIERING IT
Repair Handling customer
complaints
Collecting cash Contacting other
stores
Annual preventive
maintenance
Announcing offers Providing bills Keeping data of
departments
Infrastructure
maintenance
Staff Recording sales Offer updates
Collects feedback Packing of products
Handling queries
Exchange of faulty
products
Provides PAYBACK
card
Rajagiri Business School
18
PRODUCTS PROFILE
LEVEL 1
Beverages
Staples
Fruits and
Vegetables
LEVEL 2
Plastics
Utensils
Crockeries
Level 3
Luggages
Men’s wear
Level 4
Home fashion
Accessories
Ladies wear
Foot wear
Level 5
Kids Section
Electronics
Depot
Mobile Bazaar
19
Rajagiri Business School
PROMOTIONAL PROGRAMS
 Profit Club
 PAYBACK Card
 T24 SIM Card
 Wednesday Bazaar
 Monthly Savings Bazaar
 Fashion Friday
 Public Holiday Sale
 7 x 7
20
Rajagiri Business School
MARKETING MIX
• Apparels, food, toys, general merchandise crockeries etc.
PRODUCT
• Psychological pricing, Special event pricing, EDLP, Bundling
PRICE
• Center of the city, near to bus station and railway station
PLACE
• Wednesday Bazaar, Monthly Savings Bazaar, PHS
PROMOTION
• Multiple billing center, free home delivery
PROCESS
• Well trained and well groomed employees who are ready to help the customers.
PEOPLE
21
Rajagiri Business School
SWOT ANALYSIS
Location
EDLP
Promotional activities
Good will
Operating cost
Low margin of profit
High attrition rate of employees
Delay in Billing during Peak hours
No major brands
Rural markets
Expansion in smaller cities
Retail industry is booming
FDI
Increasing purchasing power of the consumers
Government policies
Stiff competition
Local shops could avoid taxes and would be able to offer products at lower price
SWOT
22
Rajagiri Business School

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Big Bazaar (Future Group) Organisational Study

  • 1. FUTURE RETAIL LIMITED Sachin C P13200 Rajagiri Business School 1
  • 2. CONTENTS  INDUSTRY ANALYSIS – INDIAN RETAIL SECTOR  COMPANY PROFILE – FUTURE GROUP  ORGANISATION STUDY – BIG BAZAAR  PROBLEM CENTRIC STUDY – CUSTOMER PERCEPTION  ROUTINE WORK 2 Rajagiri Business School
  • 3. INDUSTRY ANALYSIS – RETAIL INDUSTRY  Retailing means selling of goods and services to consumers for their personal or family use.  Retailing is of two types:  Organized Retailing  Unorganized Retailing  A retailer purchases goods from a wholesaler then sell it in smaller quantities.  Retailing can be done through:  Fixed locations  Door to door  Online 3 Rajagiri Business School
  • 4. Evolution of Retail Industry Traditional formats: Melas Established formats: Dept. stores, convenience stores etc. Emerging formats: Malls, Hyper market, Super markets etc. 4 Rajagiri Business School
  • 5. INDIAN RETAIL SECTOR  Retailing in India accounts to 14 to 15 percent of the GDP.  India’s overall retail sector is expected to rise at an annual growth rate of 10%.  One of the top 5 retail markets in the world.  Indian government allowed FDI in single brand retail to 100%.  Factors that influence the growth of retailing are:  Demography  Double income  Urbanization 5 Rajagiri Business School
  • 6. SWOT ANALYSIS – INDIAN RETAIL INDUSTRY • Economic slowdown • Rigid government policies • Entry of international players • Increasing awareness of customers about products • Changing life styles • Innovation for new product development • Existing players • High real estate cost. • Emerging retail formats like malls. • Consumers with high disposable incomes. • High young population with earning capacity STRENGTH WEAKNESS THREAT OPPURTUNITIES 6 Rajagiri Business School
  • 7. COMPANY PROFILE – FUTURE RETAIL  Formerly known as Pantaloon Retail  Manifesto – Rewrite Rules, Retain Values  Retail formats of Future Retail includes:  Big Bazaar  FBB  Food Bazaar  Foodhall  Home Town  eZone 7 Rajagiri Business School
  • 8. LEADERSHIP  MD – Kishore Biyani  JOINT MANGING DIRECTOR – Rakesh Biyani  NON EXECUTIVE INDEPENDENT DIRECTOR – S Doreswamy  NON EXECUTIVE INDEPENDENT DIRECTOR – Anil Harish  NON EXECUTIVE INDEPENDENT DIRECTOR – Bala Deshpande  NON EXECUTIVE INDEPENDENT DIRECTOR – V K Chopra  EXECUTIVE DIRECTOR – Vijay Biyani 8 Rajagiri Business School
  • 9. VISION “Future group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner” 9 Rajagiri Business School
  • 10. GROUP MISSION  We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition.  We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. 10 Rajagiri Business School
  • 11. VALUES  Indianness: confidence in ourselves.  Leadership: to be a leader, both in thought and business.  Respect & Humility: to respect every individual and be humble in our conduct.  Introspection: leading to purposeful thinking.  Openness: to be open and receptive to new ideas, knowledge and information.  Valuing and Nurturing Relationships: to build long term relationships.  Simplicity & Positivity: Simplicity and positivity in our thought, business and action.  Adaptability: to be flexible and adaptable, to meet challenges.  Flow: to respect and understand the universal laws of nature. 11 Rajagiri Business School
  • 12. HISTORY  1987 – Launched as ‘Menz Wear Private Limited’  1992 – IPO was made  1994 – Pantaloon was launched  2001 – Launch of Big Bazaar  2002 – Food Bazaar was launched  2010 – Forming of Future Value Retail Limited  2012- Majority stake in Pantaloons was acquired by Aditya Birla Group 12 Rajagiri Business School
  • 13. COMPETITORS  Raheja Group  Shopper’s Stop  Crossword  Hyper City  RPG Group  Spencer’s  Bharti Group  Easyday market  Aditya Birla Group  more Rajagiri Business School 13
  • 14. ORGANIZATION STUDY – BIG BAZAAR  Started in 2001 (Kolkata, Banglore, Hyderabad)  Operating over 90 cities.  Tag Line – ‘Naye India ka bazaar’  This year’s mission – Boosting sales on Food Bazaar and Apparels section. 14 Rajagiri Business School
  • 16. DEPARTMENTS OPERATIONAL DEPARTMENT •Food Bazaar •PUC •Home Fashion •Apparels •Luggage •Kids •Electronics •Mobile Bazaar SUPPORT DEPARTMENT •HR •Visual Merchandising •Administration •Logisitcs •Maintenance •CSD •IT •Cashiering 16 Rajagiri Business School
  • 17. HR VM ADMINISTRATION LOGISTICS Human resource planning Displays merchandises House Keeping Checking of and outwards Recruitment Displays offers Receiving and unloading stocks Directing products to right departments Performance appraisal Decorates store Recording sold and unsold goods Grievance handling Contacting vendors Training and development Rajagiri Business School 17 FUNCTIONS
  • 18. MAINTENANCE CSD CASHIERING IT Repair Handling customer complaints Collecting cash Contacting other stores Annual preventive maintenance Announcing offers Providing bills Keeping data of departments Infrastructure maintenance Staff Recording sales Offer updates Collects feedback Packing of products Handling queries Exchange of faulty products Provides PAYBACK card Rajagiri Business School 18
  • 19. PRODUCTS PROFILE LEVEL 1 Beverages Staples Fruits and Vegetables LEVEL 2 Plastics Utensils Crockeries Level 3 Luggages Men’s wear Level 4 Home fashion Accessories Ladies wear Foot wear Level 5 Kids Section Electronics Depot Mobile Bazaar 19 Rajagiri Business School
  • 20. PROMOTIONAL PROGRAMS  Profit Club  PAYBACK Card  T24 SIM Card  Wednesday Bazaar  Monthly Savings Bazaar  Fashion Friday  Public Holiday Sale  7 x 7 20 Rajagiri Business School
  • 21. MARKETING MIX • Apparels, food, toys, general merchandise crockeries etc. PRODUCT • Psychological pricing, Special event pricing, EDLP, Bundling PRICE • Center of the city, near to bus station and railway station PLACE • Wednesday Bazaar, Monthly Savings Bazaar, PHS PROMOTION • Multiple billing center, free home delivery PROCESS • Well trained and well groomed employees who are ready to help the customers. PEOPLE 21 Rajagiri Business School
  • 22. SWOT ANALYSIS Location EDLP Promotional activities Good will Operating cost Low margin of profit High attrition rate of employees Delay in Billing during Peak hours No major brands Rural markets Expansion in smaller cities Retail industry is booming FDI Increasing purchasing power of the consumers Government policies Stiff competition Local shops could avoid taxes and would be able to offer products at lower price SWOT 22 Rajagiri Business School