2. DEFINITION
Women Entrepreneurs may be defined as the
women or a group of women who initiate,
organize and operate a business enterprise.
Government of India has defined women
entrepreneurs as an enterprise owned and
controlled by a women having a minimum
financial interest of 51% of the capital and
giving at least 51% of employment generated
in the enterprise to women.
3. QUALITIES OF A WOMEN
ENTREPRENEUR
• Ability to learn quickly from her abilities, her
persuasiveness- quick learner.
• Open style of problem solving.
• Willingness to take risks and chances.
• Ability to motivate people.
• Knowing how to win and lose gracefully.
4. FACTORS AFFECTING WOMEN
ENTRERENEUR
• Economic Independence
• Establishing Identity
• Motivation
• Family Support
• Availability Of Funds
• Greater Freedom And Mobility
• Developing Risk Taking Ability
• Building Confidence
5. WHY DO WOMEN TAKE-UP EMPLOYMENT?
• Push Factors
– Death of bread winner
– Sudden fall in family income
– Permanent inadequacy in income of the family
• Pull Factors
– Women’s desire to evaluate their talent
– To utilize their free time or education
– Need and perception of Women’s Liberation, Equity
etc.
– To gain recognition, importance and social status.
– To get economic independence
6. CATEGORIES OF WOMEN ENTREPRENEURS
• Women in organized & unorganized
sector
• Women in traditional & modern
industries
• Women in urban & rural areas
• Women in large scale and small scale
industries.
• Single women and joint venture.
7. CATEGORIES OF WOMEN ENTREPRENEURS IN
PRACTICE IN INDIA
• First Category
– Established in big cities
– Having higher level technical & professional
qualifications
– Non traditional Items
– Sound financial positions
• Second Category
– Established in cities and towns
– Having sufficient education
– Both traditional and non traditional items
– Undertaking women services-kindergarten, creches,
beauty parlors, health clinic etc.
8. CATEGORIES OF WOMEN ENTREPRENEURS
IN PRACTICE IN INDIA (CONTD.)
• Third Category
– Illiterate women
– Financially week
– Involved in family business such as Agriculture,
Horticulture, Animal Husbandry, Dairy, Fisheries,
Agro Forestry, Handloom, Pottery etc.
9. SUPPORTIVE MEASURES FOR WOMEN’S
ECONOMIC ACTIVITIES AND
ENTREPRENEURSHIP
• Direct & indirect financial support
• Yojana schemes and programme
• Technological training and awards
• Federations and associations
10. DIRECT & INDIRECT FINANCIAL SUPPORT
• Nationalized banks
• State finance corporation
• State industrial development corporation
• District industries centers
• Differential rate schemes
• Mahila Udyug Needhi scheme
• Small Industries Development Bank of India (SIDBI)
• State Small Industrial Development Corporations
(SSIDCs)
12. TECHNOLOGICAL TRAINING AND AWARDS
• Stree Shakti Package by SBI
• Various training programmes by
Entrepreneurship Development Institute
of India
• Trade Related Entrepreneurship Assistance
and Development (TREAD)
• National Institute of Small Business
Extension Training (NSIBET)
• Women’s University of Mumbai
13. FEDERATIONS AND ASSOCIATIONS
• National Alliance of Young Entrepreneurs (NAYE)
• India Council of Women Entrepreneurs, New
Delhi
• Self Employed Women’s Association (SEWA)
• Association of Women Entrepreneurs of
Karnataka (AWEK)
• World Association of Women Entrepreneurs
(WAWE)
• Associated Country Women of the World
(ACWW)
14. WOMEN ENTREPRENEURSHIP IN INDIA
States No of Units No. of Women Percentage
Registered Entrepreneurs
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & UTS 14576 4185 28.71
Total 57,452 18,848 32.82
15. WOMEN WORK PARTICIPATION
Country Percentage
India (1970-1971) 14.2
India (1980-1981) 19.7
India (1990-1991) 22.3
India (2000-2011) 31.6
USA 45
UK 43
Indonesia 40
Sri Lanka 35
Brazil 35
16. WOMEN ENTREPRENEURSHIP IN INDIA
• Earlier there were 3 Ks
– Kitchen
– Kids
– Knitting
• Then came 3 Ps
– Powder
– Pappad
– Pickles
• At present there are 3 Es
– Electronics
– Energy
– Engineering
– Economy
17. SOME EXAMPLES
• Mahila Grih Udyog
• 7 ladies started in 1959: Lizzat Pappad
• Lakme
• Simon Tata
• Herbal Heritage
• Ms. Shahnaz Hussain
• Balaji films
• Ekta Kapoor
18. Naina Lal Kidwai,
Investment Banker
Fortune magazine listed
her as one of the world’s
most powerful business
women in 2003.
India Inc recognises her as
one of its most powerful
investment bankers.
But Naina Lal Kidwai,
HSBC’s deputy CEO, can’t
be reduced to simple
woman-banker equations;
her professional vision
transcends gender
19. • Shahnaz Husain, Herbal
Beauty Queen
• She’s the "Estee Lauder
of India", with even
famous department
stores like Galleries
Lafayette in Paris,
Harrods and Selfridges
in London and
Bloomingdales in New
York stocking her
cosmetics, creams and
lotions.
20. Lalita Gupte, Banker
She has created a
formidable global
presence of what was
once a native
development finance
institution.
Account-holders can
now bank at ICICI
branches in UK, the Far
East, West Asia and
Canada.
With ICICI since 1971,
Gupte was the first
woman to be inducted
on the board in 1984.
21. • Indra Krishnamurthy Nooyi, chairman and executive
officer of PepsiCo, was according to Forbes magazine's
2006 poll, the fourth most powerful woman in the
world. She was also named the #1 Most Powerful
Woman in Business in 2006 by Fortune magazine. She
got her bachelor's degree from Madras Christian College
in 1974, entered the Business Diploma programme at
the Indian Institute of Management, Calcutta, and later
moved to the US to attend the Yale School of
Management. Nooyi serves on the board of directors of
several organizations, including Motorola, the Federal
Reserve Bank of New York, the International Rescue
Committee, and the Lincoln Center for the Performing
Arts.
22. PROBLEMS OF WOMEN
ENTREPRENEURS
• Dual role to play at workplace & at home
place
• Subordinate to men: Male dominated society
• Just that her being women : De motivated
• Non-awareness of facilities provided by
government
• Competition with large scale units
• Problems related to marketing
23. PROBLEMS OF WOMEN
ENTREPRENEURS
• Financial Problems
• Credit Facilities
• Problem of Middlemen
• Lack of Access to technology
• Lack of self-confidence
• Lack of training
• Credit Facilities
24. SUGGESTIONS FOR GROWTH OF
WOMEN ENTREPRENEUR
• Change in Attitude
• Training
• Increase in mobility
• Initiate them to Professionalism
• Provision of various amenities
• Inculcating marketing skills
• Self recognition and growth
