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The Meteoric Rise of Instagram as a Marketing Platform
1. flipbook by | sabrina park
The Meteoric Rise of
as a MarketingPlatform
Photo: Pawel Kadysz | Pexels
2. Photo by: Flickr
Instagram is a mobile
photo-sharingapp and
social networkthat was
created in 2010 by
founders Kevin Systrom
and Mike Krieger [1]
3. INSTAGRAM IS:
Mobile friendly [2]
Easy to navigate [2]
Allows users (companies) to amass a largefollowing [2]
Photo by: Kaboompics | Pexels
4. With millions of users,
Instagram has become the
perfect platform for brands
to get quick messagesand
photos to their target
audiences [5]
Photo by: Oliur Rahman | Pexels
6. Keep Up with theTrends
“Instagram posts generate
a per-follower engagement
rate of 4.21% which is 58
times more engagement
per follower than Facebook
and 120 times more than
Twitter.”[10]
Photo by: Stokpic | Pexels
7. Increase your company’s brand
awareness by showcasingyour
products and services [4]
Photo by: Pexels
8. Instagram enables
companies to easily
reach their customers on
the go as it is a mobile-
friendly app [2]
Photo by: Kaboompics | Pexels
14. In 2015,33% of US teens chose Instagram as their personal numberone social
network,up from just 12% in 2012.This compares favorably with Facebook and
Twitter, which were chosen by 14 and 20% of the respondents,respectively. [6]
Photo by: Negative Space | Pexels
17. Connect with Influencers[3]
An advertisingstrategy that is commonly used on Instagram is Celebrity
Endorsement [7]
Photo by: Sascha Duser | Pexels
18. Earned Media:
Influenced but not
directly controlled [8]
Likes
Comments
@Mentions
#Hashtags
Photo by: 2nix Studio | Shutterstock
19. “If social media were
truly owned,brands
would have control
over the experience,
accessto their fans,
and full use of data.
Social media is not
owned media.” –Mark
Boncheck,Harvard
BusinessReview [9]
Photo by: Denys Prykhodov | Shutterstock
20. “Instagram is a proven social media platformthat helps businesses engage
current customers and attractnew ones.”[2]
Photo by: Picjumbo | Pexels
22. Works Cited
1. Instagram
for
Business:
Everything
You
Need
to
Know.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.businessnewsdaily.com/7662-‐
instagram-‐business-‐guide.html
2. Ten
Reasons
to
Adopt
Instagram
as
a
Marketing
Tool
...
(n.d.).
Retrieved
October
21,
2016,
from
http://getlevelten.com/blog/felipa-‐villegas/ten-‐
reasons-‐adopt-‐instagram-‐marketing-‐tool
3. How
to
Create
an
Instagram
Marketing
Strategy
|
Sprout
Social.
(n.d.).
Retrieved
October
21,
2016,
from
http://sproutsocial.com/insights/instagram-‐marketing-‐strategy-‐guide/
4. How
To
Use
Instagram
For
Business
-‐ iDigic.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.idigic.net/instagram-‐for-‐business/
5. 5
Ways
Marketers
Can
Use
Instagram
:
Social
Media
Examiner.
(n.d.).
Retrieved
October
21,
2016,
from
http://www.socialmediaexaminer.com/5-‐
ways-‐marketers-‐can-‐use-‐instagram/
6. 23
up-‐to-‐date
stats
and
facts
about
Instagram
you
need
to
...
(n.d.).
Retrieved
October
21,
2016,
from
https://searchenginewatch.com/2016/04/20/23-‐stats-‐and-‐facts-‐about-‐instagram/
7. Matrix,
Sidney
Eve.
“Module
2:
Promotional
Media
Part
1.”
FILM
240
Lecture
1.
Ellis
Auditorium,
Kingston.
Sept
28,
2016.
Lecture
8. Matrix,
Sidney
Eve.
“Module
2:
Promotional
Media
Part
2.
.”
FILM
240
Lecture
2.
Ellis
Auditorium,
Kingston.
Oct
5,
2016.
Online
lecture.
9. Bonchek,
M.
(2014,
October
10).
Making
Sense
of
Owned
Media.
Retrieved
October
21,
2016,
from
https://hbr.org/2014/10/making-‐sense-‐of-‐
owned-‐media
10. Beese,
J.
(2016,
October
10).
5
Insightful
Instagram
Stats
You
Need
To
Know
|
Sprout
Social.
Retrieved
October
21,
2016,
from
http://sproutsocial.com/insights/5-‐instagram-‐stats/
![Photo by: Flickr
Instagram is a mobile
photo-sharingapp and
social networkthat was
created in 2010 by
founders Kevin Systrom
and Mike Krieger [1]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)