Susan Abbott

88 Followers

Susan Abbott brings clarity to complex situations using the tools of qualitative marketing research, insight and innovation to inspire action and bring new ideas to life. Specialist in customer insight and innovation; expert qualitative research of all kinds, including online communities and innovation labs. Keynote speaker and facilitator with advanced training in both. Speaks fluent executive. Specialties: Creative problem solving, facilitation, complex environments, business to business, business to consumer, qualitative research. Significant depth of experience in service industries, financial services, B2B, and employee research.

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Susan Abbott

Craft the Perfect Posts for the "Big 3" Social Networks

Hate Selling? Build Profile Instead

The Science of Presentations

Universal Mccann International Social Media Research Wave 3

Personal Branding: Developing Brand YU.0 (2.0)

Personal Branding: Developing Brand YU.0 (2.0)

The credibility problem

Is qualitative research holding us back?

Is qualitative research holding us back?

The Brand Gap