The slides to my session at the TYPO3Camp Mallorca 2014.

1. HELLO.

2. I am Robert

3. I like beautiful
things

4. RESULT
DRIVEN
DESIGN

5. trends come
and go

6. skeuomorphism

8. flat design

10. one
adamant
rule

11. the manifest of
simplicity

12. keep it simple stupid

13. users are in a
terrible rush

14. 2 seconds

15. clean
your table

16. people tend to use
every available pixel

17. special offers,
new products,
best seller,
recommendations,
…

18. will this work?

19. *gulp*

20. simple rules

21. use whitespace
to create
balance and tension

22. only present those
elements that are
REALLY needed

23. drop the centerfold
!
it is 2014,
users are not
afraid to scroll.

24. stop using trillions
of image sliders

25. focus on
primary action
and repeat it

26. Be thrifty with colors

27. offer little options

28. put weight on
importance

29. use landing pages

30. use icon labels

31. use upfront progress
15%

32. merge
similar functions

33. forms are awful…
try fewer fields

34. be smart
with validation

35. follow conventions

36. guide your users

37. performance matters

38. make it BIG

39. think content first

40. tell a story

41. rise interest

42. …

43. thank you.
@rzierhofer