Quick presentation I threw together for the EnterpriseCamp in Toronto, ON (May 29/07). It covers some considerations around the neccessity of translation, your options for having it done and some things you should consider.
((Pls. excuse the font issues - slideshare doesn't seem to like a couple of them)
Overcoming the Language Barrier: Considering Translation
1. Presented by: Ryan Coleman CTO & Co-Founder Clay Tablet Technologies Overcoming the language barrier in a global economy
2. Introduction About Me Ryan Coleman CTO & Co-Founder, Clay Tablet Technologies [email_address] Blog: http://fitrans.blogspot.com About Clay Tablet Intelligent Middleware Connector For the Translation Industry. We connect content to translators.
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4. Challenges For every ONE English speaker online today… … there are THREE non-English speakers 5 Fastest Growing Languages Online (2000-2005): < Number of languages the European Union will require official documentation be translated into as of 2007 . 23 BRIC Countries (Brazil, Russia, India, China) are expected to have accounted for 27% of online ad growth in 2006 > 27% languages
5. What is there to translate? Manuals Brochures Web Content Support Materials User Interface Training Materials Technical Documentation
12. Evaluate Context Nature Risk Perception Manuals Intricate Intended to Educate Needs to ship with Product Likely technical Tech support load Damage to product if instructions correct Frustrated Consumers Lawsuits/Liability? Expected to be correct Extension of your corporate brand
13. Solution #1: Crowdsource Use your user-base PROS Free / Almost Free CONS Requires a Passionate User Base Unpredictable: User goals don’t always match business goals Questionable Quality/Consistency
14. Solution #2: Machine Translation Use Machine Translation PROS Can be Free/Low Cost (Professional systems are $$$) Wide variety of Language Pairs available CONS Low Quality Liability Risk Increased Professional Systems are very expensive & require extensive training Still need people to review
15. Solution #3: Internal Resources Use Your Internal Resources PROS Can be Free/Low Direct Cost Good chance your employees are SME’s CONS Hidden Soft Costs High Opportunity Cost Consistency and Quality may be questionable
16. Solution #4: Professionals Use Professional Translators PROS High Quality Consistent Translation Use Tools that can help reduce costs CONS Typically very expensive Time investment needed at startup
24. How it’s typically done Large companies Web Site LSP Custom apps CMS LSP Technology DB !!! Web Site CMS LSP Small companies !
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26. Questions? [email_address] P: 416 363 0888 x.116 Blog: http://fitrans.blogspot.com Company: http://www.clay-tablet.com Google: I’m right after the Ryan Coleman, Pro Bass Fisherman Q & A