Grow with HubSpot Melbourne: Attract Visitors with Top of Funnel Content

@RyanBonnici | #GrowWithHubSpot | @HubSpot
GROW WITH
HUBSPOT
MELBOURNE
#GrowWithHubSpot

I’m @RyanBonnici
Marketing Director
Hi!

TODAY’S  
AGENDA!

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INBOUND
MARKETING:
PAST, PRESENT, FUTURE
Why Inbound, How it Works, &
The Inbound Marketing Funnel

HOW TO TURN STRANGERS  
INTO WEBSITE VISITORS
Niti Shah  
HubSpot | @NitiFromBoston
Convert Leads
Close Customers
Attract Visitors

Attract Visitors
Convert Leads
Close Customers
HOW TO CONVERT
VISITORS INTO LEADS
James Gilbert 
HubSpot | @jatgilbert
Convert Leads

HOW TO TURN  
LEADS INTO CUSTOMERS
Rosalia Cefalu 
HubSpot | @RosaliaCef
Convert Leads
Close Customers
Attract Visitors

SPECIAL
GUESTS!

Genevieve Wood
Head of Marketing
Inbound Marketing Success Panel
HubSpot Customer & Partner Showcase
Rob Weisz
Head of Marketing
Soumya Rao Indurti
Founder & Growth Specialist

Ryan Bonnici 
HubSpot | @RyanBonnici
Convert Leads
Close Customers
Attract Visitors
KEY TAKEAWAYS FROM 
GROW WITH HUBSPOT
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NETWORKING
LUNCH

You’ll receive all slides + links  
to all resources mentioned.
Follow up

Please silence your
mobile phone.
BUT FEEL FREE
TO TWEET THE
GOOD STUFF.

VS
OUTBOUND 
MARKETING
INBOUND 
MARKETING

THEN
• Advertisers had all the control.
• Consumers were bombarded 
with ads & pamphlets trying 
to sell them many products.
• While they didn’t like this, 
they couldn’t do anything  
about it.

NOW
• The buyer is in control 
and has much more power.
• They have all the tools at  
their disposal to do their  
own research.
• They’re able to make  
their own decision on your 
product / service without you.

BROKEN
The old playbook is
are on do  
not call lists
direct mail is 
never opened
unsubscribe 
from email
skip  
TV ads
48%20%91%83%

The biggest problem 
with the old playbook is that
it fights for people’s attention
by interrupting them.
Seth Godin (1998!)
“

ATTRA TING
ATTENTIONis cheaper than renting it with ads

ATTRA TING
ATTENTION
requires you to
provide something
people will love

Blogs
In the world of digital,
people love content.

DEC 2013 DEC 2015
HERE’S A BLOG
POST FROM 2013
Look how much traffic  
it is still getting 2 years
later (& continues to get)

12,000
SEARCHES
for press release
template per month

Blogs
Photos &
Infographics
Videos &
Podcasts
Presentations
& eBooks
Software /
Tools
In the world of digital,
people love content.

+
All-in-one 
inbound marketing 
and sales software.
We attract 6M+ marketers  
per month through content.
What do all marketers  
really want to know?

+
All-in-one 
inbound marketing 
and sales software.
We attract 6M+ marketers  
per month through content.
What do all marketers  
really want to know?
HOW GOOD IS  
MY WEBSITE?

Open web app
website.grader.com2.
1.

Take a screenshot
Tweet screenshot +
#GrowWithHubSpot
2.
1.

@RyanBonnici | #GrowWithHubSpot | @HubSpot@RyanBonnici | #GrowWithHubSpot | @HubSpot

Who had the  
best website?

That was an example of a
FREE TOOL
FOR B2B

But what about
FREE TOOLS
FOR B2C?

Convert leads with
personalised content
experiences
Close customers with
personalised mktg.
automation
Attract visitors with their  
web & blog content

DIGRESSBUT I

HELPS YOU GENERATE  
MORE OF WHAT YOU LOVE.
Creating content that people love,

HELPS YOU GENERATE  
MORE OF WHAT YOU LOVE.
Creating content that people love,
TRAFFIC, LEADS
& CUSTOMERS.

Total blog posts
%LeadGrowth
Impact of total published blog posts on inbound leads
Read: leads increase as your content increases
MORE CONTENT  
= MORE LEADS
Leads

Total blog posts
%LeadGrowth
Impact of total published blog posts on inbound leads
Read: leads increase as your content increases
MORE CONTENT  
= MORE LEADS
Leads
EffortEffort

The world’s fastest
growing companies
have realised it’s
smarter to attract
their customers vs.
interrupt them.

AIRBNB  
is one of the
fastest growing
worldwide p2p
businesses.

This is airbnb’s 
PRODUCT

This is airbnb’s 
CONTENT

$250M $900M
REVENUE IN 3 YEARS

HELPFUL  
CONTENT
SALES  
PITCH

NET-A-PORTER
are a global online  
fashion retailer  
that took high-end
online shopping to
new levels.

Their  
AUDIENCE
was searching for
high-end fashion
online, but wasn’t
used to buying it  
there.

So they created
fashion content to
satisfy their customers
online search
behaviour.

$0 $1.2B
ANNUAL REVENUE  
IN 10 YEARS

We’re an all-in-one
digital marketing
platform that
businesses use to
attract, convert  
& close customers.

This is our 
PRODUCT

But we don’t talk about our
product very much. Instead,
we create content that helps
OUR IDEAL
CUSTOMER
DO THEIR
JOB BETTER.

This is our 
CONTENT

THIS HAS HELPED US BECOME A 
HIGH GROWTH COMPANY TOO.
*per month
CustomersLeads*Site visits* 
6M+ 60K+ 18K+

HANDS UP  
IF YOU’RE
CURRENTLY
RENTING  
YOUR HOME

WOULD YOU 
PREFER TO
OWN IT  
INSTEAD?*  
*VS. PAYING SOMEONE’S 
HOME MORTGAGE FOR THEM?

SO, WHY WOULD YOU  
RENT YOUR MARKETING  
WHEN YOU CAN OWN IT?
80%
of our leads come
from content created  
over 30 days ago
Learn more about this research we did here: http://blog.hubspot.com/marketing/marketing-shutdown-im-nj
vs

BEGIN?
WESHALL

#GrowWithHubSpot
NEXTUP

@NitiFromBoston | #GrowWithHubSpot | @HubSpot
HOW TO TURN STRANGERS  
INTO WEBSITE VISITORS
Niti Shah  
HubSpot | @NitiFromBoston
Convert Leads
Close Customers
Attract Visitors

TOFU

Convert Leads
Close Customers
Attract Visitors Top of the funnel:
Any marketing
activities that
increase brand
awareness & traffic.

attracts strangers to your website.
CONTENT
Presentations 
& Ebooks
Videos & 
Podcasts
Photos & 
Infographics
Blogs

2.
1.
4.
3.Content Creation
Content Optimisation
Content Distribution
Content Analysis
AGENDA

CREATION
Content
1

are you creating
content for?
WHO

Create a Buyer
Persona based on
your ideal customer.

AGENCY ADELINE
Demographics:
• Boutique Agency (5-20 employees)
• Account Manager
• Undergrad Degree
• 30, career-oriented
Goals:
• Grow revenue for agency
• Increase KPIs for clients
• Be recognised as a top agency
Challenges:
• Unpredictable amount of work
• Client retention
• Can’t find metrics to validate success

YOUR 
BUYER 
PERSONA 
INFORMS 
YOUR 
STRATEGY:
Place Time
Content

How do you decide
WHAT CONTENT 
TO CREATE?

COMPELLING?
What makes your content
Relevance Timeliness UniquenessValue

QUALITY CONTENT
Inspiration, empathy or utility
Talk to your customers…
Aspirations & goals Specific needs & utilityFrustrations & problems

• Free Whitepapers’
• Free Guides &  
Tip-Sheets
• Free eBooks
• Free Checklists
• Free Videos
• Free Kits  
(combo of above)
AWARENESS  
STAGE
1
• Free Webinars
• Case Studies
• Free Sample
• Product Spec
• Sheets Catalogs
CONSIDERATION 
STAGE
2
• Free Trials
• Demos
• Free Consultations
• Estimates  
or Quotes
• Coupons
DECISION  
STAGE
3

GOOGLE TRENDS1.

GOOGLE ALERTS2.

BUZZSUMO3.

HEADLINE ANALYSER4.

GET IDEAS FROM  
REAL, LIVE HUMANS.
5.
Industry  
podcasts
FAQs from
customers  
(and those who didn’t
turn into customers)
Talk to 
sales reps
Rants from  
executives
Internal  
documents

“
Marcus Sheridan
THEULTIMATE
STRATEGY IS
LISTENING

IN REVENUE
$1.2M
FROM ONE  
BLOG POST

OPTIMISATION
Content
2

LET’S START WITH YOUR BLOG
companies who blog
are 13x more likely to
achieve a positive ROI.
13x

HEADLINE
CONTENT
The Anatomy of

HEADLINE
BODY COPY
CONTENT
The Anatomy of

HEADLINE
BODY COPY
CALL-TO-ACTION
CONTENT
The Anatomy of

HOOK YOUR
READER
WITH YOUR
HEADLINE

Too vague and  
I don’t want to click.
Too specific.  
I don’t need to click.
Just enough, and 
I want to click.
LEVERAGE THE  
CURIOSITY GAP
Donald Trump says
“I want the middle
class to be tied to
the roof of my car.”
You will not believe
what Donald Trump
wants to do to you.
Donald Trump
says something
bad, again.

TEST ON PAID SOCIAL MEDIA  
BEFORE YOU HIT “PUBLISH”

DON’T REINVENT
THE WHEEL.

TAKE SUCCESSFUL CONTENT &  
CREATE A 10X BETTER VERSION.
Skyscraper technique:

Content length matters.
INCREASE YOUR
CHANCES OF
BEING FOUND

The average
content length  
for a web page
that ranks  
in TOP 10 is  
2000 WORDS.

MAKE
CONTENT
EASY TO
READ

THEY DON’T
Source: Nielson Norman Group
79% of readers skim,
while only 16% read
every word on a page.

MAKE CONTENT
EASY TO SHARE

WORD COUNT vs  
AVERAGE SOCIAL SHARES

MAKE YOUR CONTENT 
MORE SHAREABLE

MORE SHAREABLE
There is a  
19% increase in
retweets when you
include a quote.

MORE SHAREABLE
There is a  
17% increase in
retweets when you
include a stat.

sharelinkgenerator.com

DISTRIBUTION
Content
3

SOCIAL MEDIA

B2B CONTENT MARKETING
SOCIAL MEDIA PLATFORM USAGE
2015 B2B Content Marketing Trends - North America: Content Marketing Institute / MarketingProfs

VISUALS
MATTER.  
Try Canva  
for easy (free)
graphic creation.

Use high-level
facts and stats
from your content
to grab audience
attention.

REACH THE RIGHT AUDIENCE  
WITH TARGETED UPDATES

SHARE A  
VARIETY OF CONTENT

INCREASE REACH  
WITH BOOSTED POSTS

Keep Tweets
between  
120 and 130
characters.
Source: The Science of Social Media by Dan Zarrella

Tweet your links 
at a slower pace.
Source: The Science of Social Media by Dan Zarrella

START DOING
CO-MARKETING

WHAT TO CONSIDER IN A  
CO-MARKETING PARTNERSHIP
Are they a non-competitive?

Do they have a similar target audience?

Do they have great content?

Do they have great content?
Do they have a large contacts database?

GET INFLUENCERS
INVOLVED

Source: Content Marketer’s Guide to Influencer Marketing
3% of people generate
of the impact online90%

Use email marketing
to leverage your
existing audience.

ADD SHARING  
LINKS IN EMAIL
Share our story
TWEET ITPOST IT WHATSAPP

GET CREATIVE
and find other channels
that work for you.

INSTAGRAM

Quora

PRODUCTHUNT

SNAPCHAT

INBOUND.ORG

“
Herbert Krugman
PEOPLE NEED TO HEAR AND SEE  
THINGS 3 TO 5 TIMES FOR IT TO
AFFECT A BEHAVIOUR CHANGE.

ANALYSIS
Content
4

1. Traffic
2.
3. Engagement
Sources of traffic

@NitiFromBoston | #GrowWithHubSpot | @HubSpot@RyanBonnici | #GrowWithHubSpot | @HubSpot
Track your
promotions with
tracking URLs

@NitiFromBoston | #GrowWithHubSpot | @HubSpot@RyanBonnici | #GrowWithHubSpot | @HubSpot
What sources
are driving  
your traffic?

WHAT’S THE
ENGAGEMENT  
ON YOUR
CAMPAIGNS?
Email:
Facebook:
Twitter:
Landing page:
Open rate, click through rate, 
unsubscribe rate, deliverability
Views, shares, likes, comments
Impressions, retweets, favourites
Traffic, submissions rate

KEY TAKEAWAYS
1
Create  
ideal buyer
personas

KEY TAKEAWAYS
1
Create  
ideal buyer
personas
2
Optimise  
for search,
reach &
readability

KEY TAKEAWAYS
3
Distribute
content on
multiple
channels
1
Create  
ideal buyer
personas
2
Optimise  
for search,
reach &
readability

KEY TAKEAWAYS
3
Distribute
content on
multiple
channels
4
Always
measure
content
performance
1
Create  
ideal buyer
personas
2
Optimise  
for search,
reach &
readability

@JATGilbert | #GrowWithHubSpot | @HubSpot
HOW TO CONVERT
VISITORS INTO LEADS
James Gilbert 
HubSpot | @jatgilbert
Convert Leads
Close Customers
Attract Visitors

No BusinessNo ConversionTraffic

Leads
MQLs
Subscribers
HOW 
DO YOU 
CONVERT 
TRAFFIC?
To establish a relationship 
and open communication.
For blog subscribers you 
want email address and 
first name.
What you want

Leads
MQLs
Subscribers
HOW 
DO YOU 
CONVERT 
TRAFFIC?
To get data about the
person to further refine
your communication  
and begin to identify if
they are a fit.
Company name,  
job title, employee count
etc.
What you want

Leads
MQLs
Subscribers
HOW 
DO YOU 
CONVERT 
TRAFFIC?
A potential customer to
signal they want to begin
a sales conversation.
Filling out a contact
sales form, demo or
starting a trial.
What you want

Leads
MQLs
Subscribers
GENERATING

1
PLACE A “SUBSCRIBE” FORM
ON YOUR BLOG

2
CREATE A BLOG SUBSCRIBER
LANDING PAGE

S
3
TRY USING AN
EXIT POP-UP

4
USE TWITTER CARDS FOR
2-CLICK SUBSCRIBES

Leads
MQLs
Subscribers
CAPTURING

1
HAVE A RELEVANT
ON BLOG POSTS.
CALL-TO-ACTION (CTA)

2
HAVE THAT ‘CTA’ LEAD TO A
DEDICATED LANDING PAGE

2
HAVE THAT ‘CTA’ LEAD TO A
DEDICATED LANDING PAGE
Conversion 
increased 
22%

3
OPTIMISE YOUR
LANDING PAGES

HEADER
• Logo
• Phone number
• No navigation

TITLE
• Say what it is
• Begin with hook
• Don’t use fluff

SUBHEAD
• Include benefit
• Personalise

COPY
• Avoid dense
paragraphs
• Use bullet points
• Bold key points

IMAGE
• Always include  
an image
• Make it vibrant
• Mobile-optimise

FORM
• Begin with CTA
• Right # of fields
• Privacy policy
• Actionable button

4VS
A/B TEST YOUR
LANDING PAGES

4VS
A/B TEST YOUR
LANDING PAGES
WINNER
Conversion 
increased 
110% 
in this test

5ERROR RATE DECREASED FROM 60% TO 22%
FOCUS ON
QUALITY CONVERSIONS

5
TOOLS CAN HELP
CONVERT LEADS TOO!

Leads
MQLs
Subscribers
TURN LEADS INTO

1LANDING PAGE (LP) THANK YOU PAGE (TYP)
DON’T STOP AT THE
LANDING PAGE

2
OPTIMISE YOUR “THANK-YOU PAGE”
FOR THE RIGHT CONVERSIONS

3EMAIL 1 EMAIL 2 EMAIL 3
NURTURE LEADS WITH
MARKETING AUTOMATION

4OR
WINNING THE
EMAIL BATTLE GROUND

Compelling Subject Line
CHECKLIST

Sender Name
CHECKLIST

Sender Name
Personalised Copy
CHECKLIST

Sender Name
Personalised Copy
Call-To-Action
CHECKLIST

Sender Name
Personalised Copy
Call-To-Action
Image
CHECKLIST

Sender Name
Personalised Copy
Call-To-Action
Image
Unsubscribe Link
CHECKLIST

5Potential customer 
visits your site
Later, customer surfs the
web and sees your ad
Customer goes
back to your site
Potential customers
become paying customers
LEVERAGE
PAID RETARGETING
Ad was targeted  
to only your
website visitors

6
REACH OUT TO
EXISTING LEADS

Subscriber to lead
conversion rate
METRICS
MQL to customer ratio,
cost per lead, length of
sales cycle
Lead to customer
ratio, cost per lead,
length of sales cycle
Leads
MQLs
Subscribers

162  
customers
requires
20,000  
visits
Visitors: 20,000
Customers: 162
2,400 - Leads
1,080 - MQLs
6,000 - Subscribers
40% Subscriber-
to-Lead
45% Lead-to-MQL
30% Conversion
Rate
15% MQL-to-Customer
REVERSE-ENGINEER YOUR FUNNEL

FIND OUT WHAT YOU’RE  
WILLING TO PAY AT EACH STAGE
HOW MUCH IS A LEAD WORTH
TO YOU AT EACH STAGE
Assuming the customer has a
lifetime profit of $5,000
Visitor $0.01
Subscriber $1
Lead $51
MQL $750
Customer $5,000

1
Reduce  
the friction  
wherever  
possible
KEY TAKEAWAYS

1
Reduce  
the friction  
wherever  
possible
2
Always  
present options
to progress
down the funnel
KEY TAKEAWAYS

3
Reverse engineer
your funnel to
know the value  
of your leads
1
Reduce  
the friction  
wherever  
possible
2
Always  
present options
to progress
down the funnel
KEY TAKEAWAYS

#GrowWithHubSpot
NEXTUP

@RosaliaCef | #GrowWithHubSpot | @HubSpot
HOW TO TURN  
LEADS INTO CUSTOMERS
Rosalia Cefalu 
HubSpot | @RosaliaCef
Convert Leads
Close Customers
Attract Visitors

All Sales Reps  
are A**holes.

All Sales Reps  
are A**holes.
FALSE

Sales is
motivated  
by more  
than money.

Sales is
motivated  
by more  
than money.
TRUE

Marketers 
sit around all  
day doing arts  
and crafts.

Marketers 
sit around all  
day doing arts  
and crafts.
FALSE

Marketers are  
all about data.

Marketers are  
all about data.
TRUE

MISCOMMUNICATION

SALES REP  
SCOTT
We don’t have
enough leads…
…and even  
the ones we have  
aren’t good.

MARKETING 
MARY
We give sales  
plenty of leads.
They don’t put in  
enough effort to  
close deals.

Companies with strong sales and
marketing alignment achieve
annual  
growth  
rate20%

Compared to a
for companies with poor alignment
decline 
in annual  
revenue4%

COLLABORATE?
So, how do we

MARKETINGS
SALES MARKETING+ =

@RosaliaCef | #GrowWithHubSpot | @HubSpot@RosaliaCef | #GrowWithHubSpot | @HubSpot

DEFINE 
YOUR 
LIFECYCLE  
STAGES
Lead
MQL
SQL
Prospect/Visitor
Opportunity
Customer

SLA 
SERVICE LEVEL
AGREEMENT
A contract between a
service provider and
the end user that
deﬁnes the level of
service expected from
the service provider.

MARKETING 
TO SALES
SALES TO 
MARKETING
Number and quality  
of leads required to hit
company revenue goals
Speed and depth  
of lead follow-up that  
makes economic sense

STEP 
1
BUILDING  
SMARKETING 
ALIGNMENT
Determine 
Business 
Growth

STEP 
1
STEP 
2
BUILDING  
SMARKETING 
ALIGNMENT
Calculate 
the Marketing
Side
Determine 
Business 
Growth

STEP 
1
STEP 
2
STEP 
3
BUILDING  
SMARKETING 
ALIGNMENT
Calculate 
the Marketing
Side
Determine 
Business 
Growth
Calculate 
the Sales 
Side

STEP 
1
STEP 
2
STEP 
4
STEP 
3
BUILDING  
SMARKETING 
ALIGNMENT
Calculate 
the Marketing
Side
Determine 
Business 
Growth
Calculate 
the Sales 
Side
Set up
Marketing SLA
Reporting

STEP 
1
STEP 
2
STEP 
4
STEP 
3
STEP 
5
BUILDING  
SMARKETING 
ALIGNMENT
Calculate 
the Marketing
Side
Determine 
Business 
Growth
Calculate 
the Sales 
Side
Set up
Marketing SLA
Reporting
Set up  
Sales SLA
Reporting

=
NEW  
REVENUE GOAL
AVERAGE  
SALES PRICE
Determine Business Growth
1BUILDING  
SMARKETING 
ALIGNMENT
# of Customers

NEW  
CUSTOMERS GOAL
LEAD TO  
CUSTOMER CLOSE %
Calculate the Marketing Side
2BUILDING  
SMARKETING 
ALIGNMENT
= LEADS GOAL

Calculate the Sales Side.
3
BUILDING  
SMARKETING 
ALIGNMENT
The number of deals which  
go to the vendor who responds first.
35% 50%

Set Up Marketing SLA Reporting
4
BUILDING  
SMARKETING 
ALIGNMENT
Leads
Days
Lead  
Generation  
Goal

Set Up Sales SLA Reporting5
BUILDING  
SMARKETING 
ALIGNMENT
Leads
Jul
Sales 
Commitment
Aug Sep
21 to 35 days
11 to 20 days
0 to 10 days
1%
3%
3%
1%
7%
0.7%
2%
1%
5%

101SMARKETING
HACKS

Email Tracking:
See who opens and  
clicks your emails
SALES ACCELERATION
TOOL: HUBSPOT SALES

Schedule emails:  
write now and send later
SALES ACCELERATION
TOOL: HUBSPOT SALES

Sales Content & Reporting:
Understand what content is
working.
SALES ACCELERATION
TOOL: HUBSPOT SALES

Prospects: Discover
companies that fit your
target audience
SALES ACCELERATION
TOOL: HUBSPOT SALES

Meetings: No more back
and forth with prospects
SALES ACCELERATION
TOOL: HUBSPOT SALES

Sequences: Automate  
your follow-up
SALES ACCELERATION
TOOL: HUBSPOT SALES

AUTOMATED PRICING
PAGE FOLLOW-UPS

INTERNAL SALES REP
NOTIFICATION EMAILS

1
Inbound  
is about
being  
human
KEY TAKEAWAYS

1
Inbound  
is about
being  
human
KEY TAKEAWAYS
2
Alignment
through
shared
language

1
Inbound  
is about
being  
human
KEY TAKEAWAYS
2
Alignment
through
shared
language
3
Metrics  
ensure we
are all kept
accountable

1
Inbound  
is about
being  
human
KEY TAKEAWAYS
2
Alignment
through
shared
language
3
Metrics  
ensure we
are all kept
accountable
4
Tools &
platforms  
enable all of
this

@KHStoddard | #GrowWithHubSpot | @HubSpot
Genevieve Wood
Head of Marketing
Inbound Marketing Success Panel
HubSpot Customer & Partner Showcase
Rob Weisz
Head of Marketing
Soumya Rao Indurti
Founder & Growth Specialist

TAKEAWAYS
KEY
#GrowWithHubSpot

IF YOUR BIGGEST
CHALLENGE IS TO
GROW TRAFFIC:
MAKE MY PERSONA

IF YOUR BIGGEST
CHALLENGE IS TO
GROW TRAFFIC:
GROW BLOG
SUBSCRIBERS
Cumulative Email Subscriber Growth 
for the HubSpot Blog
95,888
236,382
380,232
20,767
2011 2012 2013 2014
2011 2012 2013 20142010200920082007
588,990 628,418
1,319,203
2,537,566
4,455,313
8,878,664
15,661,625
189,596,655
Yearly Traffic Growth (Visits) 
to the HubSpot Blog

TRY A QUICK 
EXIT POPUP
249@RyanBonnici | #GrowWithHubSpot | @HubSpot
IF YOUR BIGGEST
CHALLENGE IS TO
GROW LEADS:

IF YOUR BIGGEST
CHALLENGE IS TO
GROW LEADS:
REVERSE ENGINEER
YOUR FUNNEL

IF YOUR BIGGEST
CHALLENGE IS TO
GROW CUSTOMERS:
USE SIDEKICK TO
TRACK SALES EMAILS

IF YOUR BIGGEST
CHALLENGE IS TO
GROW CUSTOMERS:
BUILD A SALES &
MARKETING “SLA”
Leads
Days

IF YOUR BIGGEST
CHALLENGE IS TO
GROW CUSTOMERS:
AUTOMATIC PRICING
PAGE EMAILS FOR 
SALES REPS

THANKS
EVERYONE
#GrowWithHubSpot

Grow with HubSpot Melbourne: Attract Visitors with Top of Funnel Content

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Grow with HubSpot Melbourne: Attract Visitors with Top of Funnel Content