Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
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This presentation was presented at the EIS summer conference. It contains information on the 2013 Consumer Study and information on Acxiom/Digital Impact.
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Email Insider Summit Lunch Presentation: Acxiom 2013 Behavioral Study
- 1. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved. Email Insider Summit Acxiom Digital Impact & Our View of the Consumer May 2013 @ryanpphelan @acxiom
- 2. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. “Acxiom Digital Impact can do everything the other ESPs can do, but we chose them because they showed they knew our business and demonstrated they would tailor their approach to us.” — Email Director, Massively Large Worldwide Communications Company that you’ve heard o New Clien
- 3. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved.
- 4. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 4 “It's best when I can customize what I receive information about.” “At the end of each email, have a link to different option settings to control the type and frequency of the emails, etc.” “If they are going to send me an email, don't offer the same discount, which isn't much of a discount every time.” “The thing I hate most is when companies send out dailies emails advertising a 20% off sale... for weeks in a row. I've stopped shopping at two sites because [of it]”
- 5. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 5 36% of respondents check email, social media and texts before doing anything else after they wake up
- 6. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 6 21% check their email before breakfast
- 7. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 7 When an email is saved to be read later, 60% never read it.
- 8. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 8 52%use their smart phone to check social media and email each day…
- 9. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 9 Nearly 49%of respondents have an email account for emails they rarely intend to open
- 10. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 10 Almost 60%of respondents are okay with using their primary email address as a login for financial institutions
- 11. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. 11 72%of consumers read email when they are bored… …29%read email while in the bathroom
- 12. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. The Data Continuum 12 1:Many 1:1 Where are you?
- 13. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. Reliance on Data 13 Digital Behavioral Past Purchase Self Disclosed Demographic The industry is focusing too much on the “Shinny Object” and not on the core success path – using data
- 14. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. Acxiom Enterprise Stack 14 Audience management layer Database layer Impact database Impact data hygiene Display/TV Application layer
- 15. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved.
- 16. © 2013 Acxiom Corporation : Consumer Digital Behavioral Study. N=1,006 All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved. Ryan Phelan Vice President, Strategic Services ryan.phelan@acxiom.com 402-630-5836 Thank you! Keep the learning going. Follow me on twitter @ryanpphelan @acxiom
Hinweis der Redaktion
- This is for a 30 minute presentationduring lunch.
- We track mobile opens on phone and tablet
- Large banking customers
- It’s all about how you use the data – I studied to be a priest – I rely on my team to show me the way – and we have smart technology to enable smart strategies – if predictive analytics and segmentation was easy, we would all be doing itThree main challengesGet my email out the door on timeHelp me understand my customerMake me more money
- Email is vitally important, but it’s not everythingWe’re focusing on best in class communication programPartners have questions, and we have the answersEmail should be hard work because success is hard workData is the key to successPredictiveAnalyticalRichBIGThe data that you need…should be at your fingertipsEmail should take investment and not just “doing it”The industry is focusing too much on the “Shinny Object” and not on the core success path
- It’s not all about the tools. It’s about the understanding of HOW to use the data you have.Data scientistsPhone call about “Hey, can we develop some models for you?