SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
19
GROWTH HACKER
QUOTES
GROWTH HACKER
QUOTESTHOUGHTS ON THE FUTURE OF MARKETING
Growth hacker (noun) – one who’s passion
and focus is growth through use of a testable
and scalable methodology.
A growth hacker works within the parameters
of a scalable and repeatable method for
growth, driven by product and inspired by
data. A growth hacker lives at the intersection
of data, product, and marketing.
“#1
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
Growth hackers have a common
attitude, internal investigation
process, and mentality unique among
technologists and marketers.
This mindset of data, creativity, and
curiosity allows a growth hacker to
accomplish the feet of growing a
user base into the millions.
“#2
Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
Growth hacking has a subtle message
of ‘what have you done for me today?’.
You never stop as a growth hacker.
Facebook still has a growth team
and they have a billion users.
“#3
BlakeCommagereFOUNDER, MEDIASPIKE
Make stuff people want.
“#4
Paul GrahamFOUNDER, Y-COMBINATOR
We might not have marketing budgets,
or a massive fan base… [But] we can
build for sharing. We can sample at
scale. We can give readers a stake in
distribution. We can open up exchange
between artist and fan, beyond the
sales transaction. And we can do this in
a way that drives creative profitability.
“#5
Matt MasonDIRECTOR OF MARKETING, BITTORRENT
The creative folks intuitively design
what’s best for the user, while data
folks provide great insights.
The true unicorns are those who can
go end-to-end designing, building,
measuring, analyzing, and iterating
with a combination of user intuition
and deep analytics.
“
Matt Humphreys
#6
CO-FOUNDER, HOMERUN
Growth hacking is more of a
mind-set than a tool kit.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#7
To be successful and grow your
business and revenues, you
must match the way you market
your products with the way
your prospects learn about
and shop for your products.
“
Brian HalliganFOUNDER, HUBSPOT
#8
Virality isn’t luck. It’s not
magic. And it’s not random.
There’s a science behind why
people talk and share.
A recipe. A formula, even.
“
Jonah BergerAUTHOR OF “CONTAGIOUS”
#9
You need the kind of objectivity
that makes you forget
everything you’ve heard, clear
the table, and do a factual
study like a scientist would.
“
Steve WozniakCO-FOUNDER, APPLE
#10
Growth Hacking is the process
and mindset of searching for ways
that your product to grow. It’s kind of
like a mix between engineering and
marketing. The key is to find
untapped channels of customers that
are motivated to use your product.
“
Dan MartellFOUNDER, CLARITY
#11
Most traditional marketers spend the majority of
their time trying to buy the attention of prospects
in the marketplace to drive awareness and interest
in their product.
Growth hacking tends to be more “experience”
focused. This includes driving engagement and
sharing within a product or spreading a product
experience across networks. Effective growth
hackers are relentless about running creative
experiments and optimizing the components of the
experiment until finding something that works.
“
Sean Ellis CEO, QUALAROO
#12
The end goal of every
growth hacker is to build a
self-perpetuating marketing
machine that reaches millions
by itself.
“
Aaron GinnHEAD OF GROWTH, STUMBLEUPON
#13
In the absence of big budgets,
start-ups learned how to hack
the system to build their
companies.
“
Micah BaldwinFOUNDER, GRAPHIC.LY
#14
Marketing has always been
about the same thing —
who your customers are
and where they are.
“
Noah KaganFOUNDER, APPSUMO
#15
Our first idea is a grand opening,
a big launch, a press release, or
major media coverage. We default
to thinking we need an advertising
budget. Our delusion is that we
should be Transformers and not
The Blair Witch Project.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#16
I prefer the discipline of
knowledge to the anarchy of
ignorance. We pursue
knowledge the way a pig
pursues truffles.
“
David Ogilvy“THE FATHER OF ADVERTISING”
#17
The short answer is you can't really “hack” growth.
Any attempts at artificially creating growth patterns
such as spamming friends on Facebook or Twitter, or
hacking App Store download charts may result in spiky
numbers, but rarely adds retained users. It's kind of like
eating empty calories.
“Growth hacking” is a recognition that when you focus
on understanding your users and how they discover and
adopt your products, you can build features that help
you acquire and retain more users, rather than just
spending marketing dollars.
“
Josh ElmanPARTNER AT GREYLOCK PARTNERS
#18
A growth hacker is someone who has thrown out the
playbook of traditional marketing and replaced it with only
what is testable, trackable, and scalable. Their tools are
e-mails, pay-per-click ads, blogs, and platform APIs instead
of commercials, publicity, and money.
While their marketing brethren chase vague notions like
“branding” and “mind share,” growth hackers relentlessly
pursue users and growth—and when they do it right, those
users beget more users, which beget more users. They are
the inventors, operators, and mechanics of their own self-
sustaining and self-propagating growth machine that can
take a start-up from nothing to something.
“
Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING”
#19
PURCHASE THE
BOOK
THE FUTURE
OF MARKETING
IS CALLED
GROWTH HACKING.
AND IT WORKS!

Weitere ähnliche Inhalte

Was ist angesagt?

Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.ClavainSkade
 
How Search Works
How Search WorksHow Search Works
How Search WorksAhrefs
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
 
On-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check ListOn-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check ListNasir Uddin Shamim
 
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...Lily Ray
 
BrightonSEO Oct 2022_ Topical Authority Audits.pptx
BrightonSEO Oct 2022_ Topical Authority Audits.pptxBrightonSEO Oct 2022_ Topical Authority Audits.pptx
BrightonSEO Oct 2022_ Topical Authority Audits.pptxRobotZebraAgency
 
How to Automatically Subcategorise Your Website Automatically With Python
How to Automatically Subcategorise Your Website Automatically With PythonHow to Automatically Subcategorise Your Website Automatically With Python
How to Automatically Subcategorise Your Website Automatically With Pythonsearchsolved
 
Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics CycleHiten Shah
 
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
How to categorise 100K search queries in 15 minutes - MeasureFest
How to categorise 100K search queries in 15 minutes - MeasureFestHow to categorise 100K search queries in 15 minutes - MeasureFest
How to categorise 100K search queries in 15 minutes - MeasureFestRichard Lawrence
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
 

Was ist angesagt? (20)

Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.
 
How Search Works
How Search WorksHow Search Works
How Search Works
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
 
On-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check ListOn-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check List
 
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...
MozCon 2022: Why Real Expertise is the Most Important Ranking Factor of Them ...
 
BrightonSEO Oct 2022_ Topical Authority Audits.pptx
BrightonSEO Oct 2022_ Topical Authority Audits.pptxBrightonSEO Oct 2022_ Topical Authority Audits.pptx
BrightonSEO Oct 2022_ Topical Authority Audits.pptx
 
How to Automatically Subcategorise Your Website Automatically With Python
How to Automatically Subcategorise Your Website Automatically With PythonHow to Automatically Subcategorise Your Website Automatically With Python
How to Automatically Subcategorise Your Website Automatically With Python
 
Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics Cycle
 
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
 
Is Content The King In Modern SEO?
Is Content The King In Modern SEO?Is Content The King In Modern SEO?
Is Content The King In Modern SEO?
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage Startups
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
How to categorise 100K search queries in 15 minutes - MeasureFest
How to categorise 100K search queries in 15 minutes - MeasureFestHow to categorise 100K search queries in 15 minutes - MeasureFest
How to categorise 100K search queries in 15 minutes - MeasureFest
 
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 

Ähnlich wie 19 Growth Hacker Quotes: Thoughts on the Future of Marketing

Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionHubSpot
 
Marketing definitions
Marketing definitionsMarketing definitions
Marketing definitionsBob Veera
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingMatt Duchesne
 
MCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapMCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
 
Inbound Marketing
Inbound MarketingInbound Marketing
Inbound MarketingJIN
 
Growth Hacking With Examples
Growth Hacking With ExamplesGrowth Hacking With Examples
Growth Hacking With ExamplesSharjeel Hussain
 
Content Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItContent Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
 
Huffington post crowdsourcing
Huffington post crowdsourcingHuffington post crowdsourcing
Huffington post crowdsourcingBigHeads Network
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing TipsReach China Holdings Limited
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2jonobermeyer
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brandRichard Go
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in UnionHeuvel Marketing
 
Content Marketing for Startups
Content Marketing for StartupsContent Marketing for Startups
Content Marketing for StartupsAllan V. Braverman
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEsBambi Gordon
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Aventis School of Management
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyLaurent Martiny
 

Ähnlich wie 19 Growth Hacker Quotes: Thoughts on the Future of Marketing (20)

Marketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert EditionMarketing Mad Libs: Expert Edition
Marketing Mad Libs: Expert Edition
 
Marketing definitions
Marketing definitionsMarketing definitions
Marketing definitions
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of Marketing
 
MCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recapMCAD 2009 - Future of Advertising: session #01 recap
MCAD 2009 - Future of Advertising: session #01 recap
 
Inbound Marketing
Inbound MarketingInbound Marketing
Inbound Marketing
 
Growth Hacking With Examples
Growth Hacking With ExamplesGrowth Hacking With Examples
Growth Hacking With Examples
 
Content Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use ItContent Marketing - What Big Business Discovered and How to Use It
Content Marketing - What Big Business Discovered and How to Use It
 
Huffington post crowdsourcing
Huffington post crowdsourcingHuffington post crowdsourcing
Huffington post crowdsourcing
 
20 Useful Content Marketing Tips
20 Useful Content Marketing Tips20 Useful Content Marketing Tips
20 Useful Content Marketing Tips
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips
 
Content Marketing Whitepaper-2
Content Marketing Whitepaper-2Content Marketing Whitepaper-2
Content Marketing Whitepaper-2
 
[Pps] the on demand brand
[Pps] the on demand brand[Pps] the on demand brand
[Pps] the on demand brand
 
The On-Demand Brand
The On-Demand BrandThe On-Demand Brand
The On-Demand Brand
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union
 
Content Marketing for Startups
Content Marketing for StartupsContent Marketing for Startups
Content Marketing for Startups
 
Marketing wisdom for SMEs
Marketing wisdom for SMEsMarketing wisdom for SMEs
Marketing wisdom for SMEs
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2
 
Shopper Insights: The State of the Science
Shopper Insights: The State of the ScienceShopper Insights: The State of the Science
Shopper Insights: The State of the Science
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by Bluesophy
 
The innovation challenge
The innovation challengeThe innovation challenge
The innovation challenge
 

Mehr von Ryan Holiday

Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicAchieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicRyan Holiday
 
20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into OpportunitiesRyan Holiday
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your LifeRyan Holiday
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
 
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Ryan Holiday
 

Mehr von Ryan Holiday (6)

Ego is the Enemy
Ego is the EnemyEgo is the Enemy
Ego is the Enemy
 
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A StoicAchieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
Achieving Apatheia — 7 Steps To Controlling Your Perceptions Like A Stoic
 
20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities20 Quotes To Turn Your Obstacles Into Opportunities
20 Quotes To Turn Your Obstacles Into Opportunities
 
24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life24 Books You've Never Heard Of - But Will Change Your Life
24 Books You've Never Heard Of - But Will Change Your Life
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing
 
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from...
 

Kürzlich hochgeladen

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 

Kürzlich hochgeladen (20)

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 

19 Growth Hacker Quotes: Thoughts on the Future of Marketing

  • 2. Growth hacker (noun) – one who’s passion and focus is growth through use of a testable and scalable methodology. A growth hacker works within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. A growth hacker lives at the intersection of data, product, and marketing. “#1 Aaron GinnHEAD OF GROWTH, STUMBLEUPON
  • 3. Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions. “#2 Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER
  • 4. Growth hacking has a subtle message of ‘what have you done for me today?’. You never stop as a growth hacker. Facebook still has a growth team and they have a billion users. “#3 BlakeCommagereFOUNDER, MEDIASPIKE
  • 5. Make stuff people want. “#4 Paul GrahamFOUNDER, Y-COMBINATOR
  • 6. We might not have marketing budgets, or a massive fan base… [But] we can build for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. “#5 Matt MasonDIRECTOR OF MARKETING, BITTORRENT
  • 7. The creative folks intuitively design what’s best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics. “ Matt Humphreys #6 CO-FOUNDER, HOMERUN
  • 8. Growth hacking is more of a mind-set than a tool kit. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #7
  • 9. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. “ Brian HalliganFOUNDER, HUBSPOT #8
  • 10. Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. “ Jonah BergerAUTHOR OF “CONTAGIOUS” #9
  • 11. You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. “ Steve WozniakCO-FOUNDER, APPLE #10
  • 12. Growth Hacking is the process and mindset of searching for ways that your product to grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product. “ Dan MartellFOUNDER, CLARITY #11
  • 13. Most traditional marketers spend the majority of their time trying to buy the attention of prospects in the marketplace to drive awareness and interest in their product. Growth hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or spreading a product experience across networks. Effective growth hackers are relentless about running creative experiments and optimizing the components of the experiment until finding something that works. “ Sean Ellis CEO, QUALAROO #12
  • 14. The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #13
  • 15. In the absence of big budgets, start-ups learned how to hack the system to build their companies. “ Micah BaldwinFOUNDER, GRAPHIC.LY #14
  • 16. Marketing has always been about the same thing — who your customers are and where they are. “ Noah KaganFOUNDER, APPSUMO #15
  • 17. Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #16
  • 18. I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. “ David Ogilvy“THE FATHER OF ADVERTISING” #17
  • 19. The short answer is you can't really “hack” growth. Any attempts at artificially creating growth patterns such as spamming friends on Facebook or Twitter, or hacking App Store download charts may result in spiky numbers, but rarely adds retained users. It's kind of like eating empty calories. “Growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars. “ Josh ElmanPARTNER AT GREYLOCK PARTNERS #18
  • 20. A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, which beget more users. They are the inventors, operators, and mechanics of their own self- sustaining and self-propagating growth machine that can take a start-up from nothing to something. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #19
  • 21. PURCHASE THE BOOK THE FUTURE OF MARKETING IS CALLED GROWTH HACKING. AND IT WORKS!