5. Set a business goal.
This shows where you want to go with
your business.
Reach that goal with the least steps
possible(critical path).
6. Find a mentor
to give you a more objective perspective when you’re re-assessing your traction goal.
7. TestTest
Bullseye - Finding the traction
channel which will unlock
your next growth stage
BrainstormBrainstorm RankRank PrioritizePrioritize
Focus on whatFocus on what
worksworks
8. Know each channel and come up with reasonable ways
each channel may be utilized for your business
9. Rank your ideas
The most compelling ideas(from
brainstorming) should be the
first tested
10. Select the three most promising
traction channels.
Multiple channels allows
for parallel testing
12. start directing your traction efforts and resources
towards that most promising channel.
but do not lose awareness of the business environment
wring the traction out of the channel
13. “It’s especially important to
understand how similar
companies acquired customers
over time, and how unsuccessful
companies wasted their
marketing dollars.”