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RONALD
VAN DEN HOFF
               #SOCIETY30
AGRICULTURAL                   INDUSTRIAL                         DATA
SOCIETY                          SOCIETY                        SOCIETY
                INDUSTRIAL               DIGITAL  FABRICATION
                REVOLUTION             REVOLUTION REVOLUTION




                  SOCIAL                           SOCIAL
                REVOLUTION                       REVOLUTION

FUNCTIONAL                     ASPIRATIONAL                   MEANINGFULL




BEFORE   1800           1850              1990         2015      2030
CO
WORKERS/         FREE AGENTS


KNOWMADS            SHARING

           SELF ORGANIZATION

                   3RD SPACE
SHARE
              FREE AGENTS

                 SHARING

        SELF ORGANIZATION

                3RD SPACE
D.I.Y.
                                              FREE AGENTS

                                                 SHARING

                                        SELF ORGANIZATION

                                                3RD SPACE




REDISTRIBUTION
P R O D U C T
                       COLLABORATIVE
SERVICE SYSTEM
                       PR O -SUMPTION
C O O P E R AT I V E
L I F E S T Y L E
3RD   SPACE
                    FREE AGENTS

                       SHARING

              SELF ORGANIZATION

                      3RD SPACE
FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS




Organizations




          1.0         2.0         3.0



Stakeholders


                                        Visual: Marco Derksen, Upstream.
3 DIMENSIONS OF SOCIAL                          3 ELEMENTS OF TRADITIONAL
  CAPITAL                                         CAPITAL




                     STRUCTURE
                                                         PEOPLE
                       social ties
                   interconnectednes                     workforce
                           s



                                          NEW                        PRODUCTION
   COGNITIVE                           SUSTAINABLE                     MEANS

   shared vision                         VALUE                        machines,
                                                                     commodities
                                        CREATION


                    RELATIONAL                           MONEY

                        trust                            standard,
                   trustworthiness                       lubricant
INTERDEPENDENT ECONOMY




                                           CITIES



             SOCIETY30
        CONNECTED CITIZENS
         & ORGANIZATIONS
                                         3rd SPACES




                             CIRCULAR ECONOMIES
                                  -reciprocity
                                 -social capital
                                    -access
                                  -abundance
“FORBES estimates the revenue flowing through the US share
    economy directly into people’s wallets will surpass
    $3.5 billion this year, with growth exceeding 25%”.
2ndplace




3rdplace
€


           S.C.



€



    S.C.
                      €




       €
MONDAY   TUESDAY   WEDNESDAY   THURSDAY   FRIDAY   SATURDAY   SUNDAY
R   O     L   E   S   :

                    TRUST         AGENT

                    R E L E V A N C E
J   O   B   S   :   A N A L Y S T
S   A   L   E   S   D A T A       P I L O T
MARKETING           SALES FUNNEL
                    O P T I M I Z E R
PR MANAGER
                    HOLISTIC COACH
RESERVATIONS
                    E N V I R O N M E N TA L
WEBMASTER
                    S C A N N E R
PURCHASING
                    K N O W L E D G E
F&B MANAGER         G U A R D I A N

HR MANAGER          CONTENT CURATOR

                    G A M I F I E R

                    CLOUD SERVICE
                    B R O K E R
DESHIMA




17th Century




21st Century


                         GINZA
League Ginza opening
League Ginza opening

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League Ginza opening

  • 1. RONALD VAN DEN HOFF #SOCIETY30
  • 2. AGRICULTURAL INDUSTRIAL DATA SOCIETY SOCIETY SOCIETY INDUSTRIAL DIGITAL FABRICATION REVOLUTION REVOLUTION REVOLUTION SOCIAL SOCIAL REVOLUTION REVOLUTION FUNCTIONAL ASPIRATIONAL MEANINGFULL BEFORE 1800 1850 1990 2015 2030
  • 3. CO WORKERS/ FREE AGENTS KNOWMADS SHARING SELF ORGANIZATION 3RD SPACE
  • 4. SHARE FREE AGENTS SHARING SELF ORGANIZATION 3RD SPACE
  • 5. D.I.Y. FREE AGENTS SHARING SELF ORGANIZATION 3RD SPACE REDISTRIBUTION P R O D U C T COLLABORATIVE SERVICE SYSTEM PR O -SUMPTION C O O P E R AT I V E L I F E S T Y L E
  • 6. 3RD SPACE FREE AGENTS SHARING SELF ORGANIZATION 3RD SPACE
  • 7. FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS Organizations 1.0 2.0 3.0 Stakeholders Visual: Marco Derksen, Upstream.
  • 8. 3 DIMENSIONS OF SOCIAL 3 ELEMENTS OF TRADITIONAL CAPITAL CAPITAL STRUCTURE PEOPLE social ties interconnectednes workforce s NEW PRODUCTION COGNITIVE SUSTAINABLE MEANS shared vision VALUE machines, commodities CREATION RELATIONAL MONEY trust standard, trustworthiness lubricant
  • 9. INTERDEPENDENT ECONOMY CITIES SOCIETY30 CONNECTED CITIZENS & ORGANIZATIONS 3rd SPACES CIRCULAR ECONOMIES -reciprocity -social capital -access -abundance
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. “FORBES estimates the revenue flowing through the US share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%”.
  • 19.
  • 20. S.C. € S.C. € €
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • 27. R O L E S : TRUST AGENT R E L E V A N C E J O B S : A N A L Y S T S A L E S D A T A P I L O T MARKETING SALES FUNNEL O P T I M I Z E R PR MANAGER HOLISTIC COACH RESERVATIONS E N V I R O N M E N TA L WEBMASTER S C A N N E R PURCHASING K N O W L E D G E F&B MANAGER G U A R D I A N HR MANAGER CONTENT CURATOR G A M I F I E R CLOUD SERVICE B R O K E R