Thinking outside the Room- Future shape and trends of the global meetings industry

thinking outside the room
future shape and trends of the world meetings industry

Ruud Janssen
Managing Director, ©TNOC
Director International Board of Directors, MPI Meeting Professionals International

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

Thursday, 19 August 2010

WORLDS ARE COLLIDING

FACE TO FACE DIGITAL
MEETINGS



MEETINGS

OPPORTUNITY

@ruudwjanssen


time + integration = integrity

live & virtual | emotion & efﬁciency | business & pleasure


macro-realities



focus on events

people are more
connected...and are
always on


and they
are more
mobile
than
ever...



budget constraints



©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing...

the perfect storm of 2009



RT @zappos: Airports closed due to
volcanic ash. London conference guy
says next big challenge isn't cloud
computing, it's cloud commuting.


Eyjafjallajokull


Stuck in London Sunday night?

attend TEDxVolcano

TEDxVolcano: Explosive, impromptu, livestreamed tonight!

source = http://www.ﬂickr.com/photos/tedconference/sets/72157623765155191/


Corporate Social
Responsibility



What does all this mean?



The good news…
…about being in the spotlight

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13


From Hospitality...to Performance



Revenue and Jobs for
Communities

U.S. study concludes late 2010, France to follow
Source: Canadian Economic Impact Study


2009…
The challenge to
meetings Travel r
Budget estrict
ions
c ontrols Skepticism over
incentive travel
Carbon emissions
echnologies
Virtual t


2009…
The challenge to
meetings Travel r
Budget epanies
stricti
co U .S.
ntrols fSkepticism over ing c om ons
8 o
5% incentive travel
pen d
trave ls
cut
Carbon emissions
echnologies
Virtual t


2010…
Meetings
seen as an
essential
business
tool


Meetings don’t just look like this
22 anymore...


23
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...

25
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...

26
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.

The greatest opportunity for
attendance growth is...



...outside the room...



OMG!



Riveting talks by remarkable people,
free to the world

Launched in 1984
Apply and pay to speak
Pay to watch live
2006: Posted videos
2008: 100 million views
2009: 200 million views



1
content

2
event
community
continuity building context
4

3
connectivity
graphic source: David Armano
adapted by Ruud Janssen



MEETINGS

Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen


MEETINGS

OPPORTUNITY

OPPORTUNITY

Extend Meetings
Include More People
Improved Interaction
FACE TO FACE
DIGITAL
MEETINGS

Alternative Formats


EXTEND MEETINGS
LIVE
EVENT

SOCIAL
WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO

BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER
EVENTS EMAIL RELEASE


INCLUDE MORE PEOPLE


INCREASE INTERACTION


ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD

VIRTUAL


We have our own little
disconnect...



Top Five Tech Trends
Improve presentation/audio visual experience
Get better attendee feedback about meeting
experience
Provide better internet access at venues and hotels
Identify/evaluate vendors and meeting locations/venues
Provide alternatives to live meetings



Bottom Seven Tech Trends
Make meetings and events more interactive
Make more training, e-learning available via the internet
Allow remote participation in live events
Improve payment systems
Use social networking to supplement events
Co-create/customize products/services with meeting
attendees



What does
that mean
for YOU?



Thinking Outside the Room



Deploy Story-telling



mass collaboration &
co-creation

make connectivity easy &
accepted

Capture content on video
Basic video editing on-site
Engage virtual audience
Engage live audience


Bandwidth
Social media framework
Set social media policies
Set objectives and measure
Community connectors


“Don’t be trapped by dogma - that is, living
with the result of other people’s thinking.”


1
content

2
event
community
continuity building context
4

3
connectivity
graphic source: David Armano
adapted by Ruud Janssen



www.TNOC.ch

@ruudwjanssen


Thinking outside the Room- Future shape and trends of the global meetings industry

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Thinking outside the Room- Future shape and trends of the global meetings industry