Russ Merz, Ph.D.

67 Followers

16 SlideShares 67 Followers 196 Folgens

16 SlideShares 67 Followers 196 Folgens

Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce. Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions. He has over 2...

digital marketing supply chain management pls path modeling brand equity website business performance logistics dependence organizational structure services websites cross-cultural embeddedness materials management b2b survey data analytics digital strategy metrics framework measurement systems process presentation predictive models brand engagement cultural values user satisfaction language adaptation culture model supply distributor performance relational norm agency theory performance search quality context information quality behavioral intentions engagement media customer satisfaction grounded theory sports marketing taxonomy internet social media usage social media purchase intention retailing

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The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Business Value

Vor 11 Jahren • 2608 Aufrufe

A Exploratory Model of Social Media Exposure and Consumer Purchase Behavior on e-Retailer Websites

Vor 11 Jahren • 2266 Aufrufe

The Predictive Effects of Communication and Search Quality on Behavioral Intentions for a Global Commercial Website: The Contextual Influences of Culture, Brand Knowledge and Task

Vor 10 Jahren • 1065 Aufrufe

An Exploratory Investigation of a Brand Equity Model for an Internet Portal Website

Vor 10 Jahren • 1159 Aufrufe

Linkages between Relationship Norms and Export Marketing Performance: Theory and Empirical Model

Vor 10 Jahren • 755 Aufrufe

The Relationship of Language and Development Level to User Satisfaction for a Global Website

Vor 9 Jahren • 666 Aufrufe

Cultural Values and Digital Brand Engagement: A Transnational Exploratory Analysis

Vor 8 Jahren • 763 Aufrufe

Building Digital Marketing Measurement Systems

Vor 7 Jahren • 1606 Aufrufe

A Brand Equity Model for an Internet Portal Website

Vor 11 Jahren • 2753 Aufrufe

The Four Domains of Sports Marketing: A Conceptual Framework

Vor 11 Jahren • 18241 Aufrufe

An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications

Vor 11 Jahren • 726 Aufrufe

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective

Vor 10 Jahren • 1468 Aufrufe

A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance

Vor 10 Jahren • 921 Aufrufe

Sachdev Merz Barcellos Borella AMJ 2015 Logistics Service Provider Client Relationship: Comparing USA and Brazil

Vor 8 Jahren • 578 Aufrufe

Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context

Vor 6 Jahren • 259 Aufrufe

Managing Material and Logistics Embeddedness: Material Buyers' Perspective

Vor 6 Jahren • 330 Aufrufe

The Future of Marketing 2018

Mathew Sweezey • Vor 6 Jahren

Digital Branding: Why it matters to your success

ervinandsmith • Vor 10 Jahren

[RESEARCH REPORT] The 2016 State of Digital Transformation

Altimeter, a Prophet Company • Vor 7 Jahren

Building a Marketing Tech Stack to Accelerate Engagement

Marketo • Vor 8 Jahren

What's new in Data and Analytics for CX and Marketing?

Einat Shimoni • Vor 7 Jahren

10 Steps to Actionable Analytics for Digital Marketing

Smart Insights • Vor 8 Jahren

eMarketer Webinar: Maximizing your B2B Content Marketing ROI

eMarketer • Vor 8 Jahren

Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North America

Content Marketing Institute • Vor 8 Jahren

Social media gone wrong: What NOT to do online

Chad Wiebesick • Vor 8 Jahren

Infographic: The App Is Where It's At

1to1 Media • Vor 8 Jahren

The Social Lifecycle: Consumer Insights to Improve Your Business

HubSpot • Vor 9 Jahren

40+ Predictions on Content Marketing in 2016

Content Marketing Institute • Vor 8 Jahren

Sales Hacker Series LA - Create Predictable Scalable Revenue - Aaron Ross

Sales Hacker • Vor 9 Jahren

Seeding Strategies in Viral Marketing

Bernd Skiera • Vor 12 Jahren

The 4th Wave of Content Marketing: From Passive to Interactive

ion interactive • Vor 9 Jahren

The shape of brand conversations

Socialphysicist • Vor 8 Jahren

The Innovation Game: Why & How Businesses are Investing in Innovation Centers

Capgemini • Vor 8 Jahren

[INFOGRAPHIC] 2015 State of Social Business

Altimeter, a Prophet Company • Vor 8 Jahren

Social value benchmark

Ogilvy Consulting • Vor 9 Jahren

WEBINAR: ROI of Social Media: Myths, Truths and How to Measure

Salesforce Marketing Cloud • Vor 12 Jahren

A Statistician's 'Big Tent' View on Big Data and Data Science (Version 8)

Prof. Dr. Diego Kuonen • Vor 8 Jahren

Smart ways to use social media in your job search

Chad Wiebesick • Vor 8 Jahren

eMarketer Webinar: Programmatic Advertising 2015 Outlook

eMarketer • Vor 9 Jahren

Accenture Technology Vision 2015 - Digital Business Era

Accenture Technology • Vor 9 Jahren

25 Disruptive Technology Trends 2015 - 2016

Brian Solis • Vor 9 Jahren

25 KPIs Every Manager Needs To Know

Bernard Marr • Vor 9 Jahren

Pushing Boundaries with Strategic Innovations

The Inovo Group, LLC • Vor 9 Jahren

A Manifesto for Building Relationships in the Digital Era by Brian Solis and @GapingVoid for Vocus

Brian Solis • Vor 9 Jahren

Digital Learning Environments: A multidisciplinary focus on 21st century learning

Judy O'Connell • Vor 9 Jahren

Context and Purpose in Corporate Communication via Companies Global Websites: A Case Study

Emanuela Tenca • Vor 9 Jahren

Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce. Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions. He has over 2...

digital marketing supply chain management pls path modeling brand equity website business performance logistics dependence organizational structure services websites cross-cultural embeddedness materials management b2b survey data analytics digital strategy metrics framework measurement systems process presentation predictive models brand engagement cultural values user satisfaction language adaptation culture model supply distributor performance relational norm agency theory performance search quality context information quality behavioral intentions engagement media customer satisfaction grounded theory sports marketing taxonomy internet social media usage social media purchase intention retailing