Content Marketing Institute and Blackbaud conducted the first ever survey and report of Nonprofit sector's use of Content Marketing. FusionSpark Media is the sponsor. This infographic shares 9 essential actions Nonprofits should take to be highly effective at content marketing, based upon the results of the study.

1. THE ESSENTIALS OF
Highly Effective Content Marketing
FOR NONPROFITS
Recommendations Based Upon the Nonprofit Content Marketing:
2014 Benchmarks, Budgets and Trends Survey in North America
DOCUMENT THE STRATEGY
The most effective nonprofit
marketers have a documented
content strategy.
52%
of nonprofit marketers with a
written content strategy say
they’re “Most Effective,”
while only 14% without a
written strategy rate themselves as “Most Effective.”
MANAGE THE STRATEGY
Nonprofits that are the most
effective at content marketing
have someone in place to direct
the initiative.
86%
of nonprofit marketers who
rated themselves as “Most
Effective” have someone
who oversees content
marketing.
INVEST IN TRAINING
22%
ONLY
Nonprofits that invest time and
money into training and accumulating know-how are the most
effective content marketers.
of the “Most Effective”
nonprofit marketers are
challenged with lack of
training. But 71% who rated
themselves “Least Effective”
have this problem.
USE MULTIPLE TACTICS
The most effective nonprofit content marketers use more tactics
than their peers, 13 on average.
80%
of “Most Effective” nonprofit
marketers use video, 59% use
articles on other websites,
58% use blogs, 43% use
infographics and 43% use
online presentations.
INCREASE CONTENT BUDGETS
Nonprofit marketers with a documented content strategy are
more likely than those without
one to increase content budgets.
30%
of “Most Effective”
nonprofit marketers’
budgets are allocated to
content, compared to 12%
of “Least Effective”
marketers’ budgets.
PUMP UP THE VOLUME
The most effective nonprofit
marketers increased the amount
of content they produced over the
last 12 months.
69%
of respondents identified
as “Most Effective”
nonprofit marketers are
creating more content than
they did one year ago.
79%
of the “Most Effective”
marketers consider Facebook to be effective,
compared with 30% of the
“Least Effective” marketers.
GET SOCIAL
The most effective nonprofit
marketers have far more confidence
with all social media platforms,
especially Facebook.
DON’T GO IT ALONE
Effective nonprofit marketers
outsource some aspects of
content creation to professionals.
57%
of the “Most Effective”
nonprofit professionals
outsource some aspect of
content creation compared
with 40% of the “Least
Effective.”
TAILOR THE CONTENT
The most effective nonprofit
marketers tailor content more
often, in more categories, than
their least effective peers.
88%
of the “Most Effective”
nonprofit professionals
tailor their content in at
least one way.
ABOUT THE SURVEY
Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America was
produced by Content Marketing Institute and Blackbaud and sponsored by FusionSpark Media.
The survey was mailed electronically to a sample of nonprofit marketers from lists provided by
Content Marketing Institute, Blackbaud, MarketingProfs, and Brightcove. A total of 1,714 nonprofit
professionals from North American organizations responded in July and August 2013,
representing a full range of industries, functional areas, and organization sizes.
SPONSORED BY:
PARTNERS:
WANT TO BE A HIGHLY EFFECTIVE NONPROFIT
CONTENT MARKETER?
If you’d like to learn more about how to be a highly effective nonprofit
content marketer, please call or write FusionSpark Media, Inc.
West Coast: (360) 221-4001 East Coast: (609) 714-1754
Email: NonProfit@FusionSpark.com
Twitter: @FusionSpark Web: www.FusionSpark.com