A discussion about the art of persuasion or how to make others believe in our beliefs and principles.

1. Prepared by:
Ruby Angela d. O. Pena

2. • Embracing a stand or stance on an issue and delivering
your arguments orally before an audience.
• A process in which a speaker presents a message
intended to affect beliefs or move an audience to act.
• It may be the most demanding of speech challenges
(Verdeber, 2000)
• Thus, when speaking to persuade, the ultimate goal is to
induce the listeners to believe the claim that you are
advancing or in trying to win their support.

3. 1. You are more likely to persuade audience
members when they understand that you
believe in your goal and that your goal is in
their best interests.

4. 2. You are more likely to persuade when you
direct your goal and your information to your
audiences’ attitudes.

5. 3. You are more likely to persuade an audience
when the body of your speech contains good
reasons and evidence that support your
speech goal.

6. 4. You are more likely to persuade when you
organize your reasons in a way that will be
most persuasive to that audience.

7. 5. You are more likely to motivate your
audience members when your arouse their
emotions.

8. 6. You are more likely to persuade your
listeners when they have faith in your
credibility.

9. 7. You are more likely to persuade an audience
if you develop an effective oral presentation
style.

10. 1. Writing a specific goal that meets ethical standards.
2. Adapting to audiences’ attitude.
3. Giving good reasons and evidence.
4. Organizing reasons to meet audiences’ attitudes.
5. Using emotions to motivate.
6. Developing your credibility.
7. Presenting the speech convincingly.

11. In the art of persuasion, you have
to understand both sides of an
argument. It forces you to
understand how someone who
would disagree with you would
think.