1. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
How To Overcome Camera Shyness In Video Marketing
By Richard Smith
www.realeateagentsupport.com
Much like public speaking, camera shyness can create a fear in even the most confident
and charismatic people. But video marketing is also one of the most important tools in the
marketing arsenal of real estate agents and mortgage brokers. If you are ready to start
making videos to promote your business, you must begin by finding ways to become more
comfortable in front of the camera. While practice is the most important part of
overcoming your camera shyness, there are a few tricks that you can use to help improve
your performance on camera.
Instead of focusing on yourself, try interviewing an expert or a satisfied customer to create
a video for your business. This will help you focus on the person you are interviewing
instead of thinking about how you look or sound on camera. Focus on speaking slowly
and clearly and not interrupting the person you are interviewing. While it is a good idea to
look at the person you are talking to, you should also look at the camera directly to
maintain your viewer’s interest. Don’t over-analyze how you look, instead, try to have an
interesting conversation with the person you are talking to.
Next, you will want to find the right person to film you. While most people choose to
make videos in front of a webcam or other mounted camera, it is smarter to have a live
person to film your interview. The main reason that having a person record your interview
will work better is because you can naturally talk to the other person, rather than trying to
talk to a camera. This will mean that you make better eye contact with your audience and
your facial expressions will look more natural.
Start by making short videos- when you are thinking about what to say, it may seem like
you don’t have very much material. However, when you start talking, you may be
surprised at how much you actually have to say. Longer videos are more difficult to make
because you will have to remain poised and interesting on camera for much longer, and
you will have to remember more. The other benefit to creating short videos is that most of
your viewers will prefer watching shorter clips than long, drawn out videos.
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881

2. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
Remember that editing is your friend. When you start making a video, you will make
mistakes, but don’t let that stop you. Just keep talking, and ignore every mistake you
make because you can edit it out later. You can also add in bits like transition slides to fill
in any spots that seem awkward. Don’t stop what you were saying and restart though, as
this becomes very obvious to viewers. Instead, just keep talking and record the video a
few times to edit into a single, perfect finished piece.
The most important thing that you can do for yourself is to keep trying. You will get
better only with lots of practice, which is why you need to get started today if you want to
overcome your camera shyness. Video marketing is the most important form of media
today, and your customers are waiting to hear why they should choose you. Don’t let
camera shyness get in the way of the biggest business opportunity you have.
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881