16. Embodiment
“In embodiment design, we provide form to
the selected concept(s)”
Form: geometry, components, materials,
manufacturability, economics
Strategy: to refine these factors iteratively,
from an abstract form to a concrete one
19. Build physical representations to learn from
your ideas and make increasingly concrete
and detailed decisions
Analytical Models (Mathematical, Physics)
Design Models (Virtual, Experimental,
Empirical)
Otto and Wood: Table 12.1.
Checklist for embodying a product concept
21. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”.
Accepted for publication in The Design Journal 14.1, Spring 2011.
22. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”.
Accepted for publication in The Design Journal 14.1, Spring 2011.
23. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”.
Accepted for publication in The Design Journal 14.1, Spring 2011.
24. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”.
Accepted for publication in The Design Journal 14.1, Spring 2011.
25. Why • Reduce uncertainty
prototype? • Make assumptions explicit
• Learn a specific feature or property
• Evaluate alternatives
• Gather feedback and data
• Communicate a key decision
• Explore a range of values across variables
• Safety and ergonomics
• Test manufacturing and assemblies
28. Tea brewer
9 in.
water
liquid
containment
electrical conversion water
thermal energy
electricity
electrical supply filter, tea thermal energy
containment
tea thermal energy
18 in.
tea
ice
thermal
ice/tea energy
containment
20 1.2
Bitterness (cm*min)
18 Bitterness
1
Percent of Tea
16 Time
or Time (min)
Saturated
14 % Saturation 0.8
12
10 0.6
8
0.4
6
4
0.2
2
0 0
0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14
Radius of Hole (cm)
29. Low-Fidelity Prototyping
(Quick and Dirty):
Immediate and sketchy
physical representations using
paper, cardboard and any
available parts
http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/
http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/
http://www.robives.com/blog/swinging_legs_experiment
42. Interactive Toy: 3 day tutorial
http://www.youtube.com/watch?v=mt4V5kojU8E
43. Key Q’s Functionality being tested?
Scales, assemblies and materials?
Structural behaviour and costs?
Physical or virtual prototype?
Decisions to build model/prototype:
materials, processes, time, modifications…
Single plan or replan?
Parallel or serial prototypes?
Simultaneous or iterative?
44. Important
Good investment: plan resources & time
Make your goals and questions explicit
Learn from your models and prototypes: test,
measure, modify them
Document, record and analyse evidence
“Fail Early, Fail Fast and Fail Often”
http://www.lunar.com/failure-is-always-an-option/
http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often
45. Exhibit Prototyping: Formative Evaluation at the Museum of Science
http://www.mos.org/exhibitdevelopment/prototyping.html
What we’ve learned about evaluating prototype exhibits
http://www.sciencemuseum.org.uk/about_us/~/media/4EBAEF0846904248BE
A0E94F63267D1F.ashx
“Prototype Zone” at The Hong Kong Science Museum
http://hk.science.museum/epe/epz.php
Exhibit Making
http://www.exploratorium.edu/about/exhibit_making/
48. Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as
manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages.