Rodrigo Polacco

São Paulo, SP Brazil

Senior eBusiness Manager

Real Estate/ Construction / Architecture

Cyrela Brazil Realty is one of the largest and most admired residential real estate developer in Latin America. The company aimed at repositioning the digital market in 2009 to strengthen its presence. In 2011, was the first company in real estate to sell a house through Facebook (abril/11) in the world and sales originated by digital channels accounted for 20% of total gross revenues of $ 6.5 billion. The main activities so far have been: - Development of new company websites - Planning of digital strategy and actions - Planning metric digital environment - Planning, monitoring, optimization and media negotiation - Implementation of governance policies and digital processes