So this Economic Crisis caused by the #Covid19 pandemic has hit us all pretty hard, so I thought you might want to get a leg up and over this whole thing and leverage your own and your organization's talents and abilities to make that Innovation Pivot, that everyone is going to need to do, and done quickly, otherwise it's not good for you and your company. This #Covid19 has been a big reset, but more than that, it's a #StrategicInflectionPoint, which basically means that everyone's profitability and competitive advantage got smashed, and you all are going to have to do something about that...and the one way we know, that will work, is to #innovate your way out of this economic downturn, because at the end of the day, no company or individual is going to survive this impact without Innovating their way out of the situation. So we suggest you have a read and let us know what you think, and if you need help let us know, we do know how to deal with this, learn how to #systematically innovate and get you going once again and back to being profitable and competitive individuals and firms.

1. RESPONDING STRATEGICALLY TO
THE CRISIS OF THE COVID19
PANDEMIC
“INNOVATING ON DEMAND”

2. DEFINING THE COVID19 CRISIS AS IT REALLY
IS – RADICAL HONESTY HELPS GIVE CLARITY
Crises are deemed to be negative changes in the security, economic,
political, societal, or environmental affairs, especially when they occur
abruptly, with little or no warning. More loosely, it is a term meaning "a
testing time" or an "emergency event".
Property of the Strategy + Innovation Group
Image source: http://www.wikipedia.org/
But this is not your run of the mill crisis,
for any of us, it is not only a “Black Swan
event”, but more critically a Strategic
Inflection Point, (SIP), and when they
happen to a company, the competitive
position changes dramatically as they
have a 10X impact upon the business.
They almost always hit companies in such
a way that those in senior management
are among the last ones to notice. What
is common to all of them and what is key
is that they require a fundamental change
in business strategy and/or the technology
model by which the company makes it
products.

3. Property of the Strategy + Innovation Group

4. Source: McKinsey & Company “COVID-19: Implications for business” August 27, 2020 | Executive Briefing
Property of the Strategy + Innovation Group

5. 8 MACRO FACTORS IN PLAY IN 2020
1. Global Pandemic
2. Market Crash and Recession
3. Tech Exuberance has Faded
4. Talent Shortage
5. Systemic Mistrust
6. Weak Productivity
7. Oil Price Conflict
8. Climate Change
Source: https://www.gartner.com/smarterwithgartner/8-macro-factors-that-will-shape-the-2020s/
Property of the Strategy + Innovation Group
Read Gartner’s analysis (link below) for the detail of each of these macro factors
These 8 Macro factors
combined create the 10X
impact that make up the
Strategic Inflection Point of
2020, and it is global so…
your business now demands,
in reality, that innovation
become a core competency
and something that is a
regularly scheduled activity,
actively managed by your firm
if you are to be a viable
company in the 21st Century
moving forward.

6. Overturns nearly every aspect of organization’s activities:
• Customer choices
• Manufacturing Processes
• Design considerations
• Sales and marketing
• Customer interactions
• Supply chain
• Etc.
Property of the Strategy + Innovation Group
Image courtesy of: The TRIZ Group, LLC
CRISIS
Innovation is not a statement of a value that your company says its committed to
doing or believing in, nor is it a luxury that you can get around to doing when you
feel like it. Innovation is a necessity now and it is Job #1 for all companies, globally

7. Property of the Strategy + Innovation Group
Source: McKinsey & Company “COVID-19: Implications for business” August 27, 2020 | Executive Briefing

8. HOW BAD IS IT NOW – FACING REALITY
Property of the Strategy + Innovation Group
And the Top Two (Intel and Samsung) have switched the top spot twice in the last 4 years,
why?...No need to guess…see link on the “Corporate Strategic Innovation”, on which one of
them does Systematic Innovation better than the other one, and it is proving that now.
Source: McKinsey & Company “COVID-19 and the great reset: Briefing note #20, August 27, 2020”

9. USUAL RESPONSE TO A CRISIS
The typical response to a crisis is to impose austerity measures. In
today’s ‘New Normal’ economy, investing in innovation as an actual
competency could get discounted, shunted aside or even suspended.
Property of the Strategy + Innovation Group
Image courtesy of: The TRIZ Group, LLC

10. WHEN SYSTEMATICALLY INNOVATING THE REAL
PROBLEM WE’RE ALWAYS SOLVING…CRISIS OR NOT
Pursuing right goals, but
not efficient (High ROI, but
Costs are high to produce)
Pursuing right goals and
efficient (High ROI and Cost
efficient)
Pursuing wrong goals and
inefficient (producing the
wrong product, not producing
enough and is expensive)
Pursuing wrong goals but
is efficient (producing the
wrong product, not producing
enough but is inexpensive)
Inefficient Efficient
Doing Things Right
IneffectiveEffective
DoingRightThings
Time
Resources
Property of the Strategy + Innovation Group

11. WHERE DO WE NEED TO INNOVATE TO GET OUR
PROFITABILITY AND COMPETITIVE POSITION BACK?
All of your former customers now have a new reality for themselves to deal with, survival of themselves and
their business, so they will be re-evaluating all of their current and future purchases, on a reduced budget,
to no budget (meaning they are going to need to take out loans), in the glaring light of their own challenges
to this crisis.
Internally in your organization, as general guidance, it is likely that the firm’s innovation or continuous
improvement teams would or should be looking for areas of opportunity to innovate and improve, this crisis
has now given them several new spaces, with clear needs and a should have a renewed sense of urgency.
This crisis is so urgent, requiring an immediate and effective response, that a firm should focus on the
immediate issues resulting from this situation and then prepare to execute and run a block & tackle game of
speeding towards growth against your competitors. Essentially you really only have two options
(strategies) you can pursue that have been shown and known to work:
1. Bottom Line Improvement Focus: Lower your cost and time to produce what it is that you build and
deliver to the marketplace, and to achieve that you will need to double down on your own innovation
and continuous improvement efforts internally to specifically lower your costs to produce across the
value chain and not lose any, but in fact gain functionality and time to market in the process.
2. Top Line Improvement Focus: Increase the value of what it is that you produce and deliver to the
marketplace, specifically delivering a more innovative product / service to the marketplace, and do so
faster than your competitors and how you’ve done it before.
To actually be competitive in this ‘new now’ economic environment, you’ll actually need to execute both of
those strategic approaches simultaneously, assertively and rapidly. This can only be achieved through
continuously applying systematic innovation methods to effectively get you where you need to go.
Property of the Strategy + Innovation Group

12. SPEED OF INNOVATION ACTION IS REQUISITE
Property of the Strategy + Innovation Group
Source: McKinsey & Company “COVID-19: Implications for business” August 27, 2020 | Executive Briefing

13. UNLEASHING THE SPEED OF INNOVATION:
MCKINSEY PREDICTING WHAT YOUR COMPANY WILL LOOK LIKE
Source: McKinsey & Company “COVID-19: Implications for business” August 27, 2020 | Executive Briefing
Property of the Strategy + Innovation Group
In any event, a lot more changes are coming, and likely coming a lot faster

14. COMPANIES THAT INNOVATE IN A CRISIS WIN
THOSE THAT DON’T LOSE
Jordan Bar Am et al., “Innovation in a crisis: Why it is more critical than ever,” McKinsey, June 2020
Property of the Strategy + Innovation Group

15. Anything less than a full-on effort to embed
innovation as a competency and having the “know-
how” to do so repeatably,
will result in you losing your competitive
advantage, which may be permanently lost to your
competitors already,
or at the very least to the forces that are in play
economically,
because you failed to act…
there is no middle ground on this.
Property of the Strategy + Innovation Group

16. INCREASING THE VALUE
• Innovation can be risky and expensive, and it typically involves a
random search for solutions (what is known as trial and error)
• These solutions are often costly mistakes giving the time advantage to
competitors
Property of The Strategy + Innovation Group

17. CRISES CREATE OPPORTUNITIES FOR GROWTH
Outcompeting the Situation
Displacing
Competitors
(New
Strategies &
Tactics)
Solutions to
New (or
latent)
Customer
Needs
Discovery of
New Markets
Systematically
Innovating
Property of the Strategy + Innovation Group

18. INNOVATING ON DEMAND
Consistently, repeatably & reliably meeting these demands requires a
robust methodology that actually has a track record of success in the
marketplace
This Systematic Innovation methodology is TRIZ
Property of the Strategy + Innovation Group
Needed Disciplined
Makes
Complex
Problem
Solving
Easy
SpeedyStructured
Gets
you the
ROI
Better
than
Lean or
Six
Sigma
Repeatable
Crushes
trade-
offs in
solutions

19. SYSTEMATIC INNOVATION
• The overwhelming majority of successful innovations exploit change.
• Systematic innovation consists in the purposeful and organized search for
changes, trade-off’s, compromises, conflicts and patterns, and in this analysis of
these opportunities that they find technical, economic or social innovation.
• The discipline of systematic innovation (and the knowledge base of invention
and entrepreneurship taken to its core) is a diagnostic discipline: is a systematic
examination of areas of change that can offer innovative and/or entrepreneurial
opportunities for profit
• An example of a Systematic Innovation methodology is TRIZ, (the Russian
acronym for Theory of Inventive Problem Solving), is a system of scientific
methods for conceptual development of breakthrough technologies and
products.
• TRIZ was developed by Genrikh Altshuller and his school over the past few decades, its
migration to the West began in the mid-1990’s. And is used by industry leaders
worldwide to solve the most complex problems in modern technology and innovation.
Property of the Strategy + Innovation Group

20. WHAT IS TRIZ?
Is a systematic innovation methodology, and is a toolbox, a knowledge
base, and a model-based approach for problem solving that generates
innovative ideas and solutions. It expands approaches developed in
systems engineering and provides tools and systemic and systematic
methods for use in:
Problem formulation | System analysis | Failure analysis | Patterns of system
evolution (both 'as-is' and 'could be').
TRIZ, in contrast to techniques like brainstorming (which is based on
random idea generation) found in Six Sigma, Lean, LSS, etc.…is an
algorithmic approach to the invention of new systems, refining old
systems, with the goal of creating additional value
– Primarily by breaking trade-offs or compromises (a.k.a. contradictions)
that suggest viable solution paths, creating the elegant/better than
Source: http://www.wikipedia.org/
* TRIZ is the Russian acronym for the Theory of Inventive Problem Solving, pronounced as trees
Property of the Strategy + Innovation Group

21. GLOBAL
PATENTS
KEY DISCOVERIES
1. COMMON SOLUTION PATTERNS REPEAT
ON PROBLEMS ACROSS INDUSTRIES &
SCIENCES → 40 INVENTIVE PRINCIPLES
FOR SOLVING PROBLEMS
2. TECHNICAL EVOLUTION FOLLOWS
PREDICTABLE TREND (IT OBEYS “LAWS”)
→ TECHNOLOGY TRENDS: LAWS TO
EVOLVE A TECHNICAL SYSTEM TO THE
NEXT GEN.
3. SCIENTIFIC EFFECTS JUMPED FROM ONE
FIELD TO OTHERS → SCIENTIFIC
EFFECTS USED IN ONE FIELD CAN SOLVE
PROBLEMS IN OTHERS
ANALYZED FOR TRULY INNOVATIVE
CONNECTION
WERE MINED
FOR…
Genrich Altshuller
TRIZ:
A POWERFUL COMPLEX PROBLEM SOLVING TOOLBOX
Property of the Strategy + Innovation Group

22. Generalized
parameters
Inventive
Principles
that are most
likely to solve
a strength vs.
weight
contradiction
“Altshuller's Contradiction Matrix”
COMMON TRIZ TOOLS
• Ideal Final Result
• Functional Modeling
• Altshuller’s Contradiction
Matrix
– 39 Parameters of Performance
– 40 Inventive Principles
• 76 Inventive Standards
• ARIZ - An Invention
Algorithm
• Trends of Engineering System Evolution
• Scientific Effects / FOS (Function Oriented Search)
Property of the Strategy + Innovation Group

23. HOW TRIZ BASICALLY WORKS
The specific
problem
TRIZ General
solutions
TRIZ General
problem
Specific solutions
for current problem
Problem
Statement
Raised to
higher level
of abstraction
Solutions suggested on how
similar problems resolved in
other industries, sciences
& technologies
“Focusing the
Creativity” down
known solution
paths
Generates
multiple solution
paths
General flow of
how TRIZ helps
to resolve the
actual problems
and focus the
engineers thinking
Property of the Strategy + Innovation Group

24. ENGINEERING SYSTEM EVOLUTION
In TRIZ there is diagnostic, descriptive and prescriptive tool
called the Trends of Engineering System Evolution (TESE), it
is also has been referred to as the Laws of Engineering
System Evolution
Essence of the Tools capability:
• Evolution is not random, It follows certain patterns
• Different Stages can be predicted
• This knowledge can help solve problems
• It can also help define strategic opportunities
Property of the Strategy + Innovation Group

25. RESEARCH ON TRENDS
The research demonstrated that there a number of generic technology evolutionary trends
that determine the evolution of all technical systems. In each case, they identified a number
of generic evolutionary steps up and including a ‘final’ level of evolutionary potential.
The trends/laws and the conceptual tool Evolutionary Potential act together as powerful
guides to help determine the future development opportunities and limits for a wide variety of
technical and business systems.
The trends describe evolution towards
• SYSTEMS WITH INCREASING BENEFITS AND DECREASING COST AND HARM
• INCREASED DYNAMIZATION WITHIN SYSTEMS
• INCREASED SYSTEM SEGMENTATION
• INCREASED SPACE SEGMENTATION
• INCREASED SURFACE SEGMENTATION
• INCREASED CONTROLLABILITY
• INCREASED COMPLEXITY FOLLOWED BY REDUCED COMPLEXITY
• USE OF ALL AVAILABLE PHYSICAL DIMENSIONS WITHIN A SYSTEM
• DECREASED NUMBER OF ENERGY CONVERSIONS
• INCREASED RHYTHM CO-ORDINATION
• INCREASED ACTION CO-ORDINATION
Property of the Strategy + Innovation Group

26. TRENDS OF ENGINEERING SYSTEM EVOLUTION (TESE)
Trend of
Transition to the
Supersystem
Trend of Increasing
Ideality
Trend of Increasing
Degree of Trimming
Trend of
Optimization
of Flows
Trend of S-curve evolution
Trend of Increasing
Coordination
Trend of Increasing
Controllability
Trend of Increasing
Dynamicity
Trend of Uneven
Development of
System Components
Trend of Increasing
Completeness of
System
Components
Trend of Elimination
of Human
Involvement
Property of the Strategy + Innovation Group

27. Image Source: Sire P., Prevost E., Guillou Y., Riwan A., Saulais P. (2018) TRIZ and Intellectual Property to Strengthen the Start-Up Spirit. In: Cavallucci D., De
Guio R., Koziołek S. (eds) Automated Invention for Smart Industries. TFC 2018. IFIP Advances in Information and Communication Technology, vol 541.
Springer, Cham
Property of the Strategy + Innovation Group

28. SYSTEM EVOLUTION IS DEFINED BY S- CURVES
S-Curves define where a technology exists in regards to its functionality
(performance), and its maturity as a technology
7/8/2012 The Strategy + Innovation Group | All Rights Reserved - Copyright (c) 28
Performance
Property of the Strategy + Innovation Group

29. OPTIMIZATION IS DEFINED BY THE BOUNDARIES
OF THE SYSTEM’S PERFORMANCE PARAMETERS
Optimization in design occurs at
or below at least two or more
conflicting parameters of
performance of the system that
you’re evaluating.
Typical engineers, only design
to the limits of optimization of a
system, they call this trade-off
analysis
These trade-offs (a.k.a.
contradictions) define the limit of
the system’s performance for all
systems…when you can break
these contradictions with
inventive principles, you get the
elegant solution, and that is
where your invention and
innovation lives.
X
Invention &
Innovation is
here
Property of the Strategy + Innovation Group

30. S-CURVES AND CONTRADICTIONS
7/8/2012 The Strategy + Innovation Group | All Rights Reserved - Copyright (c) 30
Each step in increased
performance along a single
s-curve can be defined in
terms of contradictions
(obstacles to be overcome)
Property of the Strategy + Innovation Group

31. Measured Parameter – Cost, Profit, ROI, Efficiency, Effectiveness, etc.
Current System
Altered System
Fundamental Limit of Capability
target
Getting to the target requires a change
to the system
-Solve a contradiction
-Use another means
-Evolve to other trend stages
THE OVERRIDING IMPORTANCE OF
EVOLUTIONARY S-CURVES
Property of the Strategy + Innovation Group

32. EACH LARGE OR COMPLEX SYSTEM IS MADE UP OF
INDIVIDUAL COMPONENTS AND EACH OF THOSE
HAVE THEIR OWN S-CURVES OF PERFORMANCE
7/8/2012 The Strategy + Innovation Group | All Rights Reserved - Copyright (c) 32Property of the Strategy + Innovation Group

33. WHO HAS DONE
THIS?
WHAT ARE THE
RESULTS?
Property of the Strategy + Innovation Group

34. COMPANIES USING TRIZ
All brands, logos and trademarks remain the sole property of their respective owners
Property of the Strategy + Innovation Group
TRIZ improves an engineer’s ability to get to the fundamental root cause
of problems along with suggesting potential innovative solutions. It is
also more motivating to engineers than fire fighting, and has been used
to help solve very tough technical problems and enhance the
innovativeness of world class companies

35. CORPORATE DEPLOYMENTS OF TRIZ
1. Samsung Product and Technology Applications using TRIZ
(http://www.slideshare.net/rplatt/systematic-corporate-innovation-methods-overview)
2. Samsung Deployment of TRIZ across the Corporate Enterprise
(http://www.slideshare.net/rplatt/the-corporate-innovator-samsung)
3. Intel Corporation: TRIZ Program Success
(http://www.slideshare.net/rplatt/the-true-story-of-intels-deployment-triz-story-how-to-deploy-your-own-innovation-program-key-principlesfinal)
4. DOW Chemical Pairs Six Sigma and TRIZ
(https://www.slideshare.net/rplatt/dow-chemical-pairs-six-sigma-and-systematic-innovation-methods)
5. Siemens Lessons Learned from TRIZ Deployment as a Corporate
Innovation Methodology
(http://www.brainguide.com/upload/publication/69/24uak/2b2ce0f7f59845ce39f30721e79651d3_1316609858.pdf)
6. GE Corporate Deployment of TRIZ Presentation to NASA
(https://tdglobal.ksc.nasa.gov/servlet/sm.web.Fetch/TEERM_MAYER_GE-TRIZ_Overview_NASA.pdf?rhid=1000&did=907341&type=released)
Property of the Strategy + Innovation Group

36. INNOVATION BENEFITS CLAIMED
Year Savings – Quoted by Samsung
2001 US$91.2M* on 40 TRIZ projects.
2002 ~US$100M This # was claimed on one project alone using TRIZ methods.
2003 ~US$180M Ŧ 35 patents were achieved on 63 R&D projects applying TRIZ.
~US$1B (cumulatively) Ŧ
*Source: Reported in TRIZ journal www.triz-journal.com/archives/2002/05/a/
 Source: Reported by www.xtriz.com/Training/technology.htm
Ŧ Source: Speaking at the 4th Japanese Invention Machine User Group Meeting Mr. HJ Kim of SAIT,
www.osaka-gu.ac.jp/php/nakagawa/TRIZ/eTRIZ/elinksref/eNews2003/eJapanIM-UGM031209.html
Ŧ Key Message from Samsung: “The economic benefit after applying TRIZ ideas is
impossible to count. Over the last 3 years, the Samsung TRIZ team successfully
conducted project consulting and training and built a systematic infrastructure for
training TRIZ” - Mr. HJ Kim speaking at 4th Japanese IMC User’s Conference
(Summary of notes by a attendee on Mr. Kim’s presentation)
All 3rd Party logo’s, trademarks and copyrights are the property of their respective owners
Forbes Article - Mar 7, 2013 "What Makes Samsung Such An Innovative Company?”
• TRIZ became the bedrock of innovation (and competitiveness) at Samsung
• TRIZ is now an obligatory skill set if you want to advance within Samsung.
Property of the Strategy + Innovation Group

37. PERFORMANCE OF TRIZ AT INTEL
Profitability Gains: $63.5MM USD
Productivity Gains: $149MM USD
Total Benefit: $212.5MM USD
Avg. ROI / Person
trained in TRIZ Methods:
$250K / person / year
“The big win was the time savings
and increase in the productivity of
engineers and the effect that it had
on the company’s top and bottom
line was simply over the top, and
was not something that I was
expecting was going to be a result
of our efforts”
Richard Platt
Intel Global PM for Systematic Innovation Methods
& Senior Instructor | Innovation Master
All 3rd Party logo’s, trademarks and copyrights are the property of their respective owners
Property of the Strategy + Innovation Group

38. OTHER CORPORATE SYSTEMATIC INNOVATION USERS
• Automotive
• Aerospace
• Consumer Goods
• Microelectronics
• Medical Technology
• Petroleum
• Optics/Electronics
All brands, logos and trademarks remain the sole property of their respective owners
• Chemical
Property of the Strategy + Innovation Group

39. 39
CONTACT
INFORMATION:
503.784.4343
rplatt@sig-hq.com
WHEN ONLY A PROFESSIONAL WILL DO,
TO GET THE RESULTS YOU NEED
CUSTOMER TESTIMONIALS:
CEO (Fortune 10 Company):
“this (TRIZ) makes sustaining Engineering Cool”
Executive Vice President for Technology & Manufacturing Group
(Fortune 10 Company):
“the only program that I really like coming out of (this group)”
Principal Engineer (Fortune 10 Company):
“Courses organization and effectiveness by (the training team) and
site teams has been excellent! TRIZ is a “grammar” for innovation,
with content expertise “vocabulary”, engineers can write poems…”
Principal Engineer (Fortune 10 Company):
“TRIZ is the best tool I’ve seen for teaching folks how to
understand problems at a level of fundamental principles”
We create and deliver “Systematic Innovation on Demand” training for where and when you
need it, and get you those results faster than any other approach or by any other consultant
or trainer could possibly deliver. We are that good, and we’ve done this before in the Fortune
500. We specialize in discipline specific, strategically applied, organizationally focused,
market and customer orientated training in systematic innovation methods, tools and
frameworks to get you the competitive advantage that you seek.
So when you need the very best to get the job done, you call a Pro, right?