How MBAs Grow Social Networks with Compelling Content
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Publishing and sharing content online reveals: How you communicate Where your expertise lies What interests you Who you’re talking with
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How MBAs Grow Social Networks with Compelling Content
- 1. Grow Your Social Network with Compelling Content Roy Young CEO, Beyond B-School roy@beyondb-school.com
- 2. Sharing content reveals yourself • How you communicate • Where your expertise lies • What interests you • Who you’re talking with
- 3. We all crave* content that… 1. Surprises us 2. Reveals secrets 3. Inspires us to action 4. Gives us a fresh point of view 5. Confirms our assumptions or challenges them 6. Reports how David defeated Goliath 7. Tells a story or takes us on a journey 8. Includes information we can use 9. Educates while entertaining us 10. Introduces us to people we should know *Adopted from Scott Aughtmon’s list at www.contentmarketinginstitute.com/2012/06/content-we-crave/
- 4. To network with content…
- 13. “What’s happening?” •Unfiltered opportunity to listen •Expectation to connect •Find out what is going on in your field now •Stay ahead of the curve
- 15. • Follow people – most follow back • Alert your close contacts • Put your Twitter name in your sig • Add your Twitter URL to LinkedIn profile tting people to follow you:
- 16. • List yourself on sites like Twellow • Tweet about relevant topics • Add value to Twitter conversations • Introduce your followers to other cool tweeple etting people to follow you:
- 17. Getting people to follow you:Getting people to follow you:
- 24. • What do I offer that can help others? • Who do I know that can help this person? • How can I best work with this person? Chris Brogan
- 25. Listen with Google apps
- 30. Tie school projects to… • Companies • Industries • Leaders
- 31. Ask questions Ask for advice Ask permission Say thank you Curiosity is Key (and not as common as you think)
- 32. • Seek expert input • Request data sources • Ask for advice on data analysis • Share resources and findings Research Process
- 33. Share what you know
- 34. Publish with: • Blogs • Videos, podcasts • Slides • Industry media
- 37. And soon you will have a social network on fire!
- 38. Grow Your Social Network with Compelling Content Roy Young CEO, Beyond B-School roy@beyondb-school.com
Hinweis der Redaktion
- You’ve already perfected your LinkedIn profile, why bother doing anything else with social media? No one cares what you had for lunch or how many miles you jogged this morning.
- … you are revealing things about yourself that can expand your network on a variety of social media channels. What types of content am I talking about?
- This list is meant to spark some ideas for content you can share via LinkedIn, Twitter, Pinterest, or any number of social networks. To make connections that open doors, I suggest three guidelines for sharing content.
- You need to LISTEN Actively, RESEARCH Expertly and PUBLISH Thoughtfully . Let’s look at examples of each…
- … starting with listening actively . Here are some quick ways to do that with LinkedIn that you may not have tried before. For instance…
- … Your HOME page on LinkedIn has an UPDATES section that lets you see what your connections are sharing, if they’ve changed companies, if they’ve connected with new people, etc., which gives you opportunities to reach out with a quick reply or a simple congratulations.
- Then there’s LinkedIn’s Advanced Search. Why “listen” with advanced search? Because once you’ve fine-tuned your selection criteria…
- … you can SAVE that search and have LinkedIn automatically email you results weekly or monthly. That can keep you abreast of who’s new to an industry, a company, a particular job title, and so on. Speaking of Search…
- … try searching for GROUPS using keywords relevant to your favorite industry. Join as many as you can, not just for the connections…
- … but also so that when you’re doing an advanced search, your RESULTS can include or exclude people in groups you belong to. Of course LinkedIn isn’t the only social network for active listening…
- There’s also Twitter. Natural, easy and yet underused for business networking. Don’t underestimate its value, because with Twitter you can LISTEN ACTIVELY for the answer to a very important question.
- This isn’t a Twitter course, but I do want to quickly share some tips, starting with the seemingly obvious…
- … you’re more likely to attract followers if you complete your twitter profile page and start tweeting some CRAVABLE stuff that reflects who you are. THEN you can try these tactics…
- Getting people to follow you: Start following people – many do follow back if you profile and tweets look interesting Email your close contacts Include as part of your email signature (“follow me on Twitter”) Add your twitter name to your LinkedIn profile and notify your LinkedIn contacts
- Getting people to follow you: Add yourself to Twitter Listing sites like Twellow [?] Tweet consistently on your topics and industries of professional interest (make sure these keywords are in your bio); add value to conversations When people start following you, follow back and send them a personal DM thanking them; ask who else you should follow introduce your followers to other people. Let others know about your followers, and they will do the same for you. (mention #FF follow Friday tradition?) The LISTENING truly happens when you get people to follow you. How?
- Finding people to follow: Listorious.com
- Finding people to follow: Listorious.com
- Finding people to follow: Wefollow.com
- Finding people to follow: Hashtags.org (follow topics)
- Finding people to follow: http://tweetchat.com/ For handout? http://www.mediabistro.com/alltwitter/15-hashtag-chats-you-should-be-following_b1646#more-1646 http://blog.sparkhire.com/2012/04/13/top-11-twitter-chats-for-job-seekers/ https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=1
- Finding people to follow: http://tweetchat.com/ #mmchat for MARKETING
- Finding people to follow: http://tweetchat.com/ #leadershipchat
- What do I offer that can help others? Who do I know that can help this person? How can I best work with this person?
- Google News
- Google Reader
- Google Finance
- Slideshare Now let’s move to the next content networking guideline…
- RESEARCH EXPERTLY. You can do this by tying school projects to specific companies, industries, and business leaders.
- Data collection/analysis · Seek expert input · Request data sources · Ask for advice on data analysis · Share findings
- Sharing your insights. You can use a number of publishing media…
- Regardless of the format in which you publish, you’ll get the most mileage from it if you share your content on multiple social media networks. For instance, you can tweet a link to your blog post, or you can embed your video on your LinkedIn profile. But that’s just striking the match…
- Start with one content match at a time . . . .
- Make your “content campfire” an inviting, approachable destination. Fuel the flame by being warm and welcoming to all opinions, and you’ll be amazed at the connections you can make.