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Concept: Have you ever seen one of your friends share a post that gave them a
chance to win a $50 Costco card? If not, don’t worry, sooner or later you will and you
should know in advance that it’s probably a scam. That said, as a brand, you can use
this knowledge of prize addiction to understand the fact that people really do love to
win prizes. This is especially true if the prize is as unique or compelling as a Skittles
Results: 12,000+ likes, 6000+ comments and over 100,000 impressions.