Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
30 of 40

Concept: A human truth is 11 Secret Ingredients to Viral Facebook Posts

120

Share

Download to read offline

Concept: A human truth is described by Luke Sullivan as ‘central truth’ about your
whole product category. For example, hair coloring isn’t about looking younger. It’s
about self-esteem. Cameras aren’t about pictures. They’re about stopping time and
holding life as the sands runs out. When we can tap into human truths that are often
overlooked, we have the ability to connect on a deeper level with our audience and
drive shares.
Results: 15,000+ likes, 1300+ shares and over 100,000 impressions.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

×