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Concept: Thinking outside of the box has always been what differentiates the
brands that stand out and those that blend in. If you’re looking to go viral on Face-
book, do something that’s never been done before or that people never deemed possi-
ble. Optical illusions are a great way to spark an increase in both conversation and
shares on your Facebook page.
Results: 4,000+ likes, 800+ shares and over 20,000 impressions.