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Concept: In this post from 11 Secret Ingredients to Viral Facebook Posts

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Concept: In this post from Buffalo Wild Wings, the brand recognizes what their au-
dience is interested in and puts a clever yet funny spin on it. At the time of this post,
one of the biggest soccer games was happening and Buffalo Wild Wings created a
funny post that referenced it. This is the act of reactive storytelling but what takes this
post to the next level is their ability to create a funny brand relevant message that res-
onates with their audience.
Results: 15,000+ likes, 500+ shares and 200+ comment.

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