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Concept: On July 22nd, there were more than 500 brands who shared posts that
were specifically related to the Royal Baby. Some marketers call it Newsjacking – I
call it reactive storytelling. It’s the idea of taking a top of mind story and combining it
with a relevant brand and marketing message. The brand message here isn’t that
strong but the top of mind story is enough to put this post in front of thousands of
people using Facebook.
Results: 900+ Shares, 6,000+ likes and 5000+ impressions.