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Football Industry Analysis
            - Shyam Prasad
           - MIB – 1113 - 007
Football industry analysis
Football industry analysis
• "Football isn't a matter of life and death - its
  much more important than that!" Bill Shankly
• “I have the chance to do for a living what I like
  the most in life, and that’s playing football. I
  can make people happy and enjoy myself at
  the same time.”
• ~Ronaldinho
Objective

•   Football Industry
•   Players of football Industry
•   Size of the Industry
•   Market share of players
•   Profitability Analysis
•   PEST Analysis
•   Porter’s Five Forces
The Industry
•   Cup Competitions
•   League Competitions
•   Broadcasting rights
•   Player transfer fees
•   Sponsorships
•   Footballer’s Earnings
•   Product manufacturers earnings
•   Games
Players of the Industry
•   Manchester United
•   Real Madrid
•   Arsenal
•   Bayern Munich
•   Barcelona
•   AC Milan
•   Chelsea
•   Juventus
•   Liverpool
•   Internazionale
•   Others
Players of the industry
• Top Sponsors
     •   Aon corporation
     •   Nike
     •   Adidas
     •   Fly Emirates
     •   Standard Chartered Bank
     •   Telekom
     •   Bwin
     •   UNICEF
Size of the Industry
Size of Football industry
• Trends of Turnover
       • Trends vary based upon “On pitch performance”
             » Sponsorship bonuses


3000
2500
2000
1500
1000
 500                                                     Turnover 2010
   0                                                     turnover 2011
Market share
Profitability Analysis
Profitability Analysis – ManU
Profitability Analysis - ManU
Political Environment
• Governing bodies
Economic environment
• Sponsors
• Owners
• Stock Markets
Social Environment
• Fans / Supporters
• Press
• Culture
Technological Environment
• Media
• Broadcasting Partners
PEST analysis
                • Financial Fairplay
  Political     • Squad size restriction

                • Owner’s debts
 Economic       • Inflation

                • Hooliganism
   Social       • Gossips

                • Media
Technological   • Broadcasters
Porter’s Five Forces
• Bargaining Power of Buyers
             » Fan attendance – affects ticket sales


                           Wolves pay price off the pitch”


                       18% less
                                        Reduced ticket
Lack of success      season ticket
                                            rates
                       renewals

             » TV viewer ratings




                                                  Porter’s Five Forces
• Bargaining Power of Suppliers
       » Sponsors bargain over provision of finances
       » Player transfers



  Sponsors /
                     Negotiations              Deal
   Owners




 Other clubs         Negotiations             Deal




                                               Porter’s Five Forces
• Threat of substitutes
       » Other predominant sports in respective
         countries/continents


                              Racing




                   Hockey




                              Rugby    Golf



                    Classic
                    Sports




                                              Porter’s Five Forces
• Threat of competitors
       » Rival clubs , Foreign league clubs
       » Overseas Fans




                                              Porter’s Five Forces
• Threat of new entrants
       » New club entering into competition (Long term threat)



                      Went on to become   Now, Most valuable
  Relegated in 1974    Champions for 11    club In the world
                            Times




                                                Porter’s Five Forces
Resources
1.Wikipedia
2.Footballeconomy.com
3.Footballfinance.com
4.Sun magazine
5.Google
6.Deloitte Football Money
  League
Questions?
Thank you!

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Football industry analysis