Keynote slides: Creating the Future of Arab Media
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This document outlines key driving forces shaping the future of Arab media, including increased media consumption, fragmentation of channels, participation and personalization. It discusses how crowds can contribute to media through reporting, investigation, content filtering and more. Revenue models for media are evolving from advertising to new approaches. Arab media is being transformed by rising connectivity, urbanization and the growth of social networks. Leadership and experimentation will be needed to navigate these changes.
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Keynote slides: Creating the Future of Arab Media
- 1. Creating the Future of Arab Media Futurist Strategy advisor Author @rossdawson
- 2. rossdawson.com Futurist Keynote speaker Strategy advisor NOTE: These slides were created to support a keynote presentation by Ross Dawson at Arab Media Forum in Dubai. They were not designed to stand alone, but may still be of interest to those who did not attend the keynote. For more content from Ross Dawson go to www.rossdawson.com.
- 3. Media is at the heart of our future
- 6. Seven driving forces of media Increased media consumption Fragmentation Participation Personalization Evolved revenue models Generational change Increasing bandwidth
- 7. Increased media consumption Source: Carat
- 10. Personalization
- 12. Increased bandwidth Source: Cisco Visual Networking Index Mobile 2014
- 13. Value
- 14. The implications of the ‘long tail’
- 18. The flow of news
- 22. Visual insights into news and data
- 27. Social filtering
- 28. Human and algorithmic filtering
- 30. Crowds
- 32. News applications of crowds Application Description Reporting On-the-spot reporting and information, often as news happens. Investigation Gathering information relating to specific questions and issues. Data gathering Collecting information on the ground. Data sifting Going through large data releases to identify newsworthy issues. Story selection Selecting the most interesting, relevant, and appropriate content. Fact checking Checking facts in articles before or after publication Story compilation Weaving a story through selection of quotes and content. Writing Contribution of completed articles. Video Contribution of live or recorded video, usually of news events. Copyediting Correcting and improving written grammar and language. Metadata Identifying relevant tags or descriptive data to content Funding Crowdfunding journalistic initiatives.
- 33. Reporting
- 34. Investigation
- 35. Data gathering
- 36. Data sifting
- 37. Story selection
- 38. Fact checking
- 40. Writing
- 41. Metadata
- 42. Funding
- 44. Types of crowds for content Crowd type Key characteristics Professional Closed community Experienced Significant rewards Aspiring professional Talented Less experienced Profile is highest reward Amateur Invite-only or open Aimed at diversity Often rewarded
- 45. Channels
- 49. Revenue slides Source: Newspaper Association of America $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 U.S. Newspaper advertising revenue ($ million) New revenue Digital advertising Classifieds Retail advertising National advertising
- 51. Arab World
- 52. Rising connectivity Source: International Telecommunications Union (ITU) 0 10 20 30 40 50 60 70 80 90 100 2005 2006 2007 2008 2009 2010 2011 2012 Individual Internet access Qatar Bahrain United Arab Emirates United States Kuwait Oman Morocco Saudi Arabia Egypt Tunisia Jordan Syria Sudan Yemen Algeria Libya Iraq
- 53. Over-subscribed Source: International Telecommunications Union (ITU) 0 50 100 150 200 250 2005 2006 2007 2008 2009 2010 2011 2012 Mobile phone subscriptions per capita Saudi Arabia Bahrain Oman Kuwait Libya United Arab Emirates Jordan Qatar Morocco Egypt Tunisia Algeria United States Iraq Lebanon Zambia Sudan Syria Yemen
- 54. Mobile connectivity Source: Statista, Google Smartphone penetration
- 55. Economic diversity Source: World Bank Gross National Income per capita (Purchasing Power Parity)
- 56. More people in cities Source: World Bank 0 10 20 30 40 50 60 70 80 90 100 Urbanization % Qatar Kuwait Bahrain Lebanon United Arab Emirates Jordan United States Saudi Arabia Libya Oman Tunisia Iraq Morocco Arab World Syrian Arab Republic Egypt, Arab Rep. Sudan Yemen, Rep.
- 57. Here and there Source: Northwestern University in Qatar
- 58. Finding news Source: Northwestern University in Qatar
- 59. Connecting with others Source: Northwestern University in Qatar
- 61. Leading in social media
- 62. Social networks rise Source: Dubai School of Government Facebook penetration
- 63. High mobile internet usage Facebook penetration
- 64. Perspectives on Arab media
- 65. Leadership
- 66. Shifting channels Flickr credit: NS Newsflash
- 67. Local vs global strategies
- 69. Community and crowds Flickr credit: Stu
- 70. Aggregation
- 71. Experimentation
- 73. rossdawson.com futureexploration.net Futurist Keynote speaker Strategy advisor Long-term strategy Scenario planning Thought leadership content