The document discusses how journalists can use SlideShare to create "news objects" like presentations, documents, videos, and infographics to drive attention and engagement for their stories, and provides tips for using popular and featured content on SlideShare to monitor sources and get traffic. It also introduces the SlideShare Publisher Program which offers publishers a branded channel, unlimited uploads, analytics, and the ability to have their content featured by SlideShare and LinkedIn editors to drive traffic.

1. SlideShare
for Journalists

2. Contents
How “news objects” drive attention
Tips for Journalists
Introducing the SlideShare Publisher Program

3. Social objects drive
conversations

4. Presentations Documents
News
Objects
Videos Infographics

5. News
Objects
Make the news
more informative
and engaging

6. For years, bloggers and journalists
have used SlideShare for free to
embed news objects into stories

7. News Objects
“Our stories that contain
embedded content gain
above average referral traffic.”
-- Pierce Stanley,
New Media Fellow
The New Republic

8. Tips for Journalists
1. Monitor Featured Content on the
Homepage
http://slideshare.net/

9. Tips for Journalists
2. Browse Popular Content by
Category
http://slideshare.net/popular

10. Tips for Journalists
3. Follow Sources
http://slideshare.net/pro_accounts

11. SlideShare Publisher Program
1. Branded Channel
2. Embedding & APIs
3. Traffic drivers

12. SlideShare Publisher Program
Builds upon LinkedIn Today and
developer.linkedin.com/publishers

13. SlideShare Publisher Program
– Free custom branded Channel
– Unlimited presentation, document,
infographic and video uploads
– Analytics to track traffic & engagement

14. Embedding
– Embed content from
your Channel into your
stories
– More engaging than
downloading a pdf
– Increase social sharing

15. Traffic Drivers
Your Channel is monitored by:
– SlideShare editors who choose what to
feature on the homepage, driving traffic
to your news objects
– LinkedIn Today editors who choose what
to feature, driving traffic to your stories

16. How are publishers using it?
Editorial:
Embedding
news objects

17. How are publishers using it?
Reports & whitepapers:
distribution for
document format
content

18. How are publishers using it?
Events: Share
presentations
with attendees
and let
content
market the
event brand

19. SlideShare Publisher Program
Publishers and bloggers with >5M
unique visitors per month can qualify
by contacting
publishers@slideshare.com
If you do not qualify, you can still use
SlideShare for free to leverage
embeddable news objects