31. # of clients
Display ad impressions
# sold itemsTotal profit (eur)
Channel’s share of total revenue
Cost of marketing
Product returns (%)
Sent emails (#)
Emails opened (#)
Emails opened (%)Emails clicked (#) Emails clicked (%)
Coupons prited (#)
Coupons used (%)
Visits Pages / visit
Avg. time per visitNew visits
Ecom revenue (eur)
Avg. purchase (eur)
Ecom conversion (%)
Total revenue (eur)
Display ad CTR %Display ad CONV %
Cost per click
SEM clicks (#)Most popular content/pages SEM CTR %SEM Cost per click
SEM CONV %
Site search most popular KW’s
TV ad contacts (#)TV ad cost per contact
TV ad OTS opportunity to see
Facebook followers (#)Facebook post reach (#)