Questions for HubSpot case study

1. ASSIGNMENT
All
• Read case study and be ready to discuss in class
Pass/Fail students:
• Answer the attached questions and submit before class
via email ronpiovesan@gmail.com
• Answers can be in short paragraphs or bullet points.
• One page is sufficient

2. HUBSPOT QUESTIONS
Define inbound marketing. Contrast with outbound marketing
List and describe the three skills (according to HubSpot) to
maximize inbound marketing.
Why do you think inbound marketing is less expensive than
outbound marketing?
Why do B2B companies derive greater value from inbound
marketing (and HubSpot’s offering) than B2C?