A presentation held in Geneva for Procter & Gamble Prestige Brands.

1. Hello. I’m Johan Ronnestam.
We’re in Geneva, Switzerland.
Today is 2013 01 18
You are Procter & Gamble.
The subject is:The Internet Revolution is over.
Long live the revolution!
Friday, January 18, 13

2. Hello. I’m Johan Ronnestam.
We’re in Geneva, Switzerland.
Today is 2013 01 18
You are Procter & Gamble.
The subject is:The Internet Revolution is over.
Long live the revolution!
? Friday, January 18, 13

3. Friday, January 18, 13
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13. Your brand
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15. The product Your brand Content
Conversion Goal Value
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$ Measure
Traffic

16. ABL/BTL SEM SEO Social
CRM advertising Search marketing Search
optimisation
media
The product Your brand Content
Conversion Goal Value
Friday, January 18, 13
$ Measure
Traffic

17. WOW AHA
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18. Friday, January 18, 13

19. Responsive Design
SEO/SEM Tonality
Usability Photography
Functionality Packaging
All screens Idea
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20. Consumers want it all!
Responsive Design
SEO/SEM Tonality
Usability Photography
Functionality Packaging
All screens Idea
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27. Join Log In Explore Help Search s
Vimeo Everywhere
Together at last.
You requested it, now it's here. Vimeo on your Apple TV.
Watch your Vimeo videos with friends from the comfort of your
living room, browse Staff Picks for evening entertainment or
even explore videos through Categories. All with a free
software update on your Apple TV.
Learn more about Apple TV
Mobile COUCH MODE
Vimeo on Mobile devices is like a unicorn breakdancing. It's awesome. Time to get comfy! Couch Mode lets you
watch videos in a seamless, clutter free
environment on your computer or on TVs.
Learn more here.
WE LOVE DEVELOPERS
Developers
APIs and other fun acronyms.
API Forum
iPhone iPad Android Indulge your passion for application programming interfaces.
Watch, shoot, edit, upload... it does Vimeo for iPad. Upload, manage and watch videos.
everything. Vimeo API Status Blog
The latest news on the Vimeo API.
+ More stuff to explore
Friday, January 18, 13

28. Grab the popcorn, sit back and relax. It's time to watch Vimeo in style.
NEED HELP?
If you have questions about what's on this page, look
here first: Help / FAQ
Apple TV Samsung TV Samsung Blu-Ray
Free with a software update on your Free in the "Videos" section of any Free in the "Videos" section of Blu-
Apple TV. Internet@TV or SmartTV. Ray players with Samsung Apps.
Vizio Roku Google TV
Free in the VIA widget store. Free in the Roku Channel Store. Free in the Spotlight section.
Boxee WD TV® Media Players Panasonic VIERA® HDTVs
Free in the Apps section. Free in the "Services" section on w/VIERA® Connect
WD TV® Live® and WD TV Live Free install from the Viera Connect
Hub® media players. Market.
Philips Smart LED TV
Enjoy online videos from Vimeo
optimized for the large screen TV.
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32. Container vs Content?
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33. Content is king!
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34. is king!
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35. Quality is king!
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36. Status Q
Constant change
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37. Constant change
Status Q
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38. Friday, January 18, 13
Y

39. They wear
technology
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41. Spoiled
with gadgets
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44. and design...
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46. We’ve seen it all...
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48. Always mobile
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49. In Sweden 2012:
Half of the three year olds
use the internet and 40% of
the two year olds.
.se
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51. Why would you
buy this car?
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52. You don’t buy the car.
You buy the story!
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53. Nothing tells a story like
digital tells a story...
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54. ...nothing exposes a lie
like digital exposes a lie.
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55. Apple f#@*ed it up!
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71. Future
branding?
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72. The trojan horse
of digital!
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73. Friday, January 18, 13

74. Authenticity
Innovation
Design
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85. The WOW-century!
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86. Creative
Excellence!
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87. Make us smile!
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88. Digital
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89. Mobile...
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92. I talk about brands because it
benefits me. Not you!
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93. Friday, January 18, 13

94. The digital era:
You need to do more
everywhere!
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95. Authenticity
Innovation
This is where you Design
grow your brand!
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