Tips for growing and structuring product management teams.

1. Roman Pichler
romanpichler.com
STRUCTURING & SCALING
PRODUCT TEAMS

2. 2 © 2020 Pichler Consulting Limited
EMPOWER THE PRODUCT PEOPLE
Empowered to make strategic product decision,
responsible for product success.
The individuals own the strategy and road-
map for their product guided by the business
strategy---and not only the product backlogs.
Responsible for business success and
ensuring that an effective business strategy
exists:
Business aspiration, markets to serve,
competitive advantage, key capabilities,
and management systems*
Product ManagementSenior Management
*based on Roger Martin’s work

3. 3 © 2020 Pichler Consulting Limited
ORGANISE AROUND PRODUCTS
Person in Charge
of Product A
Product Portfolio
Manager
Person in Charge
of the Platform
Person in Charge
of Product B
Product Portfolio
Product: An asset that
creates value for a group
of users and the business.
BA

4. 4 © 2020 Pichler Consulting Limited
USE THE RIGHT SCALING APPROACH
Person in Charge
of the Product
Component
Owner
Feature
Owner
Collaboration
Overall product decisions
Including product strategy, product
roadmap, product backlog prioritisation,
stakeholder collaboration
Feature and component decisions
Including describing, validating, and
prioritising features and components;
working with the dev teams

5. 5 © 2020 Pichler Consulting Limited
HELP PRODUCT PEOPLE FOCUS ON THEIR JOBS
Agile Coach /
Scrum Master
Person in Charge
of the Product
Trust and
Respect
Product Leadership
Process & People
Leadership
Design & Technology
Leadership
• Owns the product and be responsible for its success
• Collaborates the stakeholders and dev team(s)
Agile Development Team
• Owns the solution incl. UX design
• Self-organises
• Supports product person and agile team(s)
• Facilitates organisational change

6. You can find more information
on product leadership at:
romanpichler.com
Please send questions and
feedback to:
info@romanpichler.com
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