SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Roman Pichler
romanpichler.com
2 © 2019 Pichler Consulting Limited
Four Success Factors
Tools Process
People Organisation
Tools
4 © 2019 Pichler Consulting Limited
THE PRODUCT VISION BOARD
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
targets?
What is the product’s purpose? Which positive change should it bring about?
Download at
romanpichler.com
Vision
Target Group Needs Product Business Goals
Is it feasible to develop
the product?
5 © 2019 Pichler Consulting Limited
Business Strategy
How will the company succeed?
Product Vision
and Strategy
How will the product succeed?
Product Roadmap
How will the strategy be
implemented?
Business Model
How will the product achieve its business
goals? How will it be monetised?
KPIs
How will the product
performance be measured?
Portfolio Strategy
How will the portfolio implement the
business strategy?
Product Backlog
What are the desired UX and
product functionality?
A STRATEGY MAP
Process
7 © 2019 Pichler Consulting Limited
ProductIdea
Product
Discovery
incl. strategizing
Timeboxed Strategizing
Continuous Strategizing
Make time at least once per week to explore new ideas,
assess product performance, analyse market trends, and
carry out competitor research.
Have regular collaborative product strategy reviews
to adapt the overall strategy and product roadmap.
Play a proactive game and avoid nasty surprises.
Product
Development
8 © 2019 Pichler Consulting Limited
Scrum Master/
Coach
Development Team
Stakeholder
Product Person
StakeholderStakeholder
Leads
Facilitates
People
10 © 2019 Pichler Consulting Limited
Transferrable Product Mgmt Skills
Ability to methodically solve common product challenges
Product-
Specific Skills
Expertise to make the
right decision for a given
product
11 © 2019 Pichler Consulting Limited
Strategic
Skills
Tactical
Skills
Leadership
Skills
User models
and personas
Product strategy incl. market
research / validation and KPIs
Product roadmapping
Product life cycle
management
Business modelling &
financial forecasting
Portfolio management
Decision-making & negotiationActive listening
Conflict resolutionEmpathy
Growth mindset
Organisation
13 © 2019 Pichler Consulting Limited
Responsible for product success
and ensuring that a valid product
strategy is available.
Product
Management
Executive and Senior
Management
Responsible for business success
and ensuring that an effective
business strategy exists.
14 © 2019 Pichler Consulting Limited
Scrum MasterDevelopment Team
Product Person
Trust and
Respect
Product Leadership
Process & People
Leadership
Design & Tech.
Leadership
• Process and method coaching
• Collaboration catalyst
• Organisational change
• UX design
• Development incl.
architecture and Q&A
• Self-organisation
• Vision, product strategy and roadmap
• Product backlog prioritisation
• Stakeholder management
• User research
• Sprint goal selection
• Product backlog refinement
Shared Product
Responsibilities
15 © 2019 Pichler Consulting Limited
Person in Charge
of the Product
Component
Owner
Feature
Owner
Feature
Owner
Product strategy leadership
Product strategy contribution
You can find more information at:
romanpichler.com
Please send questions & feedback to:
info@romanpichler.com
Thank you for your attention!

Weitere ähnliche Inhalte

Was ist angesagt?

Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product SuccessRoman Pichler
 
Product Goals in Scrum
Product Goals in ScrumProduct Goals in Scrum
Product Goals in ScrumRoman Pichler
 
Making Effective Product Decisions
Making Effective Product DecisionsMaking Effective Product Decisions
Making Effective Product DecisionsRoman Pichler
 
The Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsThe Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsEnterprise Knowledge
 
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
 
Developing a product roadmap
Developing a product roadmapDeveloping a product roadmap
Developing a product roadmapSaad Benryane
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Zac Hays
 
Product Development Roadmap
Product Development RoadmapProduct Development Roadmap
Product Development RoadmapVariChars
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundationsPooja T R
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At GoogleJohn Gibbon
 
OKRs in Product Management
OKRs in Product ManagementOKRs in Product Management
OKRs in Product ManagementRoman Pichler
 
Inception: From vision to product
Inception: From vision to product Inception: From vision to product
Inception: From vision to product Nico Spadoni
 
Product Validation With Product Discovery
Product Validation With Product Discovery Product Validation With Product Discovery
Product Validation With Product Discovery Hengki Sihombing
 
Product- Vision _ Roadmap.pptx
Product- Vision _ Roadmap.pptxProduct- Vision _ Roadmap.pptx
Product- Vision _ Roadmap.pptxElmiraAnoh1
 

Was ist angesagt? (20)

Scrum Product Owner
Scrum Product OwnerScrum Product Owner
Scrum Product Owner
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
UX and Scrum
UX and ScrumUX and Scrum
UX and Scrum
 
Product Goals in Scrum
Product Goals in ScrumProduct Goals in Scrum
Product Goals in Scrum
 
Making Effective Product Decisions
Making Effective Product DecisionsMaking Effective Product Decisions
Making Effective Product Decisions
 
The Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsThe Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and Classrooms
 
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
 
Developing a product roadmap
Developing a product roadmapDeveloping a product roadmap
Developing a product roadmap
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019
 
Product Development Roadmap
Product Development RoadmapProduct Development Roadmap
Product Development Roadmap
 
WTF is a Product Roadmap?
WTF is a Product Roadmap?WTF is a Product Roadmap?
WTF is a Product Roadmap?
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundations
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
OKRs in Product Management
OKRs in Product ManagementOKRs in Product Management
OKRs in Product Management
 
Product roadmap strategy
Product roadmap strategyProduct roadmap strategy
Product roadmap strategy
 
Inception: From vision to product
Inception: From vision to product Inception: From vision to product
Inception: From vision to product
 
Product Validation With Product Discovery
Product Validation With Product Discovery Product Validation With Product Discovery
Product Validation With Product Discovery
 
Product roadmap 101
Product roadmap 101Product roadmap 101
Product roadmap 101
 
Product- Vision _ Roadmap.pptx
Product- Vision _ Roadmap.pptxProduct- Vision _ Roadmap.pptx
Product- Vision _ Roadmap.pptx
 

Ähnlich wie Product Strategy Success Factors

Building a Product Users Want
Building a Product Users WantBuilding a Product Users Want
Building a Product Users WantRoman Pichler
 
How Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMHow Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMProduct School
 
Structuring and Scaling Product Teams
Structuring and Scaling Product TeamsStructuring and Scaling Product Teams
Structuring and Scaling Product TeamsRoman Pichler
 
Project portfolio management - webinar
Project portfolio management - webinarProject portfolio management - webinar
Project portfolio management - webinarAli Zeeshan
 
Webinar: Project portfolio management - slides
Webinar: Project portfolio management - slidesWebinar: Project portfolio management - slides
Webinar: Project portfolio management - slidesAli Zeeshan
 
What is product development and its process?
What is product development and its process?What is product development and its process?
What is product development and its process?ONE BCG
 
Bsc strategy englisch-to be published -2015-10-26
Bsc strategy englisch-to be published -2015-10-26Bsc strategy englisch-to be published -2015-10-26
Bsc strategy englisch-to be published -2015-10-26ICV
 
SaaStock 2019 - alison murdock
SaaStock 2019 -  alison murdockSaaStock 2019 -  alison murdock
SaaStock 2019 - alison murdockSaaStock
 
PDMA-India International Conference 2017 - Welcome Address
PDMA-India International Conference 2017 - Welcome AddressPDMA-India International Conference 2017 - Welcome Address
PDMA-India International Conference 2017 - Welcome AddressVenkadesh Narayanan
 
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...Hector Del Castillo, CPM, CPMM
 
Agile and Product Management Presentation by Pamela Schure
Agile and Product Management Presentation by Pamela SchureAgile and Product Management Presentation by Pamela Schure
Agile and Product Management Presentation by Pamela SchurePMIUKChapter
 
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...Hector Del Castillo, CPM, CPMM
 
How to Be a Successful Product Manager by fmr Microsoft Lead PM
How to Be a Successful Product Manager by fmr Microsoft Lead PMHow to Be a Successful Product Manager by fmr Microsoft Lead PM
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
 
How to Get Started with Lean Portfolio Management
How to Get Started with Lean Portfolio ManagementHow to Get Started with Lean Portfolio Management
How to Get Started with Lean Portfolio ManagementCprime
 
Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104ICV_eV
 
Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104ICV_eV
 

Ähnlich wie Product Strategy Success Factors (20)

Building a Product Users Want
Building a Product Users WantBuilding a Product Users Want
Building a Product Users Want
 
The Product Manager Pathfinder
The Product Manager PathfinderThe Product Manager Pathfinder
The Product Manager Pathfinder
 
How Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMHow Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PM
 
Structuring and Scaling Product Teams
Structuring and Scaling Product TeamsStructuring and Scaling Product Teams
Structuring and Scaling Product Teams
 
Project portfolio management - webinar
Project portfolio management - webinarProject portfolio management - webinar
Project portfolio management - webinar
 
Webinar: Project portfolio management - slides
Webinar: Project portfolio management - slidesWebinar: Project portfolio management - slides
Webinar: Project portfolio management - slides
 
What is product development and its process?
What is product development and its process?What is product development and its process?
What is product development and its process?
 
Bsc strategy englisch-to be published -2015-10-26
Bsc strategy englisch-to be published -2015-10-26Bsc strategy englisch-to be published -2015-10-26
Bsc strategy englisch-to be published -2015-10-26
 
SaaStock 2019 - alison murdock
SaaStock 2019 -  alison murdockSaaStock 2019 -  alison murdock
SaaStock 2019 - alison murdock
 
PDMA-India International Conference 2017 - Welcome Address
PDMA-India International Conference 2017 - Welcome AddressPDMA-India International Conference 2017 - Welcome Address
PDMA-India International Conference 2017 - Welcome Address
 
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
 
Strategic roadmap planning guide
Strategic roadmap planning guideStrategic roadmap planning guide
Strategic roadmap planning guide
 
Agile and Product Management Presentation by Pamela Schure
Agile and Product Management Presentation by Pamela SchureAgile and Product Management Presentation by Pamela Schure
Agile and Product Management Presentation by Pamela Schure
 
Ka ppt 2019 jan
Ka ppt 2019 janKa ppt 2019 jan
Ka ppt 2019 jan
 
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
 
How to Be a Successful Product Manager by fmr Microsoft Lead PM
How to Be a Successful Product Manager by fmr Microsoft Lead PMHow to Be a Successful Product Manager by fmr Microsoft Lead PM
How to Be a Successful Product Manager by fmr Microsoft Lead PM
 
How to Get Started with Lean Portfolio Management
How to Get Started with Lean Portfolio ManagementHow to Get Started with Lean Portfolio Management
How to Get Started with Lean Portfolio Management
 
Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104
 
Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104Bsc englisch verkürzt-sofia 1104
Bsc englisch verkürzt-sofia 1104
 
Chapter 05.pptx
Chapter 05.pptxChapter 05.pptx
Chapter 05.pptx
 

Kürzlich hochgeladen

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 

Kürzlich hochgeladen (20)

Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 

Product Strategy Success Factors

  • 2. 2 © 2019 Pichler Consulting Limited Four Success Factors Tools Process People Organisation
  • 4. 4 © 2019 Pichler Consulting Limited THE PRODUCT VISION BOARD Which market or market segment does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? How is the product going to benefit the company? What are its business targets? What is the product’s purpose? Which positive change should it bring about? Download at romanpichler.com Vision Target Group Needs Product Business Goals Is it feasible to develop the product?
  • 5. 5 © 2019 Pichler Consulting Limited Business Strategy How will the company succeed? Product Vision and Strategy How will the product succeed? Product Roadmap How will the strategy be implemented? Business Model How will the product achieve its business goals? How will it be monetised? KPIs How will the product performance be measured? Portfolio Strategy How will the portfolio implement the business strategy? Product Backlog What are the desired UX and product functionality? A STRATEGY MAP
  • 7. 7 © 2019 Pichler Consulting Limited ProductIdea Product Discovery incl. strategizing Timeboxed Strategizing Continuous Strategizing Make time at least once per week to explore new ideas, assess product performance, analyse market trends, and carry out competitor research. Have regular collaborative product strategy reviews to adapt the overall strategy and product roadmap. Play a proactive game and avoid nasty surprises. Product Development
  • 8. 8 © 2019 Pichler Consulting Limited Scrum Master/ Coach Development Team Stakeholder Product Person StakeholderStakeholder Leads Facilitates
  • 10. 10 © 2019 Pichler Consulting Limited Transferrable Product Mgmt Skills Ability to methodically solve common product challenges Product- Specific Skills Expertise to make the right decision for a given product
  • 11. 11 © 2019 Pichler Consulting Limited Strategic Skills Tactical Skills Leadership Skills User models and personas Product strategy incl. market research / validation and KPIs Product roadmapping Product life cycle management Business modelling & financial forecasting Portfolio management Decision-making & negotiationActive listening Conflict resolutionEmpathy Growth mindset
  • 13. 13 © 2019 Pichler Consulting Limited Responsible for product success and ensuring that a valid product strategy is available. Product Management Executive and Senior Management Responsible for business success and ensuring that an effective business strategy exists.
  • 14. 14 © 2019 Pichler Consulting Limited Scrum MasterDevelopment Team Product Person Trust and Respect Product Leadership Process & People Leadership Design & Tech. Leadership • Process and method coaching • Collaboration catalyst • Organisational change • UX design • Development incl. architecture and Q&A • Self-organisation • Vision, product strategy and roadmap • Product backlog prioritisation • Stakeholder management • User research • Sprint goal selection • Product backlog refinement Shared Product Responsibilities
  • 15. 15 © 2019 Pichler Consulting Limited Person in Charge of the Product Component Owner Feature Owner Feature Owner Product strategy leadership Product strategy contribution
  • 16. You can find more information at: romanpichler.com Please send questions & feedback to: info@romanpichler.com Thank you for your attention!