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Product Strategy
Recommendations for
Product Leaders
Roman Pichler
romanpichler.com
@romanpichler
Why Strategy
Matters
3 ©	2017	Pichler	Consulting	Limited
Vision
Strategy
Tactics
My Recommendations
Photo courtesy of Pexels
Create a Shared Understand of
What a Product Strategy is
6 ©	2017	Pichler	Consulting	Limited
The Product Vision Board
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
goals and KPIs?
What is the product’s purpose? Which positive change should it bring about?Vision
Target Group Needs Product Business Goals
Photo courtesy of Pexels
Align Business and Product Goals
8 ©	2017	Pichler	Consulting	Limited
Business
Strategy
Portfolio
Strategy
Product
Strategy
Establish Clear Ownership
Photo courtesy of Pexels
10 ©	2017	Pichler	Consulting	Limited
Responsible for the product strategy.
Product
Management
To make effective strategic decisions, people
must
• Be empowered and trusted;
• Have the right knowledge and skills.
Responsible for the business strategy.
Executive and Senior
Management
Enable the product people to own the strategy
for their products.
• Facilities growth and fast decision making;
• Mitigates the risk of the leadership team
becoming a bottleneck.
Help People Develop
the Right Skills
Photo courtesy of Pexels
12 ©	2017	Pichler	Consulting	Limited
Tactical
Skills
Leadership
Skills
Strategic
Skills
Product strategy creation
and validation
Strategy development and
life cycle management
Product roadmapping
Business modelling and
financial forecasting
Portfolio management
Photo courtesy of Pexels
Provide the Right Environment
14 ©	2017	Pichler	Consulting	Limited
Product-
Market Fit
RetirementLaunch
BusinessValue
Time
Entrepreneurship &
experimentation
Flawless
execution
Autonomy &
empowerment
Agility, speed &
teamwork
Scaled org &
standardisation
Efficiency &
specialisation
And Most Importantly …
Photo courtesy of Rawpixel
16 ©	2017	Pichler	Consulting	Limited
You can find more information at
romanpichler.com
More Information
Please send questions & feedback to
info@romanpichler.com
@romanpichler

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Product Strategy Recommendations for Product Leaders