This document discusses using Objectives and Key Results (OKRs) to set goals for product management. It introduces OKRs and provides examples of applying them at different levels, from product vision down to sprint goals. OKRs can help provide consistency when formulating product-related goals and validate that goals are met, though they may lack visualization. Choosing the right goals for a product is more important than the specific goal-setting method used. Involving the right stakeholders helps ensure goals leverage expertise and have support.