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become a Great
product manager
Roman Pichler
@romanpichler
romanpichler.com
About me
‱  Product management consultant and trainer
–  More than 10 years experience in teaching product managers and product
owners and in helping companies establish and effective product
management function.
–  Specialised in agile and in lean practices
‱  Business owner and product manager
–  I try to walk my own talk
© 2015 Pichler Consulting Ltd
One of my books
What makes a ‹
product manager
great?
A great product manager
has excellent product
management competencies.
Unfortunately
product management ‹
is a rather complex
discipline.
Here is one way to
describe it.
Roman’s
Product
Management
Framework
Product
Roadmap
Strategy
and Market
Research
Business
Model and
Financials
Vision and
Leadership
User Experience
and Product
Backlog
Innovation
and Product
Lifecycle
Vision and
goal setting
Product strategy incl. value
proposition and key features, 
Validation techniques incl. observation,
problem interviews, MVPs
Market
segmentation
Business goal
selection and
prioritisation
Financial
forecasting and
business case
creation
Business model
description and
validation incl.
revenue sources,
cost factors
Roadmap creation
incl. goals, dates,
metrics, and key
features/results
Roadmap reviews 
and changes
Go-to-market
strategy
Lifecycle stages
and product
performance
Key events incl.
launch, product-
market fit, end of
sales
Functionality, NFRS, user
interaction, visual design
Prioritisation techniques
Product validation techniques incl.
demo, usability and A/B test
Backlog changes
(grooming)
Data analysis techniques
incl. pivot vs. persevere
Communication
and influencing
Relationship building, and
stakeholder management
Negotiation and
decision-making
www.romanpichler.com
 © 2015 Pichler Consulting Limited
Core knowledge area
Supporting area
Version 9/15
Innovation types
incl. disruptive vs.
sustaining
Key performance
indicators (KPIs)
User models
and personas
To become a great
product manager,
leverage your
strengths and
improve your
weaknesses.
Follow these
simple steps ...
Assess your competencies.‹
‹
Identify and prioritise
the weaknesses. ‹
‹
Determine the right
improvement measures.‹
‹
Repeat.
Go to:
romanpichler.com/
tools
© 2015 Pichler Consulting Ltd
Summary‹
‹‹
To become a great product manager,
build on your strengths and acquire
the competencies that you lack.‹
‹
Regularly reflect on your work and
monitor how your skills develop.‹
‹
Consider working with a mentor or
buddy to keep you on the learning
path.
You can download the framework and take the test here:
romanpichler.com/tools/
I look forward to your feedback and questions:
info@romanpichler.com
@romanpichler
Thank You!
© 2015 Pichler Consulting Ltd

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Become a Great Product Manager

  • 1. become a Great product manager Roman Pichler @romanpichler romanpichler.com
  • 2. About me ‱  Product management consultant and trainer –  More than 10 years experience in teaching product managers and product owners and in helping companies establish and effective product management function. –  Specialised in agile and in lean practices ‱  Business owner and product manager –  I try to walk my own talk © 2015 Pichler Consulting Ltd One of my books
  • 3. What makes a ‹ product manager great?
  • 4. A great product manager has excellent product management competencies.
  • 5. Unfortunately product management ‹ is a rather complex discipline.
  • 6. Here is one way to describe it.
  • 7. Roman’s Product Management Framework Product Roadmap Strategy and Market Research Business Model and Financials Vision and Leadership User Experience and Product Backlog Innovation and Product Lifecycle Vision and goal setting Product strategy incl. value proposition and key features, Validation techniques incl. observation, problem interviews, MVPs Market segmentation Business goal selection and prioritisation Financial forecasting and business case creation Business model description and validation incl. revenue sources, cost factors Roadmap creation incl. goals, dates, metrics, and key features/results Roadmap reviews and changes Go-to-market strategy Lifecycle stages and product performance Key events incl. launch, product- market fit, end of sales Functionality, NFRS, user interaction, visual design Prioritisation techniques Product validation techniques incl. demo, usability and A/B test Backlog changes (grooming) Data analysis techniques incl. pivot vs. persevere Communication and influencing Relationship building, and stakeholder management Negotiation and decision-making www.romanpichler.com © 2015 Pichler Consulting Limited Core knowledge area Supporting area Version 9/15 Innovation types incl. disruptive vs. sustaining Key performance indicators (KPIs) User models and personas
  • 8. To become a great product manager, leverage your strengths and improve your weaknesses.
  • 10. Assess your competencies.‹ ‹ Identify and prioritise the weaknesses. ‹ ‹ Determine the right improvement measures.‹ ‹ Repeat.
  • 12. Summary‹ ‹‹ To become a great product manager, build on your strengths and acquire the competencies that you lack.‹ ‹ Regularly reflect on your work and monitor how your skills develop.‹ ‹ Consider working with a mentor or buddy to keep you on the learning path.
  • 13. You can download the framework and take the test here: romanpichler.com/tools/ I look forward to your feedback and questions: info@romanpichler.com @romanpichler Thank You! © 2015 Pichler Consulting Ltd