Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation

22 ToolsTo Rank Higher,Convert Better,Automate Everything
& Find Holes In The Market Your Competitors Have
Missed
#tcs2016 @RolandFrasier
Roland Frasier

#tcs2016 @RolandFrasierATool Within ATool Within ATool

This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Business
Management

Business Management Tools We Use…
• Qvinci
• Quickbooks Enterprise
• Moving to…
• NetSuite

dividers,etc.
Ecommerce
+ CRM

Ecommerce + CRM Tools/Resources We Use…
InfusionSoft 1AutomationWiz (1ShoppingCart)
Magento Limelight CRM
SixthDivision Memberium (Membership Sites)

dividers,etc.
Keyword
Research

Keyword Research Tools We Use…
SEMRush FreshKey WordTracker
UberSuggest iSpionage Adwords KW Planner
KeywordSpy Google Trends KeywordTool.io
Soovle VideoCents MerchantWords

dividers,etc.
Search

SEMRush.com
• Run a domain level keyword report
• Export to Excel
• Sort by Rank (High to Low) + Traffic (High to Low)
• Create + publish content for keyword rankings 2 – 10
• Use influencer outreach, paid media to content + email to list
about new content to drive traffic and links to content

Competitive Intelligence Tools We Use…
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While From Browsing By
Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images

dividers,etc.
Competitive
Intelligence

Competitive Intelligence Tools We Use…

dividers,etc.
Page Builders

Page + Funnel Building Tools We Use…
Lead Pages Click Funnels
Optimize Press Thrive Content Builder + Landing Pages
Instapage Unbounce
Adobe Muse Edge Reflow (no longer supported)

dividers,etc.
Video

Video Tools We Use…
Fresh Key Wistia
VeeRoll Video Cents
Blab KeywordTool.io
Smartzer Invodo (shoppable player)
Tubular Labs Tunes To Tube

dividers,etc.
Amazon

Amazon Tools We Use…
Fresh Key Merchant Words
Feedback Genius Terapeak
K-Lytics Price Blink
AMZ Tracker FeedVisor

dividers,etc.
Social Media
Management

Buffer.com
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While Browsing By Using
Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images

TailWindApp.com
• Pinterest + Instagram: Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions + Analytics
• We Use Tailwind To Generate Up To 20,000 Leads Per Day
From Pinterest For DIYReady + SurvivalLife

dividers,etc.
Monetization

AdButler.com
• Serving Ads On Native Commerce Sites
• Has Added $50,000 Per Month In New Ad Revenue So Far
• Rotates Best-Performing, Highest-Paying Ads
• Real-Time Reporting

SkimLinks.com
• Non-Obtrusive Supplemental Monetization From Branded
Products In Your Content
• 20,000 Merchants In Network
• Automatically Turns Links To Products In Your Content Into
Affiliate Links

RevContent.com
• Native Commerce Content Recommendation Network
Recommending 200 Billion Pieces Of Content Per Month
• Allows Us To Generate Income From Posts With Post-
Specific Ads

AdThis.com
• Automatically Add Share + Follow Buttons To Your Site
• Automatically Recommend Additional Content On Your Site
• On-Site Retargeting Exit Pops Based On Where Your
Visitors Came From, Interests Or Behavior
• Add Or Promotion Bars At Top Or Bottom Of Your Site

SnapEngage.com
• Live Chat For Websites: Captures + Exports Leads
• Automatically Pulls User Info At Start Of The Chat +
Saves Chat Transcript To The System
• Customized Chat Boxes To Match Website
• Adding To Customer Care As Profit Center $59,000 Last
Month

HelpScout.com
• Built-In Knowledge Base Integrates With The Help-Desk
• Added To Customer Care As Profit Center $59,000 Last
Month
• Fantastic For Organizing Our Ever-Growing List Of
Products For Customer Care Agents To Pull On The Fly

dividers,etc.
Affiliate Networks

ClickBank.com
• Added $3.1 Million In Revenue In 2015
• 200 Million Customers
• 500,000 Affiliates In Network
• Remarketing
• JVs: Definitely Worth Visiting At Their Booth Here @ T&C

dividers,etc.
Analyitics

HotJar.com
• Creates Session Recordings
• Improve Form Design To Improve Conversions: Recorded 5,000 Cart
Interactions & Used Data To Design New Layout For DM’s Order Form.
• Form Analysis – Find Where People Drop Off Your Form, Which Fields
They Re-enter, Time On Each Field & # Of Times Form Submits Fail
• Heat Maps (But We Like CrazyEgg Better)
• User Surveys

GoogleAnalytics.com
• Check Acquisition > All Traffic > Source Medium For New
Traffic Channels
• Same as above but check for referrals
• Check Behavior > Behavior Flow > Site Content > All Pages
To Find Best Performing Content
• Check Your Sessions By Hour To Find Best Times To
Interact, Post Content, Etc. With Your Visitors

CrazyEgg.com
• Heat Map: We found that a section of our home page got a lot of
clicks, but didn’t link anywhere. We added a link to a sales page
& saw a 49% increase in DM lab sales from the homepage.
• Scroll Mapping: Find how far visitors scroll on your site
• Confetti: Find out what people who come to your site from
different traffic sources click on the most.

Use click trackers to find click leakage on all your offer pages
These images got
12% of all clicks,
but didn’t have a
link

Quettra.com
• 1. Mobile App Intelligence For Android + iOS Device Users
• 2. Quettra Portrait Provides Detailed User Profiles, Personas,
Demographics And Interests.
• 3. Personalize Content Based On User Preferences, Data Mine To
Better Target New Prospects. Monetize Better By Providing Ad
Networks More In-depth Customer Demo/Interests Targeting

Grytics.com
• 1. Facebook Group Analytics + Management
• 2. Find When Members Are Most Active + Learn Best Times
To Interact With Them And Post.
• 3. Reward Active Members With “Wall Of Fame”
Leaderboard For Likes, Comments, Posts & Influence

dividers,etc.
On-Site
Retargeting

OptiMonk.com
• Contextual Exit Pops, Scroll Pops & Hello Bar
• Based On Where Visitors Came From (FB/Google) and The Kind Of
Content They Are Consuming
• Digital Marketer Used To Generate An Additional 22,689 Leads
• Increased DM Lab Sales By 30.22%
• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%

Gleam.io
• Contests, Social Share Rewards & On-Site Retargeting.
• Single-Step Scroll Pop Lead Capture Form To 2x Leads
• T&C TY Page Share Request > $69,105 Organic Ticket
Sales From Facebook ($59,897) & Twitter ($9,208)
• Double Your Sales Campaign For Sharing Lead Magnets

dividers,etc.
Live Chat

SnapEngage.com
• Easy to capture and export leads
• Great integrations with other solutions (for us HelpScout)
• Customize the look and feel to match your websites
• Partially responsible for $59k in sales by customer support
last month.

Google Tag Manager –TagManager.Google.com
• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your
Site Without Having To Involve Your Dev Team
• Add & Update Tags On Your Website & Mobile Apps
• Used To Set Up Sequence In GTM To Get Accurate Ecommerce
Data Measuring Campaign Effectiveness From Purchase To Final
Upsell

dividers,etc.
Research

Favorite Research Tools/Sites
• StatisticBrain.com
• SearchEngineLand.com / MarketingLand.com
• Intelligence.BusinessInsider.com
• DigitalMarketer.com
• VerticalWebMedia.com

dividers,etc.
Conversion
Optimization

VisualWebsiteOptimizer.com
• A/B + Multi-Variant Split Tests
• Check out tons of case studies on the DM blog.
• Worked better for us than Optimizely because we
found that Optimizely slowed some of our sites
down significantly.

EmailOnAcid.com
• Check Email Appearance Across All Formats, All Devices
• Link + Image Validation: Never Send A Broken Link Again
• Defeat Image Blocking With “Mozify” Styled Text
Replacement Feature For Blocked Images

WickedReports.com
• Gives easy-to-understand reports based on UTMs that
connects directly to Infusionsoft.
• More of a closed system than ecommerce reporting in GA.
It’s how we measured Gleam’s effectiveness on revenue.
• Connect Your Email, PPC, Social & CRM Data In One Place

dividers,etc.
Project
Management

GetFlow.com / Blossom.co / Podio.com / Slack.com
• Flow: Project Management.Turns Chats Into Tasks. Very Visual.
• Blossom: For SCRUM Project Development
• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars,
Gantt Charts,Agile SCRUM Boards, Kanban Boards, Etc.
• Slack: For Intra-Company Communications

dividers,etc.
Lead Gen

BriteVerify.com / OpinionStage.com / ContestDomination.com
• Brite Verify: Real-Time Email Form Validation + Email List.
Reduce Spam, Improve Deliverability, Reduce Email Costs.
• Opinion Stage: Polls, Quizzes + Lists. Added 15,000+
Leads/Month, Increased Engagement, Segmentation Allows
For Greater Personalization
• Contest Domination: Contests added $100k/Month

Qzzr.com
• Create, Embed + Share Customized Quizzes
• Export To CRM + Segment Based On Replies To Personalize
For Highly Targeted Follow-Up Marketing
• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-
In + Tripwire Pages, Boost Facebook Likes, Etc.

dividers,etc.
Productivity

Gliffy.com / Balsamiq.com / Moqups.com
• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also
Helps With QA Having Everything Linked & Viewable
• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business
Team, Developers & Designers On Same Page Before Dev Starts
• Moqups: Another quick mock-up tool.
• Speeds Dev Time, Reduces Iteration, Increases Productivity

Grammarly.com / CopyScape.com
• Grammarly For QA Grammar Checking Content
Prior To Posting
• CopyScape For QA + Legal Liability Reduction
Checking Content Prior To Publishing
• CopyScape To Discover Other People’s Content
That Infringes On Ours

PiktoChart.com
• Quickly + Easily Make Beautiful Graphs, Charts
and Infographics
• 500+ Templates
• Stock Photo Library + Upload Your Own Videos

dividers,etc.
Hiring & HR

Workable.com / TimeDoctor.com / TestDome.com
• Workable: For Hiring. Posts To Top 15 Career Sites. Creates
Career Center. Tracks Entire Process Of Hiring.
• TimeDoctor: Monitoring & Improving Employee
Performance
• TestDome: Tests Programmers Before You Hire Them

dividers,etc.
QC,De-Bugging
Tech

Bugherd.com / Loader.io / Twilio.com
• Bugherd: Like Sticky Notes On A Website. UI/QC
Team Pastes Stickies Right On Site,Turns Into Notes
For Debug Team
• Loader: For Load Testing (Free)
• Twilio: Appointment Reminders, 2 Factor
Authentication, Package ETAs, Call Tracking.

Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your
Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership,
Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks,
Save COGS On Kits Sent To Cancels Prior To Implementing

dividers,etc.
Fulfillment

ShipStation.com / SkuVault.com / ShipGooder.com
• ShipStation Integrates With Everything We Do: Amazon, Shopify,
Magento, LimeLight, SkuVault, Etc.
• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS
• SkuVault Helps Manage Stock
• ShipGooder Helps Us Find The Best Rates
• Helped Us Ship 59,563 Items In January 2016

dividers,etc.
Facebook

Use AdEspresso to Quickly Create + Test Hundreds of FacebookAds

Use AdEspresso to Quickly Create + Test Hundreds of Facebook
Ads

Highest Impact Split-Tests Ranked in Order of Impactfulness
1. Countries
2. Precise Interests
3. Images
4. User OS
5. Age Range
6. Genders
7. Broad Categories
8. Titles
9. Cities
10.User Device
11.Body Copy
12.Sexual Preference
13.Relationship Status
14.Regions
15.Education
16.Language

Use Likealyzer To See HowWell You Are Managing Your FB Pages

Adsviser.io: FacebookAd Intelligence

Use Likealyzer To See HowWell You Are Managing Your FB PagesAudienceDrill.co

ConnectLeads.io

Qyaya.com

DriftRock.com

dividers,etc.
Instagram

IconoSquare.com

Curalate.com

Soldsie.com

Use Likealyzer To See HowWell You Are Managing Your FB PagesSoldsie.com

Use Likealyzer To See HowWell You Are Managing Your FB Pages Candid.io

Olapic.com

Pixlee.com

dividers,etc.
Email

Use email countdown timers to increase CTR 134% + Conversions 97%

dividers,etc.
Thank you!

Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation

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Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation