12. And the “Likeability Gap” explains
why some people are inspired to
do more than others …
THE LIKEABILITY GAP
What people do
because they What people do
WANT to. because they
HAVE to.
13. In a very close
election, the
candidate who
can inspire more
people to ACT
(and convince
others to act)
will always win.
14. In 2012, Obama won the
likeability battle – which
drove voters to action.
Here is a gallery of moments
to explain why he succeeded
while Romney failed …
15. The Gallery of
Presidential Likeability
DEMOCRAT
A Curated Collection
of Images from
the Media
REPUBLICAN
48. A Short Summary
Likeability was a key factor in
helping Obama win re-election
in the 2012 Presidential Election
… and this presentation shares
a side by side comparison of
the candidates’ likeability
through the campaign.
49. Twitter: @rohitbhargava
Download excerpts
and learn more at:
www.likeonomics.com
Rohit is available for
interviews and keynote
presentations – email for
more information at:
influentialmarketing@gmail.com