7 Non-Obvious Trends Changing The Future by Rohit Bhargava

@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
MARCH 10, 2018 | Presented at SXSW Interactive
Rohit Bhargava
7 Non-Obvious Trends
Changing The Future
TrendCurator,Innovator&NiceGuy

Special Note: About This Presentation
This full presentation includes all the slides used from the stage by Rohit Bhargava
at SXSW 2018. It is shared in the same format it was presented, which means
many of the slides are visual with minimal text explanations. The slides are
shared here to offer a sense of the stories from the talk and a visual
reminder of the trends and “stealable ideas” behind each.
Learn about booking Rohit to speak: www.rohitbhargava.com/speaking
Get an weekly email of curated stories that matter: www.rohitbhargava/subscribe

@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious

WHAT IF …
YOU COULD SEE THE
WORLD THE WAY
NO ONE ELSE DOES?

I AM NOT A
SPEED READER
I AM A SPEED
UNDERSTANDER
- Isaac Asimov

WE CALL THIS …
NON-OBVIOUS
THINKING

@rohitbhargava | #nonobvious
BIGGEST
CHALLENGES
FACINGUS
TODAY
WENEED
THISTO
SOLVE
THE

INNOVATION

MOTIVATION

ENGAGEMENT

THE HISTORICAL FACT:
HUMANS HAVE BEEN SELLING
BULLSHIT
FOR THOUSANDS OF YEARS

WE ARE IN
THE MIDST OF A
BELIEVABILITY
CRISIS

24

WARNING: THIS IMAGE HAS BEEN
RETOUCHED TO LOWER YOUR SELF-ESTEEM

YES, THESE ARE
CHEERIOS!

THE TRUTH
HAS A MEDIA
& MARKETING
PROBLEM.

THIS IS NOT
INFORMATION
OVERLOAD
THIS IS NOISE
OVERLOAD.

THE
NORWEGIAN
BILLIONAIRE …

THE SECRET OF NON-OBVIOUS THINKING
(AND LEARNING TO PREDICT THE FUTURE)
IS CURATING YOUR IDEAS

TREND SPOTTING

TREND SPOTTING
TREND CURATION

A NON-OBVIOUS TREND
IS A UNIQUE CURATED
OBSERVATION OF THE
ACCELERATING PRESENT
WHAT IS A TREND?

HOW DOES TREND
CURATION WORK?
(THISISWHATITLOOKSLIKE)

ABOUT THE ANNUAL TREND REPORT
8 YEAR TRACK RECORD | READ AND SHARED BY OVER 1 MILLION PEOPLE!

8 FOREIGN EDITIONS FULL TRANSPARENCY

THE TRENDS
7 Non-Obvious Trends
Changing The Future
And How To Use Them In Your
Business Or Your Career

OUTRAGE
MANIPULATED
NON-OBVIOUS TREND
Media, algorithms and advertising combine to create perpetual
stream of noise often intended to incite rage and illicit
reactionary anger usually shared through social media.
W H A T’S TH E TR E ND ?

MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
CableNews&theOutrageIndustry

2
0
1
8
StephenCrowley’sStory

2
0
1
8
#resist#metoo#outrage

HOW TO USE THIS TREND | STEAL THIS IDEA!
 Respect the
outrage, but rise
above it
MANIPULATED OUTRAGE

UNGENDERED
NON-OBVIOUS TREND
Shifting definitions of traditional gender roles are leading some to
reject the notion of gender completely, while others aim to mask
gender from products, experiences, and even their own identities.

UNGENDERED | EXAMPLE
2
0
1
8
FierceFemininity

2
0
1
8
BrawnyAdvertising

2
0
1
8
Facebook’sEvolvingGenderSelector

2
0
1
8
TheGenderDecisionTree
M/F MF
?

2
0
1
8
GenderXPassportsandIDs

 Reevaluate
products, services
and marketing to
identify gender bias
UNGENDERED

HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.

HUMAN MODE | EXAMPLE
2
0
1
8
LilouthePig&AirportTherapyPets

2
0
1
8
HumanLibrary

2
0
1
8
SocialRobotsWithPersonality
Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/
Kuri | Mayfield Robotics
Jibo | Jibo
Buddy | Blue Frog

2
0
1
8
TescoRelaxed(Slow)CheckoutLine

 Selectively add a
human option as a
benefit
HUMAN MODE

LIGHT-SPEED
LEARNING
NON-OBVIOUS TREND
Learning is increasingly an every day activity through small
digestible chunks of educational content and experiences about
everything from quirky trivia to time-saving useful life hacks.

LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
8yearolddrivestoMcDonald’s

2
0
1
8
TastyCookingTutorialVideos
500 million
per month
VIEWS

2
0
1
8
FenderPlay

2
0
1
8
MicrosoftPowerBI+Non-ObviousTrends
www.nonobvious.com/alltrends

 Reinvent long
experiences to more
effectively engage
your audience
LIGHT-SPEED LEARNING

ENLIGHTENED
CONSUMPTION
NON-OBVIOUS TREND
Empowered consumers increasingly see their role as employees,
audiences and voters as a chance to make a statement about their
social beliefs and the world they choose to live in.

ENLIGHTENED CONSUMPTION | EXAMPLE
2
0
1
8
IntermarcheIngloriousFoods

2
0
1
8
ChobaniYogurt

2
0
1
8
LifterLeadership

2
0
1
8
TransformativeTravel

 Take a stand that
demonstrates your
values to customers
and employees
ENLIGHTENED CONSUMPTION

DISRUPTIVE
DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented as businesses of
all sizes seek more efficiency, build direct connections with
consumers and rethink their own business models.

DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Casper&OnlineMattressStartups

2
0
1
8
Deliveroo“Kitchen-onlyRestaurants”

2
0
1
8
Flexe:WarehouseSpaceOnDemand

2
0
1
8
RelonchCamera

2
0
1
8
MediaBusinessModelTransformation

 Rethink business
models, promotion,
partnerships and
distribution.
DISRUPTIVE DISTRIBUTION

LOVABLE
UNPERFECTION
NON-OBVIOUS TREND
Focusing on imperfections and personality helps
make products and experiences more desirable.

UggsandCrocs
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8

Hutzler571BananaSlicer
2
0
1
8

2
0
1
8
HansBrinkerBudgetHotelAmsterdam
“TheHansBrinkerBudgetHotel
hasbeenproudlydisappointing
travellers forfortyyears...boasting
levelsofcomfortcomparabletoa
minimumsecurity prison.”

 Show your
warts and
work!
LOVABLE UNPERFECTION

ONE FINAL TIP TO
HELP YOU BE A
NON-OBVIOUS
INNOVATOR

FOCUS ON INTERSECTIONS

Let’s meet!
Come to the Hilton Lobby at 10:30pm
tonight for a special gathering and
a gift for first 50 people …
Connect: rohit@nonobviouscompany.com
Email Newsletter: www.rohitbhargava.com/subscribe

Overview Leading Organizations That Have Worked With Our Team

ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TRENDS PREDICTED
READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLER
AXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB)
GOLD MEDAL – NONFICTION BOOK AWARDS
#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE

WHAT MAKES THIS TREND SERIES DIFFERENT?
1UNIQUE PROCESS
GATHERING IDEAS FOR A
FULL YEAR AND CURATING
TRENDS FROM THEM

2FULL TRANSPARENCY
WITH BRUTALLY HONEST
RECAPS AND RATINGS FOR
ALL PAST PREDICTIONS

3ACTIONABLE INSIGHT
FOR EVERY TREND WITH
REAL LIFE ADVICE THAT
MAKES TRENDS USEFUL

4GLOBAL OUTLOOK
EXAMPLES FROM AROUND THE
WORLD AND SIX TRANSLATED
EDITIONS + MORE IN 2018!

5REAL APPLICATION
EVERY YEAR, WE DELIVER KEYNOTES
AND WORKSHOPS TO THE WORLD’S
MOST INNOVATIVE COMPANIES

ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street
Journal best-selling author of five books including Non-Obvious and Likeonomics.
After spending 15 years leading brand strategy at two of the most respected
marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the
corporate world to become an entrepreneur and is currently the founder
of multiple companies including the Influential Marketing Group and
Ideapress Publishing. He teaches marketing and storytelling at
Georgetown University and regularly travels the world as an
entertaining, humble and non-boring keynote speaker.
Contact Rohit:
rohit@nonobviouscompany.com

7 Non-Obvious Trends Changing The Future by Rohit Bhargava

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie 7 Non-Obvious Trends Changing The Future by Rohit Bhargava

Ähnlich wie 7 Non-Obvious Trends Changing The Future by Rohit Bhargava (20)

Mehr von Rohit Bhargava

Mehr von Rohit Bhargava (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

7 Non-Obvious Trends Changing The Future by Rohit Bhargava