2. Workshop goals
Learn/remember some type design
fundamentals.
Improve the analysis of fonts/lettering
and proportions
Best practices and time-saving tips when
drawing digital letters.
3. This is my first attempt at drawing type circa 2002. Do not quit!
6. Monogram (15-20 minutes).
Draw 2-3 name initials in pencil
or any kind of writing tool that
suits your personality.
Try different tools and see how
the outcome differs.
Aquecimento
1
26. Some decisions to make
Final use
Style/Personality
Family planning: weights, styles etc.
Proportions
Legibility
Planning
3
27. Final use
Wayfinding Sans: Ralf Herrmann. Signage.Bell Centennial: Mathew Carter. Type for newsprint.
Verdana: Mathew Carter. Optimized for screen display. Akceler Alt: Andrej Dieneš. For sports magazines.
Planning
3
31. AxPeles sernatur ad
endis endae omnisti
onemquatur?
Atiatiis quodit, si sum re
nus evel et quo temporeri
dolessinvel molut
exeraTur aut minus ulpa
alitat.
Voluptae senis ut
laborem perumquibus.
AxPeles sernatur ad endis
endae omnisti onemquatur?
Atiatiis quodit, si sum re
nus evel et quo temporeri
dolessinvel molut exeraTur
aut minus ulpa alitat.
Voluptae senis ut laborem
perumquibus.
AxPeles sernatur ad
endis endae omnisti
onemquatur?
Atiatiis quodit, si
sum re nus evel et quo
temporeri dolessinvel
molut exeraTur aut
minus ulpa alitat.
Voluptae senis ut
laborem perumquibus.
x-Height affects word count. Same for
condesed/expanded fonts.
Guanabara Sans | Mrs. Eaves | Maple Black | 30/36pt
Planning
3
32. Proportions – top is not as well proportioned
as bottom. Study time tested fonts and train
your eyes for good proportions.
Hamburgefons
Hamburgefons
Myriad: Robert Slimbach/Carol Twombly
Planning
3
45. HO no
Kickstart your font start with one straight
and one rounded letter.
You can define many letters from these basic shapes,
and it will give you a good starting point for spacing.
4
Drawing
46. HOHOHO
hohoho
Spacing
Para decidir o espaçejamento entre as letras, comece pelas
duplas HO maiúscula e minúscula. Assim você já tem muitos
espaçamentos resolvidos (lados circulares e retos).
4
Drawing
67. Drawing
4
From strokes, you can also start simple
monoline letters like this S for example. But
remember, it will need lots of tweaking for
you to call it a letter.
78. Resources
5
Learn more!
Briem.net: http://briem.net
Hoefler & Frere-Jones: http://www.typography.com/
Letritas: http://letritas.blogspot.com
Type Drawers: http://typedrawers.com
Typophile: http://typophile.com
Typotheque: https://www.typotheque.com/articles
Unos Tipos Duros: http://www.unostiposduros.com/
Type Workshop (Underware): http://www.typeworkshop.com/
79. Books
Logo, Font & Lettering Bible. http://goo.gl/4djGZt
The stroke, Theory of Writing. http://goo.gl/Xr9rR
Counterpunch. http://goo.gl/hcQVDo
Letterletter. http://goo.gl/PcGyjF
Designing Type. http://goo.gl/HZ7TL
Scripts: Elegant Lettering from Design’s Golden Age. http://goo.gl/qCqyb
Elementos do estilo tipográfico. http://goo.gl/sAAxZ
Stop Stealing Sheep. http://goo.gl/8YKUK1
Metro Letters. http://goo.gl/5CWs5e
Resources
5
80. THANK YOU!
email rodrigo@plau.co
link plau.co
behance behance.net/plau
twitter PlauStudio
facebook facebook.com/plaudesign
a big thanks to: Vanessa Padua, Cristiano Junqueira, Betina Cupello and everybody at Saravah, Cida, Eddy e
Martha, Gu, Nina, Família Padua, Mark Mullin, Eduardo Varela, Lucas Azevedo, Daniel Campos, Matheus Fragoso,
all the designers and coders from Niramekko and Plau and everyone who inspired and taught me so much!
fonts: Guanabara Sans, SS Social, Futura, Myriad, Minion Pro, Motiva Sans, Bordonia, Primot.