1. Setting the Scene Key elements of success Presentation of the Proposal THE SPONSORSHIP PROPOSAL
2. Setting The Scene Sport sponsorship is about two parties creating additional value for each other through their association
3. Key elements of Success Know Your Sport Product Features of the sport product Owning the sport product Value of the sport product
4. Key Elements of Success Know the Sponsor’s Brand(s) Matching the sponsor’s brand with our product Possible publicity, advantages, leverage Sponsor’s situation: marketing, new branding
5. Key Elements of Success Generating Sponsor Interest Match product with brand Meet with potential sponsor or ask if a proposal can be presented Know your mutual benefits
