Content marketing is hot. Some 71% of marketers are basking in the glow of increased content marketing budgets. And even if you have zero budget, the expectations are increasing for modern digital marketers. So how do you make an impact? Specifically how can you use LinkedIn effectively? Join a highly energized talk with Rob Humphrey, content marketing and sales expert from LinkedIn on how to harness LinkedIn.com for content marketing success.

14. Add a
professional photo
1
More views with a profile
photo than without
14x

15. Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value

16. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords

17. Detail your past
work experience
4
More profile views than
those without
12x

18. 5
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story

19. Publishing
Updates
Posts

22. Profile analytics

27. Measure
LinkedIn notification center

33. Tip:
Use Haiku deck to create

35. Sponsored updates
Reach members on their LinkedIn
homepage
1

36. Target your audience
2

37. Optimize
3

38. Direct sponsored content
Reach members on their LinkedIn homepage
4

48. Introduce characters
1

49. Build momentum
2

50. Make it come alive
so they take action
900 Registered
200 Added in 2 hours leading up
3

52. ‘Big Rock’ tactical content
1

53. Tips and Tricks
2

54. ‘How to….’
3

57. 57

59. 59

60. 60

61. 61

62. Tip:
Art and Design Students

63. What is trending?
Huff, Bravo, Google