Bayer Crop Science

Beyond Survival:
The Role of Leaders in
Change Management
A Presentation for Bayer Crop Science
by Robert Juarez

Beyond Survival:
The Role of Leaders in Change Management

• How Companies Respond to Change
• Why Isn’t This Working?
• If I was your business coach…
• Things to remember

Bayer Crop Science - March 28, 2006 Taipei - robert.juarez@gmail.com - +886(0)919-

Beyond Survival:

How Companies (often) Respond to Change
v.1 - Reorganize
“I was to learn in life that we tend to meet any
new situation by reorganizing; and a wonderful
method it can be for creating an illusion of
progress while producing confusion,
inefficiency, and demoralization.” Petronious
Arbiter
66 A.D.

Beyond Survival:

v.2 Cut Costs Massive Change

Cost Cutting/
Resource Stretching

The Death Demoralized Workers
Spiral Internal Focus

Disconnect from Customers
“Customer
Centered
Low Capacity for Growth Growth” –
Richard
More Cost Cutting Whitely,
Diane Hessan

Beyond Survival:

v.3 Work Harder
“When faced with a new competitive threat the tendency
in most organizations is to get really good at doing what
they’ve always done. While that may provide some
temporary salvation, in the long run it is a dead end.”
James M. Utterback
“Mastering The Dynamic of
Innovation”

Beyond Survival:

Why Isn’t This Working?

“Ins anity: d oing th e s am e th ing
ove r and ove r again and
e xp e cting d iffe re nt re s u lts .”

Albert
Einstein


Beyond Survival:


“You cannot manage change,
you can only stay ahead of it.”
Peter Drucker
“Management Challenge
for the 21st Century”


Beyond Survival:


“I have met the enemy,
and he is us.”

Pogo


Beyond Survival:

If I was your business coach I would:
• Gain Commitment
Facilitate…
• Paradigm Shift for Everyone
• Re-invent/differentiate BCS
• Develop detailed Plan of Action
Help you learn how to…
• Communicate, Coach, Inspire, Nurture


Beyond Survival:

Commitment

“Successful change is rooted in
commitment. Unless key participants in a
transition are committed to both attaining
the goals of the change and paying the
price those entail, the project will
Daryl R. Connor
ultimately fail.” Managing at the Speed of
Change

Beyond Survival:

Paradigm Shift for Everyone

“We cannot solve our problems
with the same thinking we used
when we created them.”

Albert
Einstein

Beyond Survival:


Paradigm Shift is a change from one way
of thinking to another. It's a revolution, a
transformation, a sort of metamorphosis.
It just does not happen, but rather it is
driven by agents of change.


Beyond Survival:

“Looking (and planning) ahead is not enough.
Having vision, goals, strategies, and plans will
not ensure our success. This is because we can’t
get to the future from where we are. We have to
start from a different place, a new context.”

J. Philip Kirby and David Hughes
“Thoughtware”

Beyond Survival:


“The first lesson you need to learn
to become a change leader is to
abandon yesterday.”
Peter Drucker
“Management Challenges
for the 21st Century”


Beyond Survival:

Re-invent/differentiate BCS
Possible outcomes:
• From ‘a manufacturer of ag-chemicals selling product’
To ‘a provider of value-added services and innovative,
repeatable results’
• More customer focused
• More service oriented
• Faster


Beyond Survival:

Differentiate

“Don’t try to compete on the basis of performing
better than your competitors do. That only leads
to destructive wars of attrition.
Instead, find ways to be different from them.”
James M. Utterback
“Mastering The Dynamic of
Innovation”


Beyond Survival:

Differentiate

3 Ways to Differentiate:
• Low Cost Supplier
• Cutting Edge Technology
• Value-added Customer Service


Beyond Survival:

Differentiate / Customer Service

“Your company must be able to meet customer
needs and market demands you don’t even
know about yet. In other words, you must
prepare to capitalize on the unpredictable.”
Michael Fradette and Steve
Michaud
“The Power of Corporate Kinetics”


Beyond Survival:

Customer Service

“You are no longer competing with your own
industry’s benchmarks. To go beyond survival --
to succeed -- you need to improve your service
beyond your customers expectations.”

Harry Beckwith
“Selling the
Invisible”


Beyond Survival:

Develop detailed Plan of Action
• Clear, concise, meaningful and measurable goals
 “Everything should be made as simple as
possible, but not simpler.” - Einstein
• Action Steps: Everyone in the organization
knows what to do, how to do it, and why it’s
important
 “Plans are only good intentions unless they
immediately degenerate into hard work.”
– Peter Drucker


Beyond Survival:

Communicate…
“To succeed, you will soon learn, as I
did, the importance of a solid
foundation…in the basics of
communication skills.”

Alan
Greenspan


Beyond Survival:

Communicate…

“The art of communication is the
language of leadership.”
James Humes


Beyond Survival:

…Coach, Inspire, Nurture
Learn how to:
• Listen
• Create an environment where mistakes
become learning opportunities
• Celebrate and reward success
• Work from “agreements” vs. “expectations”


Beyond Survival:

…Coach, Inspire, Nurture

“Trust, integrity, respect and
honesty are essential leadership
values.”

Robert T.
Juarez


Beyond Survival:

Remember…

“Learning is not compulsory...
neither is survival.”
W. Edwards Deming


Beyond Survival:

Remember…
“In times of drastic change it is the
‘learners’ who inherit the future; while
the ‘learned’ find themselves beautifully
equipped to deal with a world that no
longer exists.”

Eric Hoffer


Bayer Crop Science

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