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INBOUND15
The Power of Data,
the Importance of
Moments and the
Future of Storytelling
Robert Michael Murray / @rmmageddon
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1 // Introduction

2 // Power of data

3 // Importance of moments

4 // Future of storytelling

5 // Bringing it all together

5 // Questions
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Power of data
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“Data! Data! Data! I can’t make
bricks without clay!”
— Sir Arthur Conan Doyle
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• Logistics and payment

• Knowledge share

• Information access

• Customer service

• Access control

• Vital signs monitoring

• Chronic disease management

• Brain / eye movement

• Physiological monitoring
• Weight / energy monitoring

• Gait and posture corrections

• Sport performance

• Fitness monitoring

• Navigation / tracking

• Data / media access

• Reactive response

• Proximity awareness

• and much more ….
Types / uses of data
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Importance of moments
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“Life isn’t a matter of
milestones, but of moments.” 
— Rose Kennedy
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• An accident is an unexpected event that
changes one or more lives. It most affects a
focal character, and the driving force of the
incident is beyond that person’s control.

• A discovery is a passage from ignorance
to knowledge. It causes a change that
arouses a person’s feelings and stimulates
a change in attitude.
• A decision is a commitment to take action.
Jean Paul Sartre says we are the sum of
our decisions, our choices. Decisions are
of two sorts, expedient or ethical.

• A deed means actually doing something. A
character carries out a decision by taking
action.
Cinematic moments
A genuinely useful cinematic moment always drives the action forward,
increases the tension, or penetrates characters more deeply.
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This transparent color box is a useful
option for some larger images.
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Future of storytelling
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“In the end, storytelling comes
down to two things: connection and
engagement.” — Ryan Mathews
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• Explains origins

• Define individual and group identity

• Communicate tradition and delineate
taboo

• Simplify and provide perspective;
reduce complex problems to a series
of easily digested principles

• Illustrate the natural order of things

• Concisely communicate complex
history
• Communicate moral and ethical
positions and the transference and
preservation of values

• Illustrate relationships, to and with,
authority

• Describe appropriate responses to life
or model behaviors

• Define reward and detail the paths to
salvation and damnation
The power of storytelling
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Bringing it all together
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“I think the next generation of
entertainment is experiential, where
people go out of the house and go and
get a unique experience.” — Mark Cuban
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1 // Pay attention to the actions, activities, and behaviors of your
community—data shows patterns, patterns provide insights

2 // Insights illuminate moments of opportunity to provide the right
types of engagement in the right ways to your community 

3 // Enabling moments empowers the ability of community members
to share stories which foster connections and engagement 

4 // Delivering relevant, memorable experiences will enable brands to
create greater value by enabling their community to create value
Key takeaways
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Thank you!
Robert Michael Murray
twitter.com/rmmageddon
facebook.com/robertmichaelmurray
linkedin.com/in/robertmichaelmurray
robertmichaelmurray.com / matchfire.co

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The Power of Data, the Importance of Moments, and the Future of Storytelling