Your company’s organizational culture stems from your most valuable asset: your people. In this session, Diane Domeyer, executive director of The Creative Group, will provide insights and advice for fostering a creative, innovative and collaborative work environment, whether virtual or on-site, that will attract and retain talented design professionals.

1. Designing a Workplace Culture
that Attracts and Retains
Today’s Creative Talent
Diane Domeyer
Executive Director

2. Organizational culture, also known as
corporate culture, is hard to define.
Answering this question can help:
Why do people want to
work for our company?

3. An unattractive corporate
culture can impact a
company’s ability to recruit
and retain the skilled
employees it needs to
thrive.
35% of professionals said
they would not accept a job
if the role were a perfect fit,
but the corporate culture
wasn’t.

4. Morale
Has Taken
a Hit
Salaries were cut &
no plan for raises39%
Dissatisfaction with management29%
Loss of interest in company26%
47%
Heavy workloads &
burnout
Employee morale
has suffered47%

5. What do creative professionals
need to be successful
and expect from their employers
in today’s work environment?

6. How do you convey these qualities
to new hires and foster them
on your team?

7. Flexibility in
when, where
and how they
work
1

8. Opportunities
to develop
their skills
and advance
2

9. 3 Transparency

10. 4
Belonging
and
inclusion

11. Appreciation
of their work
5

12. What your
organizational
culture?

13. Measuring
Organizational Culture
1. Ability to attract and retain talent
2. Employee engagement and
organizational audits
3. Safe environment to express opinions
4. Learning culture
5. Productivity, creativity and innovation

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