Emerging technologies like AI and automation are transforming the nature of creative teams and their work faster than ever before, and in many cases, the COVID-19 pandemic has accelerated change in the workplace. Professionals and leaders who embrace and drive change are those best positioned for success now and in the future. Diane Domeyer, executive director of The Creative Group, discusses how transformative technologies are redefining creative careers and the workplace, new skills needed for creative teams, and more in this session for Big Design 2020.

1. © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
ADAPTING TO CHANGE
Creative Careers
and the Future of Work:
Diane Domeyer, Executive Director
@dianedomeyer
@CreativeGroup #bigd20

2. WHAT WE’LL COVER
5 transformative
technologies
Changes to the
new work
environment
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Future-proofing
your team
and career
Must-have skills
for creatives

3. 4 WAVES OF DIGITAL TECHNOLOGY
4th wave: AI and robotics
Data intelligence, human-machine collaboration
3rd wave: IoT, physical and digital convergence
2nd wave: Rise of mobile and social networks
1st wave: Emergence of the internet
2020s
2010s
2000s
1990s
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

4. 5 TRANSFORMATIVE TECHNOLOGIES
BUSINESS PROCESS
AUTOMATION
ARTIFICIAL INTELLIGENCE
AND MACHINE LEARNING
IMMERSIVE TECH (EXTENDED REALITY)
INTERNET OF THINGS
CLOUD SERVICES
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

5. • Developing digital marketing campaigns
• Improving the customer experience
• Strategizing new content projects
• Managing internal and external
communications
• Producing virtual events
SHIFTING PRIORITIES
FOR CREATIVE TEAMS
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

6. COVID-19: IMPACT ON OUR WORK
ENVIRONMENT AND CREATIVE TEAMS
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Remote
teams
Diversity,
inclusion and
belonging
Virtual
collaboration
Removal of
geographic
boundaries

7. Core onsite employees
Remote employees
Consultants
Freelancers/gig workers
(who help on an as-needed basis)
External resources
(agencies, vendors, etc.)
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
THE CREATIVE TEAM OF THE FUTURE

8. KEEPING
YOUR
SKILLS UP
TO DATE
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
• UX and UI design
• UX/CX research
• Hybrid/visual design
• Web/mobile development
• Video production
• Motion graphics
• Data visualization
• Data analytics
• Digital strategy
• Social media
• Communications design

9. • Strategic thinking
• Leadership
• Communication
• Empathy and emotional intelligence
• Flexibility and adaptability
• Resilience
• Creativity to solve shifting challenges
• Eagerness to learn new technologies
SOFT SKILLS ARE ESSENTIAL TO
THE FUTURE WORKPLACE
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

10. Future
SEE A NEED,
FILL A NEED.
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
If you’re always looking for opportunities to
learn and adapt, there’s a good chance you
will stay relevant, no matter how much
change is happening around you.
FUTURE
PROOF YOUR
CAREER

11. 5 WAYS TO “FUTURE PROOF”
2.
Put career
development on
the front burner
4.
Nurture your
inner leader
5.
Be flexible —
and BOLD
1.
Anticipate
changes in your
workplace
3.
Elevate your
soft skills —
especially
emotional
intelligence
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

12. KEY POINTS
5 transformative
technologies
Pace will
continue to
accelerate.
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
AND …Must-have skills
for creatives
Balanced
emphasis on
technical and
soft skills.
The new work
environment
Remote, virtual,
disperse and
diverse teams.

13. ADAPT AND DON’T
STOP LEARNING.
HOW TO
SUCCEED IN
THE NEW AND
CHANGING
WORKPLACE:
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

14. Q&A
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
DIANE DOMEYER
Executive Director
@dianedomeyer
@CreativeGroup
#bigd20