Getting to Grips With Social Media Marketing for B2B

Getting to Grips with Social Media in B-to-B Marketing Co-presenters: Mairi Burns, Director of Client Services Dunthorpe Marketing Group Ryan Lewis, President Bonfire Social Media Web Seminar: June 18, 2009

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Marketing Definition ,[object Object],[object Object],[object Object]

What your peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adoption by B-to-B technology decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What your marketing peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Direct Marketer’s Dilemma The most effective tactics are the hardest to measure

Social Media and B-to-B Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

When ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BLOGS

SOCIAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MICROBLOGGING (in one word)... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positive Example Twitter Response Advertisements Video Blog

Where (measurement-sales focus)

Where (measurement-service focus)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

How to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

Why Dunthorpe Marketing Group? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dunthorpe Marketing Group Capabilities: Integrated Marketing Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],             Marketing Strategy Marketing Communications Demand Generation Tactical Execution    

Dunthorpe Marketing Group Capabilities: Sweet Spots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],            Marketing Strategy Marketing Communications Demand Generation Tactical Execution    

Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Optimization

Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Management & Social Media Marketing

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dunthorpe Marketing Group, Inc. 8825 SE 11th Avenue, Suite 100 Portland, OR 97202 503.236.4242 p

Getting to Grips With Social Media Marketing for B2B

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