Facebook Marketing for Your Business

Facebook Marketing June 9, 2009 Richard J. Krueger Facebook: Richard Krueger AboutFaceDigital, CEO Twitter ID: rkrueger Samepoint, Co-Founder Blog: www.aboutfacedigital.com/blog/ Show Me the Money!

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Should You Care? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who Are All These People? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where Are They Coming From? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Are They Doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps to Building Your Facebook Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: The Art of Influencing Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Catering to Special Interests via Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3: Managing Your Online Reputation ,[object Object],[object Object],[object Object],[object Object]

Step 4: Creating Your Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Profiles: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Profile: BudLight Bikini Babes and Chance to Win a Cruise TIP: Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images.

Public Profile: Barack Obama The Most Popular Man on Facebook

Step 5: Facebook as an Ad Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeted Ad: Skinny Guy Workout Plan Now That’s Targeting Ability

Social Ad: Blockbuster Your Face Could End Up in this Ad ,[object Object],[object Object],[object Object]

Social Ad: Virgin America Fans Become Brand Evangelists

Engagement Ad: Powered by Dell Increasing Conversions from Within ,[object Object],[object Object]

Roll Your Own Ads ,[object Object],[object Object],[object Object],[object Object]

Measuring Ad Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Conversational Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lexicon: Cool Charts and Graphs

Branded Applications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branded App: Foot Network Make a Cupcake and Send to a Friend ,[object Object],[object Object],[object Object],[object Object]

Branded App: Visa The Visa Business Network ,[object Object],[object Object],[object Object],[object Object]

Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ben & Jerry’s Serves Up Tasty Connect

FACEBOOK MARKETING GUIDELINES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Closing Notes ,[object Object],[object Object],[object Object],[object Object],[object Object],Promote valuab

Contact Richard Krueger (917) 400-0240 [email_address]

Facebook Marketing for Your Business

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Facebook Marketing for Your Business