Part 1 of this three part orientation gave digital content and social media interns at Georgia Public Broadcasting an overview of what the organization is all about.

1. GPB Social Media Orientation
Session 1: Overview
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2. Social Media Orientation
Introductions:
Tell your name
Where your from
What you hope to get out of the internship
Favorite social media platform
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3. Social Media Orientation
Session 1 Overview:
Internship rules
Who’s Who at GPB
What’s a social media writer/curator anyway?
What is GPB?
Social media strategy
Where do we live on social media?
“Homework”
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4. Social Media Orientation - Expectations
*Be on time.
*Be prepared.
*Remember you’re an intern.
Do the tasks you’re assigned.
Develop a routine.
Put everything on Google Drive.
Take initiative to research, learn new things on your own during down time.
Ask questions.
Feel free to speak up during meetings.
Be helpful.
Be patient.
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5. Social Media Orientation - Who’s Who at GPB
Overview of GPB departments
IT Helpdesk Ext. 2405 or helpdesk@gpb.org
Member And Audience Services ask@gpb.org
*Member And Audience Services phone number -1-800-222-4788 or 404-685-
4788
*Note the Member And Audience Services phone number is the same number
people call to make a donation.
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6. Social Media Orientation Internship Description
Writes posts on social media
Responds to questions and comments on social media when needed
Based on criteria and social media strategy, assists in selecting the content for the
daily content calendar
Covers events as needed for social channels
Provides support for Social Media Community Manager
Writes blogs as needed
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7. Social Media Orientation - What Is GPB?
GPB is Television:
3rd largest PBS affiliate in the nation
9 television stations across the state
Produces and delivers locally produced shows
Broadcasts children’s programs
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8. Social Media Orientation - What Is GPB?
GPB is PBS:
PBS shows (some of them):
- NOVA, Nature, Antiques Roadshow, *Masterpiece Theatre, Genealogy
Roadshow, documentaries (like The Greeks)
- Go to pbs.org (to get an overview of the PBS shows);
- also gpb.org/allprograms
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9. Social Media Orientation - What Is GPB?
GPB is PBS Kids shows:
PBS Kids shows are branded as GPB Kids shows:
Some of them Sesame Street (we air reruns and the half hour version of new
ones) Curious George, Odd Squad, Peg & Cat, Nature Cat
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10. Social Media Orientation - What Is GPB?
GPB is Cooking, Home Improvement and British Comedies/Dramedies on
Saturdays:
Examples:
Martha Bakes, This Old House, Vicious (which is ending its run this weekend) *A
Place to Call Home, *Rosemary & Thyme, Keeping Up Appearances
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11. Social Media Orientation - What Is GPB?
GPB is locally produced shows and documentaries; also distributes locally
produced shows and documentaries made by outside producers
Examples:
Georgia Outdoors, Georgia Traveler (shows); When Georgia Howled
(documentary)
Secrets of the Long Leaf Pine - produced by an outside creator but we aired it.
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12. Social Media Orientation - What Is GPB?
*GPB is HD Channels
GPB Knowledge - HD Channel (picked up by some antennas, cable systems
and satellite systems) airs The World Channel, older PBS shows and some
PBS shows we don’t air like The Tavis Smiley Show.
GPB Create - HD Channel (picked up by some antennas, cable systems and
satellite systems that airs the Create TV Channel) - a syndicated channel that
airs PBS related cooking and arts and craft shows.
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13. Social Media Orientation - What Is GPB?
GPB is Radio
18 radio stations across state
NPR and PRI international affiliate
Produces and delivers locally produced shows
Atlanta station WRAS 88.5 broadcasts 5am-7pm (after 7pm GSU takes over
channel to air Album 88; listeners can hear programming online)
State network feed vs. Atlanta feed
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14. Social Media Orientation - What Is GPB?
GPB is Radio
Airs NPR and PRX International shows:
Examples: Morning Edition (morning news), All Things Considered (evening
news), On Point, Here and Now, Fresh Air, The Takeaway, Snap Judgement, Wait
Wait Don’t Tell Me, Ask Me Another, Reveal, Invisibilia, A Prairie Home
Companion Marketplace, Science Friday
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15. Social Media Orientation - What Is GPB?
GPB is Radio
Airs locally produced shows that air in Atlanta and some of our other Georgia
stations
Shows are:
On Second Thought - hosted by Celeste Headlee (M-F, 9 a.m.)
Political Rewind - hosted by Bill Nigut (Wed, 2 p.m.; Fri, 3 p.m.)
Two Way Street - hosted by Bill Nigut (Sat, 4 p.m.; Sun, 11 a.m.)
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16. Social Media Orientation - What Is GPB?
GPB is Radio
Two local bureaus in Macon and Savannah provide localized news content and
versions of the All Things Considered and Morning Edition Shows
One bureau in Augusta is affiliated with GPB but oversight is handled by
Augusta State University.
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17. Social Media Orientation - What Is GPB?
GPB is Radio
Airs locally classical programs on the network (statewide) schedule and online
night
Locally produced classical shows:
Midday Music - hosted by Sarah Zaslaw (M-F, 12pm-2pm)
The ASO On GPB - hosted by Sarah Zaslaw (Thu, 8pm-10pm; Sun, 10pm-12M)
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18. Social Media Orientation - What Is GPB?
GPB is Radio
Airs national classical programs on the network (statewide) schedule and online
night
Examples nationally produced classical and jazz shows: Harmonia, Night
Music, Classical 24
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19. Social Media Orientation - What Is GPB?
GPB is Sports
Airs local high school football and basketball games during respective season;
sports blog covers GPB sports stories.
Football Fridays is the name of the show that airs Fridays during the season.
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20. Social Media Orientation - What Is GPB?
GPB is Digital and Education Resources
Digital and Education team provides digital resources to teachers across the
state
Offers training to teachers - in person and through Education Matters blog
Creates digital textbooks for teachers (like Georgia Studies Social Studies
textbook for tablets and computers)
Creates science curriculum show Chemistry Matters and Physics Matters
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21. Social Media Orientation - What Is GPB?
GPB is Pledge Drives (Membership Drives)
4 television pledge drives done throughout the year; smaller ones done as
needed
2 radio pledge drives done throughout the year
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22. Social Media Orientation - What Is GPB?
GPB is Events, Outside Productions and Initiatives
Events: Done out in community (festival tables, lectures, screenings done at
GPB HQ or other places)
Outside Productions: (movies or tv shows filmed on premises - more as an
FYI and not necessarily for social purposes)
Initiatives: Projects taken on outside of the normal tv and radio schedule based
on grants or identified priorities: example ReDream, Ted Talks
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23. Social Media Orientation
Overview of strategy
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24. Social Media Orientation
Where we live on social media:
Channels run by our department:
Facebook: Georgia Public Broadcasting
Twitter: @mygpb
Instagram: @gpbmedia
YouTube: youtube.com/user/gpbweb
Blogs
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25. Social Media Orientation
Homework at work:)
Instagram photo of the day
YouTube updates
Regular Homework
Take the social media treasure hunt
Write a two paragraph bio for your blog author page
Continue reviewing our social site content for writing style and content overall
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